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The Marketing Of Technology Intensive Products Andservices: Driving Innovations for Non-marketers
Patrick Corsi
Hardcover
• Author(s): Patrick Corsi • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Marketing - GeneralThis book provides the basic models applicable to, and the applicable methods for, the profitable use and mar...
View full detailsThe Copywriter'S Toolkit: The Complete Guide to Strategic Advertising Copy
Margo Berman
Paperback
• Author(s): Margo Berman • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Advertising & PromotionFrom the Back CoverTHE COPYWRITER'S TOOLKIT THE COMPLETE GUIDE TO STRATEGIC ADVERTISING COPY "From str...
View full detailsStrategic Social Media Marketing To Soci
L. Meghan Mahoney
Paperback
• Author(s): L. Meghan Mahoney • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Advertising & PromotionStrategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, a...
View full detailsSand Production Management For Unconsolidated Sandstone Reservoirs
Shouwei Zhou, Sun Fujie
Paperback
• Author(s): Shouwei Zhou | Sun Fujie • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Earth Sciences - GeologyFrom the Back CoverThis book investigates sand production problems in the development of uncon...
View full detailsRisk Assessment: A Practical Guide to Assessing Operational Risks
Georgi Popov, Bruce K. Lyon, Bruce Hollcroft
Hardcover
• Author(s): Georgi Popov | Bruce K. Lyon | Bruce Hollcroft • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Industrial Health & SafetyFrom the Back CoverA "Risk-centric" Approach--The Future of the S...
View full detailsOrganizational Fit: Key Issues and New Directions
Jon Billsberry, Amy Kristof-Brown
Hardcover
• Author(s): Jon Billsberry | Amy Kristof-Brown • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Industrial & Organizational PsychologyFrom the Back CoverEmpirical research shows that individuals and o...
View full detailsOptimal Resource Allocation: With Practical Statistical Applications and Theory
Igor A. Ushakov
Hardcover
• Author(s): Igor A. Ushakov • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: OptimizationFrom the Back CoverA unique engineering and statistical approach to optimal resource allocation Optimal Resource Alloca...
View full detailsMortgage Markets Worldwide Real Estate Issues
Danny Ben-Shahar, Charles Leung, Seow-Eng Ong
Hardcover
• Author(s): Danny Ben-Shahar | Charles Leung | Seow-Eng Ong • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Real Estate - MortgagesFrom the Back CoverMortgage markets are more than simply the means by w...
View full detailsMistreatment In The Workplace: Prevention and Resolution for Managers and Organizations
Julie B. Olson-Buchanan, Wendy R. Boswell
Paperback
• Author(s): Julie B. Olson-Buchanan | Wendy R. Boswell • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Human Resources & Personnel ManagementFrom the Back CoverThis book integrates findings from the...
View full detailsInformation Systems Strategic Planning: A Source of Competitive Advantage
J.E. Ricart
Hardcover
• Author(s): J.E. Ricart • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business ManagementAlthough information systems are vital to the running of modern businesses, there are still major problems in obtaining the systems that the...
View full detailsHandbook Of Decision Analysis
Gregory S. Parnell, Terry Bresnick, Steven N. Tani
Hardcover
• Author(s): Gregory S. Parnell | Terry Bresnick | Steven N. Tani • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Decision Making & Problem SolvingFrom the Back CoverA one-of-a-kind guide to the best prac...
View full detailsFoundations Of Decision Theory: Issues and Advances
Michael Bacharach
Paperback
• Author(s): Michael Bacharach • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management
Equality In The Workplace: An Equal Opportunities Handbook for Trainers
Helen Collins
Paperback
• Author(s): Helen Collins • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business ManagementUntil now, there has not been any detailed and cohesive study which has sought to consider the different initiatives concerned with equal ...
View full detailsCorporate Governance
Robert A.G. Monks, Nell Minow
Paperback
• Author(s): Robert A.G. Monks | Nell Minow • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business ManagementThe new edition of this successful text offers an indispensable guide to the key concepts of corporate governance every s...
View full detailsConstruction Management And Organisational Behaviour
Maureen Rhoden
Paperback
• Author(s): Maureen Rhoden • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Construction - GeneralFrom the Back CoverConstruction Management and Organisational Behaviour Maureen Rhoden with Brian Cato Con...
View full detailsAfter The Crash: Designing a Depression-free Economy
Mason Gaffney
Paperback
• Author(s): Mason Gaffney • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Economics - GeneralFrom the Back CoverThis book analyzes in a new way the causes of the current crash by showing how such events...
View full detailsWorlds Of Electronic Commerce: Economic, Geographical and Social Dimensions
Thomas R. Leinbach, Stanley D. Brunn
Hardcover
• Author(s): Thomas R. Leinbach | Stanley D. Brunn • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Electronic Commerce (see also headings under Business & EconAbout the Book Welche Auswirkungen hat d...
View full detailsSuperior Product Development: Managing the Process for Innovative Products
Clement C. Wilson, Michael E. Kennedy, Carmen J. Trammell
Paperback
• Author(s): Clement C. Wilson | Michael E. Kennedy | Carmen J. Trammell • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Development - Business DevelopmentAbout the Book Superior Product Development pres...
View full detailsRfid For The Optimization Of Business Processes
Wolf-Ruediger Hansen, Frank Gillert
Hardcover
• Author(s): Wolf-Ruediger Hansen | Frank Gillert • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Management - GeneralAbout the Book RFID, complemented by other Auto-ID technologies such as Barcode, NFC ...
View full detailsPrognostics And Health Management: A Practical Approach To Improving System Reliability Using Conditioned-Based Data
Goodman
Hardcover
• Author(s): Goodman • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: MachineryAbout the Book A comprehensive guide to the application and processing of condition-based data to produce prognostic estimates of ...
View full detailsManaging Service Level Quality: Across Wireless and Fixed Networks
Peter Massam
Hardcover
• Author(s): Peter Massam • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: TelecommunicationsAbout the Book QoS (Quality of Service) and Network Management are old topics. However, the fusion of IP style ...
View full detailsLeadership In Creative Industries: Principles And Practice
Mallia
Paperback
• Author(s): Mallia • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Communication, Mass Media and Journalism • BISAC: Media StudiesAbout the Book A groundbreaking book that explores the theory and practice of leading in the creative ...
View full detailsInternational Finance Perspectives
Jeff Madura
Paperback
• Author(s): Jeff Madura • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business ManagementThis text is designed to supplement most corporate finance courses by providing international coverage of a variety of international corpora...
View full detailsIndividual Differences And Development In Organisations: Wiley Handbooks in Work & Organizational Psychology
Michael Pearn
Hardcover
• Author(s): Michael Pearn • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Industrial & Organizational PsychologyAbout the Book Organisations, of all kinds, are facing the challenge of rapidly advanc...
View full detailsHandbook Of Financial Risk Management: Simulations and Case Studies
Ngai Hang Chan
Hardcover
• Author(s): Ngai Hang Chan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book An authoritative handbook on risk management techniques and simulations as applied to financial engi...
View full detailsFear, Greed And Panic: The Psychology of the Stock Market
David Cohen
Paperback
• Author(s): David Cohen • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Wodurch wird das Verhalten der Aktienmarkte wirklich beeinflusst? In "Fear, Greed and Panic" finde...
View full detailsEffective Business Policy: A Skills and Activity-based Approach
Alan H. Anderson
Paperback
• Author(s): Alan H. Anderson • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business ManagementThis work is part of a series of management-training texts allying student-centred learning to core business knowledge. Each text provi...
View full detailsEffective Accounting Management: A Skills and Activity-based Approach
Alan H. Anderson
Paperback
• Author(s): Alan H. Anderson • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business ManagementThis work is part of a new series of management-training texts allying student-centred learning, studying at NVQ levels 4 and 5. In eac...
View full detailsDevelopmental Management: Principles of Holistic Business
Ronnie Lessem
Hardcover
• Author(s): Ronnie Lessem • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business ManagementCompanies today that want to retain talented staff have to provide them with continuing oppotunities for professional and managerial devel...
View full detailsDesigning And Implementing Global Selection Systems
Ann G. Ryan, Nancy T. Tippins
Paperback
• Author(s): Ann G. Ryan | Nancy T. Tippins • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Human Resources & Personnel ManagementAbout the Book Designing and Implementing Global Selection Systems pr...
View full detailsCorporate Communication: An International And Management Perspective
Lerbinger
Paperback
• Author(s): Lerbinger • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book Provides an international and management perspective on the field of corporate communi...
View full detailsAn Introduction to Work and Organizational Psychology: An International Perspective
Franco Fraccaroli, Magnus Sverke
Paperback
• Author(s): Franco Fraccaroli | Magnus Sverke • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Industrial & Organizational PsychologyAbout the Book The latest edition of this classic text provides a c...
View full detailsDevelopment In The Management Of Human Resources: An Analytical Review
John Storey
Paperback
• Author(s): John Storey • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Human Resources & Personnel ManagementIncluding case studies from both the private and public sectors, this comprehensive and ...
View full details