Business Management

Organisations are adopting new ways and techniques for success and sustainability in the ever-changing, turbulent and aggressive scenario of market...

The present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the latest dev...

In the last decade, many authors have written about the Indian brand of frugal innovation, particularly the success of Aravind Eye Hospital, and mo...

The textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course. The book covers syl...

The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as...

Perhaps, the first of its kind, the present book aims at making an in-depth study of human life value (HLV) approach to optimal life insurance prot...

Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use. Often ...

The book has been compiled taking materials from various primary sources such as The Central Goods and Services Tax Act, 2017, and many other Acts ...

A project is an endeavour to achieve some specific objectives, consists of a set of inter-related activities, technically conceived, involving use ...

The present book is a sincere attempt to present the current trends in financial analysis in their entirety. It aims at helping the students and re...

A number of Undertakings were initiated under Public Sector in India by the people at the helm of affairs with great expectations and enthusiastic ...

The study has been divided into five broad chapters so as to highlight the main aspects of the probe as well as its related issues. The first chapt...

The book Principles of Management is an attempt to present a clear and logical view of concepts, theories, and principles of management. In this bo...

There are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend classes fo...

There are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend classes fo...

There are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend classes fo...

There are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend classes fo...

There are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend classes fo...

A systematic study of Physics at 10+2 level, premedical test, IIT (JEE), first year B.E./B.Tech. course, National Eligibility Test (NET) and civil ...

Are you a ‘potential crorepati’? What are the 10 golden rules for successful long-term investing? Are you betting on the bright stars of the MF uni...

This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and...

This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and...

This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and...

This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and...

Paper is essential for national security. It is of substantial importance for the economic prosperity of the country. A variety of paper and paper ...

“P” Point Management is an easy read that will double your management IQ in a few hours. It reduces the current information overload into the simpl...

Organisational functioning has become severely complex in the wake of globalisation and “change” has become a powerful force in every walk of life ...

In current times of organizational democracy, nine out of ten Self-Directed Work Team (SDWT) efforts fail because they are not able to tune in to t...

In order to be effective, modern complex organizations require leadership at all levels which is capable of realising the creative potential of the...

Organisational Behaviour is the study of human behaviour, individual differences, and performances in organisational settings. The field of organis...

Organisational Behaviour is the study of human behaviour, individual differences, and performances in organisational settings. The field of organis...

Organisational Behaviour is the study of human behaviour, individual differences, and performances in organisational settings. The field of organis...

In order to be effective, modern complex organizations require leadership at all levels which is capable of realising the creative potential of the...

Office Organization and Management is comprehensive and covers some of the latest trends and practices in office systems and procedures. The book h...

In a capitalist economy, the “holy grail” of business is a sustainable competitive advantage, which is defined by Michael Porter, a Harvard Busines...

Marketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and the manageme...

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. ...

Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish be...

The book Managing India’s Services Exports aims to examine the growth and trends of services exports of India during the period 1995-2012. The book...

Managing Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life in the...

Management is the act of running and handling a business or similar organization. It is the skill of directing and controlling a group of people or...

This is the thoroughly revised and enlarged version of the book entitled Management Principles, Practices and Techniques. The book has been enlarge...

The University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are thr...

The book has been designed for students preparing for UGC-NET/SLET in Management. This second edition has been thoroughly revised, updated and suff...

Businesses today cannot grow without the vision of management and abilities of its people. The manager of today has to enable the creation, accepta...

Soft skills are the soul of any expression. They can be inculcated and attained by minute observation of one’s own self. Lau Tse said, “Watch your ...

प्रस्तुत पुस्तक लेखांकन विषय से सम्बन्धित सभी अध्यायों की विस्तृत जानकारी देने की एक सफल कोशिश है। समस्त विषय सामग्री को रोचक एवं विश्लेषणात्मक ढंग...

प्रस्तुत पुस्तक लेखांकन विषय से सम्बन्धित सभी अध्यायों की विस्तृत जानकारी देने की एक सफल कोशिश है। समस्त विषय सामग्री को रोचक एवं विश्लेषणात्मक ढंग...