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The Eva Challenge: Implementing Value-added Change in an Organization
Joel M. Stern, John S. Shiely, Irwin Ross
Paperback
• Author(s): Joel M. Stern | John S. Shiely | Irwin Ross • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Economic Value Added - das EVA-Konzept - wurde von der Beratungsfirma S...
View full detailsThe End Of Advertising As We Know It
Sergio Zyman, Armin Brott
Hardcover
• Author(s): Sergio Zyman | Armin Brott • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyma...
View full detailsThe Cure: Enterprise Medicine for Business - a Novel for Managers
Dan Paul, Jeff Cox
Paperback
• Author(s): Dan Paul | Jeff Cox • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management - GeneralAbout the Book The Cure ist ein spannender und unterhaltsamer Business-Roman voller Dramatik und �u erst ...
View full detailsThe Conceptual Foundations Of Investing: A Short Book Of Need-To-Know Essentials
Cornell
Hardcover
• Author(s): Cornell • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Personal Finance - InvestingAbout the Book The need-to-know essentials of investing This book explains the conceptual foundations of invest...
View full detailsThe Common Sense Of Money And Investing
Merryle Stanley Rukeyser
Paperback
• Author(s): Merryle Stanley Rukeyser • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Personal Finance - InvestingAbout the Book B�cher zum Thema Investment gibt es viele, doch nur wenige sind so zeitlos gï...
View full detailsThe Art Of Decision Making: Mirrors of Imagination, Masks Offate
Helga Drummond
Hardcover
• Author(s): Helga Drummond • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Decision Making & Problem SolvingAbout the Book Schon immer gab es Spannungen zwischen jenen, die glaubten, dass die besten Ents...
View full detailsThe Accidental Zilllionaire: Demystifying Paul Allen
Laura Rich
Hardcover
• Author(s): Laura Rich • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: BusinessAbout the Book The first in-depth look at one of the world's richest-and most secretive-businessmen Though his wealth is certain...
View full detailsTalent Keepers: How Top Leaders Engage And Retain Their Best Performers
Mulligan
Hardcover
• Author(s): Mulligan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: LeadershipAbout the Book Achieve higher levels of workforce engagement and retain more employees A strong U.S. economy with record-low une...
View full detailsTakeover
Peter Waine, Mike Walker
Hardcover
• Author(s): Peter Waine | Mike Walker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book When Jim Crawford, the flamboyant Chairman of Electronics company, Ayot plc, launches a hostile bid for old-fashione...
View full detailsStuff Happens: 9 Reality Rules to Steer Your Life Back in the Right Direction
John Alston, Lloyd Thaxton
Hardcover
• Author(s): John Alston | Lloyd Thaxton • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: MotivationalAbout the Book Reality rules for conquering life's big challenges Stuff Happens (and then you fix it ) is a...
View full detailsStrategic Market Planning: A Blueprint for Success
Patrick McNamee
Paperback
• Author(s): Patrick McNamee • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Strategic Market Planning A Blueprint for Success Patrick McNamee University of Ulster, UK Why is it that there are some firms...
View full detailsStrategic Market Management
David A. Aaker
Paperback
• Author(s): David A. Aaker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and...
View full detailsStrategic Management: Competitiveness and Globalization, Concepts and Cases
Michael A. Hitt, R.Duane Ireland
Hardcover
• Author(s): Michael A. Hitt | R.Duane Ireland • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management"Strategic Management: Competitiveness and Globalization, 6th Edition" provides the most accurate, relevant, and complete p...
View full detailsStrategic Management Of E-Business
Stephen Chen
Paperback
• Author(s): Stephen Chen • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the strategies being employed...
View full detailsStrategic Information Technology: Best Practices to Drive Digital Transformation
Langer Yorks
Hardcover
• Author(s): Langer Yorks • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Information ManagementAbout the Book Successfully navigate the changing face of the CIO role Strategic Information Technology offers C...
View full detailsStrategic Discovery: Competing in New Arenas
Howard Thomas, Don O'Neal
Hardcover
• Author(s): Howard Thomas | Don O'Neal • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Strategic PlanningAbout the Book Die weitreichenden Entwicklungen, die sich in dem immer schneller vollziehenden weltwir...
View full detailsStrategic Decision Making: A Best Practice Blueprint
George Wright
Paperback
• Author(s): George Wright • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: GeneralAbout the Book Gute Entscheidungsfindung ist eine wesentliche Voraussetzung f�r gutes Management und erfolgreiche Strategiep...
View full detailsStraight Talk On Investing: What You Need to Know
Jack Brennan
Hardcover
• Author(s): Jack Brennan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Classic investment guidance for everyone As Chairman and CEO of one of the most respected mutual fund companies in the world, The...
View full detailsStatement Of Financial Accounting Concepts 2002
Financial Accounting Standards Board
Paperback
• Author(s): Financial Accounting Standards Board • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book The FASB Statements of Financial Accounting Concepts contains the full text of the seven Statements of Fi...
View full detailsSolving Problem Solving: A Potent Force for Effective Management
Robert L. Flood
Hardcover
• Author(s): Robert L. Flood • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Decision Making & Problem SolvingThis study describes a complete problem-solving system known as total systems intervention (TS...
View full detailsSolving Cyber Risk: Protecting Your Company And Society
Coburn
Hardcover
• Author(s): Coburn • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Insurance - Risk Assessment & ManagementAbout the Book The non-technical handbook for cyber security risk management Solving Cyber Risk ...
View full detailsShift!: The Unfolding Internet - Hype, Hope and History
Edward Burman
Paperback
• Author(s): Edward Burman • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Economics - TheoryAbout the Book Shift! beschreibt eine fesselnde Geschichte �ber die Internet-Revolution. Mit einer klaren Botsch...
View full detailsShaping The Future: Leadership Through Communities of Aspiration in India and Beyond
Arun Maira
Hardcover
• Author(s): Arun Maira • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book The first book to get at the root cause of India's problems India is a country of enormous contradictions. On the one hand, India ...
View full detailsSetting Global Standards: Guidelines for Creating Codes of Conduct in Multinational Corporations
S. Prakash Sethi
Hardcover
• Author(s): S. Prakash Sethi • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: International - GeneralAbout the Book Learn how large corporations can make real improvements in their standard business practices...
View full detailsResumes For Dummies
Joyce Lain Kennedy
Paperback
• Author(s): Joyce Lain Kennedy • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Over the past decade, resumes have undergone dramatic changes in how they are submitted to recruiters. Technology advances ...
View full detailsRelationship Marketing: Dialogue and Networks in the E-commerce Era
Richard J. Varey
Paperback
• Author(s): Richard J. Varey • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhan...
View full detailsRehumanize Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience
Beute
Hardcover
• Author(s): Beute • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: E-Commerce - Digital MarketingAbout the Book Accelerate sales and improve customer experience Every day, most working professionals entrust t...
View full detailsRadical Process Change: A Best Practice Blueprint
Ashley Braganza
Paperback
• Author(s): Ashley Braganza • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Focused on turning theory into effective practice, this book deals with how to successfully implement radical, process-based c...
View full detailsProject Marketing: Beyond Competitive Bidding
Bernard Cova, Pervez Ghauri
Paperback
• Author(s): Bernard Cova | Pervez Ghauri • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Advertising & PromotionAbout the Book Project Marketing ist das erste englischsprachige Lehrbuch, das sich speziel...
View full detailsProfit And The Environment: Common Sense Or Contradiction?
Hilary Stone, John Washington-Smith
Hardcover
• Author(s): Hilary Stone | John Washington-Smith • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Das Thema Umwelt hat f�r Unternehmen eine gro e Bedeutung bekommen. Durch im...
View full detailsProfessional Electronic Trading
David James Norman
Hardcover
• Author(s): David James Norman • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book This book tackles the concepts, technical architecture, recent developments, and future opportunities in the new field of "...
View full detailsPrinciples Of Sequencing And Scheduling Second Edition
Baker
Hardcover
• Author(s): Baker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management - GeneralAbout the Book An updated edition of the text that explores the core topics in scheduling theory The second edition of Pr...
View full detailsPractical Risk Management: An Executive Guide to Avoiding Surprises and Losses
Erik Banks, Richard Dunn
Hardcover
• Author(s): Erik Banks | Richard Dunn • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book A proven way to manage risk in today's business world Understanding how the risk process ...
View full detailsPower Presentations: How to Connect with Your Audience & Sell Your Ideas
Marjorie Brody, Shawn Kent
Paperback
• Author(s): Marjorie Brody | Shawn Kent • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Business Communication - Meetings & PresentationsAbout the Book Takes the mystery out of putting together an effect...
View full detailsPower Hungry: Strategic Investing in Telecommunications Utilities and Other Essential Services
Roger S. Conrad
Hardcover
• Author(s): Roger S. Conrad • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - StocksAbout the Book The best strategies for investing in the utilities industry With the deregulati...
View full detailsOwnership And Value Creation: Strategic Corporate Governance in the New Economy
Rolf H. Carlsson
Hardcover
• Author(s): Rolf H. Carlsson • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management - GeneralAbout the Book Das Prinzip der Corporate Governance wird definiert als die verantwortliche, auf langfristige W...
View full detailsOperational Risk: Measurement and Modelling
Jack L. King
Hardcover
• Author(s): Jack L. King • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Operational Risk erlautert verschiedene Theorien und Modelle zum Betriebsrisiko anhand von Fallstudien...
View full detailsOpen Innovation: Corporate Incubator
Latouche
Hardcover
• Author(s): Latouche • Publisher: Wiley • Publisher Imprint: Wiley-ISTE • Subject: Business Management • BISAC: Management ScienceAbout the Book The corporate start-up incubator is currently developing in large companies as an essential approach...
View full detailsNuts, Bolts And Magnetrons: A Practical Guide for Industrial Marketers
Paul Millier, Roger Palmer
Paperback
• Author(s): Paul Millier | Roger Palmer • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - IndustrialAbout the Book Investitionsg�termarketing oder Business-to-Business Marketing stellt ganz ander...
View full detailsNew Consumer Marketing: Managing a Living Demand System
Susan Baker
Hardcover
• Author(s): Susan Baker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book New Consumer Marketing beschreibt die Realit�t des neuen Marktumfeldes und zeigt den neuen Verbrauc...
View full detailsNet Entrepreneurs Only: 10 Entrepreneurs Tell the Stories of Their Success
Gregory K. Ericksen
Hardcover
• Author(s): Gregory K. Ericksen • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Featuring Winners of Ernst & Young's Entrepreneur Of The Year Awards In their own words . . . Jay S. Walker-priceline...
View full detailsMission-Critical Security Planner: When Hackers Won't Take No for an Answer
Eric Greenberg
Paperback
• Author(s): Eric Greenberg • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Shows step-by-step how to complete a customized security improvement plan, including analyzing needs, justifying budgets, and ...
View full detailsMicrosoft Project 2002 For Dummies
Nancy Stevenson
Paperback
• Author(s): Nancy Stevenson • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Get expert tips on using Project to keep all your projects on track Make the most of Project to manage people, time, and money...
View full detailsMeasuring Market Risk
Kevin Dowd
Hardcover
• Author(s): Kevin Dowd • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book The most up-to-date resource on market risk methodologies Financial professionals in both the front and back office require an unde...
View full detailsMastering The Art Of Oral Presentations: Winning Orals Speeches And Stand-Up Presentations
Stewart
Hardcover
• Author(s): Stewart • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Mentoring & CoachingAbout the Book Proven techniques to win over any audience and make any sale Mastering the Art of Oral Presentations...
View full detailsMartha Inc.: The Incredible Story of Martha Stewart Living Omnimedia
Christopher M. Byron
Hardcover
• Author(s): Christopher M. Byron • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domest...
View full detailsMarketing 6.0
Kotler, Philip
Hardcover
• Author(s): Kotler | Philip • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralRediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Ma...
View full detailsManaging Interest Rate Risk: Using Financial Derivatives
John J. Stephens
Hardcover
• Author(s): John J. Stephens • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Accounting - GeneralAbout the Book As with previous titles in the IIA (Institute of Internal Auditors) series this is a clear and ...
View full detailsManaging Innovation: Integrating Technological, Market and Organizational Change
Joe Tidd, John Bessant
Paperback
• Author(s): Joe Tidd | John Bessant • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book The first edition of Managing Innovation has become established as the leading textbook on innovation and technology m...
View full detailsManaging From Clarity: Identifying, Aligning and Leveraging Strategic Resources
James L. Ritchie-Dunham, Hal T. Rabbino
Hardcover
• Author(s): James L. Ritchie-Dunham | Hal T. Rabbino • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book 'Most organizations can't execute strategy. Complexity is their enemy. Managing from Clarity provides...
View full detailsManaging Currency Risk: Using Financial Derivatives
John J. Stephens
Hardcover
• Author(s): John J. Stephens • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Control the number one cause of financial loss currency fluctuation With cross-border commerce no...
View full detailsManaging Business Relationships
David Ford, Lars-Erik Gadde
Paperback
• Author(s): David Ford | Lars-Erik Gadde • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book The aim of this book is to encapsulate the research and understanding of the authors about the problems of compan...
View full detailsMake Yourself Clear: How to Use a Teaching Mindset to Listen, Understand, Explain Everything, and Be Understood
Richards
Hardcover
• Author(s): Richards • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Sales & Selling - ManagementAbout the Book How can you communicate effectively and create meaningful interactions in an increasingly d...
View full detailsListen To The Emerging Markets Of South East Asia: Long Term Strategies for Effective Partnership
Corrado G.M. Letta
Hardcover
• Author(s): Corrado G.M. Letta • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Success lies, like the tip of an iceberg, on a firm foundation of cross-cultural communication ? Have you built on that fou...
View full detailsLifescripts: What To Say To Get What You Want In Life'S Toughest Situations Third Edition
Pollan
Paperback
• Author(s): Pollan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book Expertly navigate any workplace conversation and come out on top When confronted with difficu...
View full detailsLeading For Organisational Change: Building Purpose Motivation And Belonging
Emery
Hardcover
• Author(s): Emery • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Mergers & AcquisitionsAbout the Book Harness the seven key elements of successful organisational change Leading for Organisational Change...
View full detailsKmart'S Ten Deadly Sins: How Incompetence Tainted an American Icon
Marcia Layton Turner
Hardcover
• Author(s): Marcia Layton Turner • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industries - RetailingAbout the Book An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sin...
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Paperback
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John A. Tracy
Paperback
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Mark Austin, Jim Aitchison
Hardcover
• Author(s): Mark Austin | Jim Aitchison • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Delivers the inside track on how to make a difference in clients' businesses by managing the new communications pa...
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