Business Management

A transparent and business-friendly regulatory environment is crucial for driving investments, job creation and growth. The 12th Five Year Plan of ...

Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given sha...

International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate stud...

The 2008 recession brought to the fore one of the most significant criticisms levelled at higher education: that business education did not prepare...

This volume will appeal to researchers, academicians and practitioners of behaviour and culture management. It will also be a useful resource and r...

There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepren...

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot...

New stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero Limits, presented ...

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services tha...

This collection of fifteen essays by eminent economist Deepak Nayyar provides an unusual blend of theory and policy, of applied research and empiri...

An arsenal of powerful questions that will transform every conversation Skillfully redefine problems. Make an immediate connection with anyone. Rap...

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? N...

When it comes to investing in the stock market, investors have plenty of options: 1. They can do it themselves. Trillions of dollars are invested t...

A proven system for rallying all of an organizations' employees around a new vision and ideas for making the vision stick When something at work is...

HBR’s 10 Must Read has all in one place in a boxed set of six title collections. This book has important articles provided by the world’s top manag...

The subject of leadership raises many questions: What is it? How does it differ from management and command? Are leaders born or bred? Who are the ...

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic ...

The need for a "master level" of coaching has never been greater in the global economy and interconnected world in which we live. Global Coaching i...

In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the M...

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes be...

Michael Lower explores the relationship between Catholic social thought and the rights of the employee, encouraging consideration of the place of t...

In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morni...

A commemorative edition of the landmark book from Patrick Lencioni When it was published ten years ago, The Five Temptations of a CEO was like no o...

A management book that takes the reader through the A to Z of management concepts, with lateral thinking, office politics and test marketing thrown...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines...

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand...

Sixty per cent of people at work admit to one or more intimate relationship. A recently completed international workplace survey highlights that ma...

Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every...

In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to i...

Product Description Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, i...

Harry Schultz is listed in the Guinness Book of Records as the Worlda s Highest paid investment consultant and through his consulting and newslette...

Advanced Credit Analysis presents the latest and most advanced modelling techniques in the theory and practice of credit risk pricing and managemen...

Penned by the famous mutual-fund manager, Peter Lynch, this book elaborates the many advantages that an average investor has over professionals and...

Revered by many, reviled by some, technical analysis is the art and science of deciphering price activity to better understand market behavior and ...

This book advocates the integration of western technological and managerial skills with a holistic cultural ethos and system of values. From an ove...

Including case studies from both the private and public sectors, this comprehensive and searching review of the changing shape of employment manage...

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing...

Diversity: A Key Idea for Business and Society introduces an idea that proliferates business and society, having been incorporated into mainstream ...

Real Estate Analysis: A Toolkit for Property Analysts presents economic and financial models, applications and insights, packaged as a toolkit for ...

Managing Change in Organizations, second edition, explores a broad range of perspectives on change management, encouraging critical reflection and ...

Climate change is one of the most significant and challenging problems we face today, and many organisations have recognised their responsibility i...

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the wor...

Ethics is at the heart of leadership. Leaders must make every effort to make ethical decisions and foster ethical behavior among followers. The Eig...

"BE FEARFUL WHEN OTHERS ARE GREEDY AND BE GREEDY WHEN OTHERS ARE FEARFUL". The wrong timing of greed and fear among investors creates volatility in...

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on confronting strateg...

A Breakthrough Introduction to The Next Phase of the Digital Age In Trivergence, Bob Tapscott, writer, speaker, complex system designer, and forme...

Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a...