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The Why Of The Buy: Consumer Behavior And Fashion Marketing
Patricia Mink Rath, Stefani Bay, Richard Petrizzi
Paperback
Current price
₹7,966
Original price
₹12,255
Original price
₹12,255
Original price
₹12,255
(-35%)
₹7,966
Current price
₹7,966
| /
• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...
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Retail Buying: From Basics to Fashion
Richard Clodfelter
Paperback
Current price
₹5,577
Original price
₹8,579
Original price
₹8,579
Original price
₹8,579
(-35%)
₹5,577
Current price
₹5,577
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• Author(s): Richard Clodfelter • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business Management • BISAC: Industries - RetailingThis comprehensive book provides students with the skills and savvy needed to become successful b...
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Brand Management Strategies: Luxury and Mass Markets
William D'arienzo
Paperback
Current price
₹5,975
Original price
₹9,191
Original price
₹9,191
Original price
₹9,191
(-35%)
₹5,975
Current price
₹5,975
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• Author(s): William D'arienzo • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business Management • BISAC: Industries - Fashion & Textile IndustryAs global economies grow and the cost of doing business increases, the brand ...
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Promotion In The Merchandising Environment
Kristen K. Swanson, Judith C. Everett
Paperback
Current price
₹9,162
Original price
₹14,094
Original price
₹14,094
Original price
₹14,094
(-35%)
₹9,162
Current price
₹9,162
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• Author(s): Kristen K. Swanson | Judith C. Everett • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Industries - Fashion & Textile IndustryWith the rise of digital media, promotion remains a ke...
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