Business Management

The present textbook that focuses on Indian Financial Market System is primarily designed for the students of management at all levels. Based on th...

Planned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the papers entitled Manageri...

The book, Consumer Behaviour, is written in easy language and lucid style. It examines the importance of understanding consumer behaviour and tools...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promote...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you und...

Let some of the best investors in the world teach you how to be on the right side of the trade. The first edition of Value Investing: From Graham t...

Complex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the list of essential skills for car...

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building pr...

This book deals with the burning issue of public sector in India. It is based on the National Seminar on Rationale of Public Sector in India organi...

Though, scores of books have been written by Western and Indian authors on Principles of Management, there is always a place for a book which is to...

This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and...

This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and...

This is the thoroughly revised and enlarged version of the book entitled Management Principles, Practices and Techniques. The book has been enlarge...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible obj...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible ess...

Intellectual Property Rights: Basic Concepts offers basic knowledge of IPR tools, which are essential to secure a competitive edge in both local an...

The present book insight into INcome Tax: Based on Memory Retention Techniques, like its earlier editiions, has been designed for both the beginner...

This book covers all the aspects of Financial Management, both in theory and practice. While theoretical matter has been gathered from standard wor...

The book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A., and P.G.D.B.M. stu...

Keeping in view the latest revision and restructuring of B.Com. (Honours) Course, the book has been thoroughly revised and updated to meet the expe...

P.C. Jain, B.A. Hons., J.D., M.A., Ph.D. from Punjab, Delhi and Kurukshetra Universities respectively has been Professor and Head of the Department...

Primarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedure and management, wealth tax, Cen...

Development Banking in India is almost as old as India’s independence. The first institution established in the field of development banking was th...

Primarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedures and management, wealth tax, Va...

Primarily written for the students of Commerce, the present book is a complete study of tax planning, tax procedures and management, wealth tax, Va...

The book Corporate Accounting studies in detail the Financial Accounting and appraisal that caters to the needs of students, research scholars and ...

Career counseling, planning and guiding is a very important and contemporary topic. Many books, articles and studies dealing with related issues ar...

The book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Business Man...

The Internet is today the most reliable and accurate medium for advertising. It offers transparency and targeted advertising that is far more relia...

The book Advanced Study in Money & Banking : Theory & Policy Relevance in the Indian Economy is a complete treatise on banking and global f...