Business Management

Principles of Management offers an intricate exploration of effective management, organization and leadership. This comprehensive work covers funda...

The book explores the friction between people with different gender and sexual identities in organizations. While organizations genuinely want to p...

S. Ramnarayan and T. V. Rao build on the foundation of their extensive research and work with organizations over several decades to answer some of ...

This revised edition of the well-known text provides a comprehensive and well-balanced overview of the entire spectrum of activities in merger tran...

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital ...

Can the greatest business challenges become the harbinger of the biggest corporate transformations? Can leadership be the key influencer when compa...

International Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business communicati...

The book has been written primarily for students of Insurance and covers life, fire, and marine insurances as well as Employees State Insurance, mo...

Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to cu...

Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to cu...

The #1 New York Times bestselling author of The Earned Life, Triggers, MOJO, and What Got You Here Won't Get You There. Are you looking to revolu...

Dr Udai Pareek, one of India’s most influential social scientists of yesteryears, has changed the thought process of many organizations and individ...

What do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence? Is it th...

Courses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of indire...

GIFT IFSC: A Comprehensive Guide is the first book on India’s maiden International Financial Services Centre offering a detailed overview of the IF...

How can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discoveringanddeveloping your auth...

An engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing economies. The predominant understanding...

While there is a considerable body of literature on both entrepreneurship and achievement motivation, there are still many unanswered questions con...

Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the ...

Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the ...

The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one c...

Corporate Communications has come into its own. It is recognized today as a strategic brand-building function for companies and organizations aroun...

Corporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approaches to hone interpersonal dynamics from m...

Office politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Regardless o...

‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have changed and perished. Managi...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and r...

Business, Society and Global Governance is a thoroughly revised and updated new edition of Building Business-Government Relations: A Skills Approac...

Finance students and practitioners may ask: can machines learn everything? Could AI help me? Computing students or practitioners may ask: which of ...

Known for its accessible approach and concrete real-life examples, the second edition of Practical Business Negotiation continues to equip users wi...

Students of MBA and PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Manag...

The field of Human Resource Development has emerged as one of the most dynamic and multifaceted areas of business and management in recent years. Y...

About the Book: Essentials of Strategic Management This exciting new textbook is built on the belief that strategicmanagement principles are more s...

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital mar...

Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioe...

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need to ...

Talent management refers to the process of integrating new workers, developing and retaining current workers and attracting highly skilled personne...

Many books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essentia...

The Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/ her knowledge ...

The Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/her knowledge i...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible ess...

The present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and other postgradua...

There have been innovative developments in financial environment, financial markets, financial institutions, financial services and financial techn...

Very few of us understand money in its totality and true essence. The book presents a wholesome perspective about money and how to handle it with d...

This exciting new text fills the gap in the management literature on organizational change. It presents a balanced view, which raises questions abo...

The second edition of this successful Strategy Reader retains many of the classic readings from the previous edition, such as those by Porter, Mint...

A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy...

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fun...