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Accounting (VSI): Very Short Introduction
Christopher Nobes
Paperback
• Author(s): Christopher Nobes • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Accounting - GeneralAlmost everyone will have some connection to accounting - in business, through self-employment, perso...
View full detailsDigital Marketing: Strategic Planning & Integration
Annmarie Hanlon
Paperback
• Author(s): Annmarie Hanlon • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to im...
View full detailsPracticals In Cost Accounts
P.G. Itnal
Paperback
• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...
View full detailsA Practical Approach to Marketing Management
Kujnish Vashisht
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• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...
View full detailsEdgex : Mastering Soft Skills for Ultimate Success
Dr Jyoti Doval's, Dr Etinder Pal Singh
Paperback
• Author(s): Dr Jyoti Doval's| Dr Etinder Pal Singh • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Edgex: Mastering Soft Skills for Ulti...
View full detailsBusiness Communication
Meenakshi Raman & Prakash Singh, Prakash Singh
Paperback
• Author(s): Meenakshi Raman & Prakash Singh | Prakash Singh • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Organizational BehaviorThe second edition of Business Communication is a comprehensive ...
View full detailsTrade and Environment :
Acharyya Rajat
Paperback
• Author(s): Acharyya Rajat • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Environmental EconomicsThe Oxford India Short Introductions are concise, stimulating, and accessible guides to different asp...
View full detailsIntroduction to Tour Leadership: Principles and Practices
Shailja Sharma, Nimit Chowdhary
Paperback
• Author(s): Shailja Sharma | Nimit Chowdhary • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism a...
View full detailsThe New Sales Manager: Challenges for the 21st Century
Walter Vieira
Paperback
• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe second edition of The New Sales Manager is an enormously useful book that provides practical advice and a sound foundation in sales m...
View full detailsStrategic Brilliance: From Concept to Reality
Chetan Walia
Paperback
• Author(s): Chetan Walia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWas it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Ter...
View full detailsRural Marketing: Challenges and Opportunities
Dinesh Kumar, Punam Gupta
Paperback
• Author(s): Dinesh Kumar | Punam Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWith 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of Ind...
View full detailsOrganizational Behavior
Afsaneh Nahavandi, Robert B. Denhardt, Janet V. Denhardt
Paperback
• Author(s): Afsaneh Nahavandi | Robert B. Denhardt | Janet V. Denhardt • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementStudents of MBA and PGDBM will find this book useful. It is also useful to ...
View full detailsFamily Business Management
Rajiv G. Agarwal
Paperback
• Author(s): Rajiv G. Agarwal • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: GeneralA textbook that offers a lucid and comprehensive understanding of family-owned business. Family business ...
View full detailsSystematic Approach to GST
CA. S.K. Mishra
Paperback
• Author(s): CA. S.K. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter...
View full detailsSocial Entrepreneurship in India: Quarter Idealism and a Pound of Pragmatism
Madhukar Shukla
Paperback
• Author(s): Madhukar Shukla • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhat makes a social entrepreneur ? A handful of pragmatism with a generous dose of idealism. How does one recognize a social entreprene...
View full detailsFintech Future: The Digital DNA of Finance
Sanjay Phadke
Paperback
• Author(s): Sanjay Phadke • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe make payments via PayPal or Paytm, shop on Amazon or Flipkart, book accommodation on Airbnb or Oyo and call a cab using Uber or Ola ap...
View full detailsEntrepreneurship in Developing and Emerging Economies
Ali J. Ahmad, Punita Bhatt, Iain Acton
Paperback
• Author(s): Ali J. Ahmad | Punita Bhatt | Iain Acton • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing eco...
View full detailsManagement for UPSC (Main) and Other Competitive Examinations (Paper I)
K. Natesa Priya
Paperback
• Author(s): K. Natesa Priya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/her...
View full detailsHuman Resource Management
Gurpreet Randhawa
Paperback
• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and ot...
View full detailsSuccess in Selling: Thirty Valuable Mantras
A. Nag
Paperback
• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementApproach of the Book Many books, including textbooks, are available on sales management. Textbooks are primarily meant for MBA and PGDM students...
View full detailsStrategic Management
I. Narsis, R. Vani
Paperback
• Author(s): I. Narsis|R. Vani • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management The aim of this book is to present the theory and practice of strategic management in a concise form, with particular emphasis on effective a...
View full detailsProject Management: Text and Practice
K.R. Sharma
Paperback
• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA project is an endeavour to achieve some specific objectives, consists of a set of inter-related activities, technically conceived, involv...
View full detailsEconomics Of Public Finance (Vol. 3)
P.C. Jain
Paperback
• Author(s): P.C. Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThough basically theoretical, the book has throughout Indian background. An effort has been made to bring the definition of public finance to date. The...
View full detailsA Handbook Of International Organisations
Sonu Trivedi
Hardcover
• Author(s): Sonu Trivedi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Organisations have affected all of us in our daily lives, no matter we realize it or not. Hence, every enlightened citizen o...
View full detailsLeadership Rising: Raise Your Awareness Raise Your Leadership Raise Your Life
John F. Antal
Paperback
• Author(s): John F. Antal • Publisher: Casemate Publishers • Publisher Imprint: Casemate Publishers • BISAC: Business And EconomicsAn accessible guide to developing leadership skills.Written by a proven leader and leadership expert, this book is...
View full detailsThe Science of Consumer Behaviour: Tools and Techniques for Marketers
Geetanjali Bendale, Deepak Motwani
Paperback
5.0 / 5.0
(1)
• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...
View full detailsWinning on HR Analytics: Leveraging Data for Competitive Advantage
Kuldeep Singh, Ramesh Soundararajan
Paperback
• Author(s): Kuldeep Singh | Ramesh Soundararajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPredict which high performers are at risk of leaving 6 months before they walk out the door? Merge external data w...
View full details9 Brand Shaastras: Nine Strategies to Succeed in the Marketplace
Jagdeep Kapoor
Paperback
• Author(s): Jagdeep Kapoor • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThrough this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that markets don't decline, they shift. 9 Brand...
View full detailsSTEP AHEAD WITH SOFT SKILLS
SIMRAN LUTHRA
Paperback
• Author(s): SIMRAN LUTHRA • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementStep Ahead with Soft Skills is the perfect guide for a self-learner because it focuses on reducing the gap between theory and practice....
View full detailsProject and Infrastructure Finance Corporate Banking Perspective
Srivastava & Rajaraman
Paperback
• Author(s): Srivastava & Rajaraman • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementProject Finance is a detailed textbook designed for management students specializing in Finance. It aims to provide an in-...
View full detailsFinance: The Basics
Erik Banks
Paperback
• Author(s): Erik Banks • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Finance - GeneralNow in its fourth edition, Finance: The Basics is a clear and practical introduction to the world of...
View full detailsProduct Management in the Digital Era: Theory and Practice
Srinivas R. Pingali, Shankar Prakash, Jyothi R. Korem and Kiran Pedada
Paperback
• Author(s): Srinivas R. Pingali | Shankar Prakash | Jyothi R. Korem and Kiran Pedada • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management
Strategic Brand Management for B2B Markets A Road Map for Organizational Transformation
Sharad Sarin
Paperback
• Author(s): Sharad Sarin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStrategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. “Glob...
View full detailsOrganization Development: The Process of Leading Organizational Change
Donald L. Anderson
Paperback
3.0 / 5.0
(1)
• Author(s): Donald L. Anderson • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementAn essential introduction to organizational development, focused on modern practical applications of theories. This ...
View full detailsFinancial Planning: Theory and Practice
Anandi P. Sahu, Harry StarnJr, Shailendra Kumar Rai
Paperback
• Author(s): Anandi P. Sahu | Harry StarnJr | Shailendra Kumar Rai • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Investments & Securities - GeneralAn all-encompassing companion to unders...
View full detailsKaun Dhokha Deta Hai aur Kaise?: Ghotale Dhokhadhadi or Corporate Duniya Ka Syah Paksh
Robin Banerjee
Paperback
• Author(s): Robin Banerjee • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralAbout the Book This book is a definitive account of Frauds and scams popping up in the Corporat...
View full detailsStatistical Analysis in Simple Steps Using R
Prashant Joshi, Smruti Bulsari
Paperback
• Author(s): Prashant Joshi | Smruti Bulsari • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: ResearchAbout the Book Reading books is a kind of enjoyment. Reading books is a good habit. We brin...
View full detailsTrend Following 5 E: How To Make A Fortune In Bull Bear And Black Swan Markets
Michael W. Covel
Hardcover
• Author(s): Michael W. Covel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - Analysis & Trading StrategiesWant to take the financial journey to a new investing philosophy t...
View full detailsProject Management A Value Creation Approach
Stewart R. Clegg, Torgeir Skyttermoen, Anne Live Vaagaasar
Paperback
• Author(s): Stewart R. Clegg | Torgeir Skyttermoen | Anne Live Vaagaasar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementThis adaptation is an invaluable manual on developing the essential life and wor...
View full detailsLeadership: Theory and Practice
Peter G. Northouse
Paperback
• Author(s): Peter G. Northouse • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThe 7th edition of this market-leading textbook continues to review and analyse the major leadership theories with s...
View full detailsPerformance Management: Path to Growth and Excellence
T. V. Rao, Nandini Chawla
Paperback
• Author(s): T. V. Rao | Nandini Chawla • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book attempts to shift focus from performance appraisals to performance management incorporating per...
View full detailsWalk the Talk: Women, Work, Equity, Effectiveness
Anjali Hazarika
Paperback
• Author(s): Anjali Hazarika • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe recognize that efficient utilization of human resources is essential for global economic growth, yet we see scarce representation of...
View full detailsMarketing in the Digital Age
Dinesh Kumar
Paperback
• Author(s): Dinesh Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how...
View full detailsGST: A Handbook for UG, PG and Professional Courses
Sant Kumar
Paperback
• Author(s): Sant Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCourses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of...
View full detailsCheckmate Office Politics: Build a Positive Power Equation at Work
Bhavna Dalal
Paperback
5.0 / 5.0
(1)
• Author(s): Bhavna Dalal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Reg...
View full detailsManagement for UPSC (Main) and Other Competitive Examinations (Paper II)
K. Natesa Priya
Paperback
• Author(s): K. Natesa Priya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/ he...
View full detailsGlobal Supply Chain Management and International Logistics
Alan E. Branch
Hardcover
• Author(s): Alan E. Branch • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business Management
Theory In Cost Accounting
I. Narsis
Paperback
• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCost accounting is the process of tracking, recording and analyzing costs associated with the products or activities of an organization. The ...
View full detailsRetail Management
S.C. Bhatia
Hardcover
• Author(s): S.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementRetailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use...
View full detailsPersonnel Management: Theory and Practice (Vol. 1)
Arun Kumar, Rachana Sharma
Paperback
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...
View full detailsInternational Business: Concept, Analysis and Strategy
A. Nag
Paperback
• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...
View full detailsCompany Law
Madhu Tyagi, Arun Kumar
Hardcover
• Author(s): Madhu Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal textbook for the students of B.Com. (Hons.), M.Com., MBA, Company Secretary, C.A. and LL.B. students. The bo...
View full detailsBusiness Analytics: Data to Decisions
Shubhabrata Das
Paperback
• Author(s): Shubhabrata Das • Publisher: Orient Blackswan • Publisher Imprint: Universities Press • Subject: Business ManagementPart I, comprising basic numerical and conceptual questions; Part II, which includes problems requiring deeper unders...
View full detailsAgentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry
Martin Kihn
Hardcover
• Author(s): Martin Kihn • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industries - Computers & Information TechnologyAgentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry tells ...
View full detailsBanking Strategy, Credit Appraisal, And Lending Decisions Credit Appraisal
Bhattacharya Hrishikes
Paperback
• Author(s): Bhattacharya Hrishikes • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Banks & BankingBanks and financial institutions are faced with two apparently conflicting phenomena--interest ra...
View full detailsBusiness Communication
Mukerjee
Paperback
• Author(s): Mukerjee • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementThe second edition of Business Communication is specially designed to meet the requirements of postgraduate students of management. The book...
View full detailsIndia's Financial Sector: An Era of Reforms
Vyuptakesh Sharan
Hardcover
• Author(s): Vyuptakesh Sharan • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Finance - General
When Teams Work Best: 6000 Team Members and Leaders Tell What it Takes to Succeed
Carl Larson, Frank Lafasto
Paperback
• Author(s): Carl Larson | Frank Lafasto • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management
Human Resource Management: Concepts, Theories and Contemporary Practices
R. C. Sharma and Nipun Sharma
Paperback
• Author(s): R. C. Sharma and Nipun Sharma • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management
Technology and the Future of Work: Reshaping the Workplace
Balwant Singh Mehta
Hardcover
• Author(s): Balwant Singh Mehta • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores how digital technology is reshaping the world of work in India, influencing skill demands, la...
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