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Review, Harvard Business
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• Author(s): Review, Harvard Business • Publisher: Harvard Business Pub • Publisher Imprint: Harvard Business Pub • Subject: Business Management • BISAC: EntrepreneurshipYou can change your company's culture.Organizational culture often feels lik...
View full detailsDiscover the Alchemist Within: Taking the First Step Towards Personal Growth
Rachna Nandakumar, Vishwanath P.
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• Author(s): Rachna Nandakumar | Vishwanath P. • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralYou are more You are more than the roles you play in your life, more than a...
View full detailsCorporate Champions: Excellent Companies of India
B. Karunakar
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• Author(s): B. Karunakar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Business Ethics
Corporate Capers: Business NOT As Usual
Dinesh Kumar
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• Author(s): Dinesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: LeadershipCorporate Capers is an eye-opening and insightful look at the corporate world. Blending serious issues with...
View full detailsCmo To Cro: The Revenue Takeover By The Next Generation Executive
Geller, Mike
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• Author(s): Geller | Mike • Publisher: MixIG-UK • Publisher Imprint: MixIG-UK • Subject: Business Management • BISAC: LeadershipAs your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you d...
View full detailsAscending the Value Spiral: From Insight to Innovation
Ramachander
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• Author(s): Ramachander • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business ManagementThe book introduces novel concepts and techniques to teach managers and students effective and innovative ways of marketing in I...
View full detailsArt and Science of Management in the Digital Era: Indian Spiritual Wisdom for Managing Sustainable Global Enterprise
R. P. Banerjee
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• Author(s): R. P. Banerjee • Publisher: Sage Publications • Publisher Imprint: Sage Spectrum • Subject: Business Management • BISAC: GeneralA manager needs to perform the role of a leader, a consumer, a buyer, a maker, a worker, a messenger, an ...
View full detailsAdvertising Account Planning
Turnbull, Sarah
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• Author(s): Turnbull | Sarah • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Advertising & PromotionThis practical and comprehensive text effectively provides advertising account plann...
View full detailsTowards the Next Orbit: Corporate Odyssey
Subir Verma
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• Author(s): Subir Verma • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General
Regulation of Financial Intermediaries in Emerging Markets
Ram Mohan
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• Author(s): Ram Mohan • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Banks & BankingThe regulation of financial intermediaries is a significant challenge to policy makers, particularly ...
View full detailsOrganizing and Managing in the Era of Globalization
Subir Verma, Pritam Singh
Hardcover
• Author(s): Subir Verma | Pritam Singh • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General
Legends In Marketing, Yoram (Jerry) Wind
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - GeneralThe Legends in Marketing series captures the essence of the most important contributions made ...
View full detailsLegends In Marketing, V. Kumar
Jagdish N. Sheth
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• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - GeneralThe Legends in Marketing series captures the essence of the most important contributions made ...
View full detailsLegends In Marketing, Shelby D. Hunt
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - General
Legends In Marketing, Philip Kotler
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - General
Legends in Marketing, Paul E. Green
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - GeneralThe Legends in Marketing series captures the essence of the most important contributions made ...
View full detailsLegends In Marketing, Naresh Malhotra
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - GeneralThe Legends in Marketing series captures the essence of the most important contributions made ...
View full detailsLegends In Marketing, Kent B. Monroe
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - General
Legends in Marketing, Gerald Zaltman
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - GeneralThe Legends in Marketing series captures the essence of the most important contributions made ...
View full detailsLegends In Marketing, George S. Day
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - GeneralThe Legends in Marketing series captures the essence of the most important contributions made ...
View full detailsLegends In Marketing, Christian Gronroos
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management
Legends In Marketing
Jagdish N. Sheth, Balaji C. Krishnan
Hardcover
• Author(s): Jagdish N. Sheth | Balaji C. Krishnan • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management
Legends In Consumer Behaviour, Russell W. Belk
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...
View full detailsLegends In Consumer Behaviour, Morris B. Holbrook
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...
View full detailsLegends In Consumer Behaviour, Jacob Jacoby
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...
View full detailsLegends in Consumer Behavior: C Whan Park
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Management - GeneralThe Legends in Consumer Behavior series captures the essence of the most important contributi...
View full detailsLegends In Consumer Behavior, James R. Bettman
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...
View full detailsHuawei: Leadership Culture and Connectivity
David De Cremer, Wu Chunbo
Hardcover
• Author(s): David De Cremer | Wu Chunbo • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Corporate & Business History - GeneralThe inspirational business story of Huawei: how to go from s...
View full detailsExperimentation Works: The Surprising Power of Business Experiments
Thomke, Stefan H.
Hardcover
• Author(s): Thomke, Stefan H. • Publisher: Harvard Business School Press • Publisher Imprint: Harvard Busi. Sch. • BISAC: Strategic PlanningDon't fly blind. See how the power of experiments works for you.When it comes to improving customer exper...
View full detailsEmployees First, Customers Second: Turning Conventional Management Upside Down
Vineet Nayar
Hardcover
• Author(s): Vineet Nayar • Publisher: Harvard Business Pub • Publisher Imprint: HarBusRev • Subject: Business Management • BISAC: Management - GeneralMORE THAN 100,000 COPIES SOLD One small idea can ignite a revolution just as a single matchstic...
View full detailsPerspectives in Finance and Digital Transformations in Business
Satyajit Chakrabarti, Saikat Chakrabarti, Amit Kumar Bhandari
Hardcover
• Author(s): Satyajit Chakrabarti | Saikat Chakrabarti | Amit Kumar Bhandari • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management
Branding and Disruptive Innovation: Owning Game-Changing Subcategories
David Aaker, Varsha Jain
Paperback
• Author(s): David Aaker | Varsha Jain • Publisher: Wiley • Publisher Imprint: Wiley India • Subject: Business ManagementTHE ONLY WAY TO GROW (with rare exceptions) is the disruptive innovation where “must haves” defining game-changing subcategor...
View full detailsAre You Ready For The Corner Office?: Insights from 25 Executive Coaching Experiences
Ganesh Chella
Hardcover
• Author(s): Ganesh Chella • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a collection of 25 inspiring stories about the unique and personal developmental journeys of 25 senior leaders towards the c...
View full detailsDevelopment and Public Finance: Essays in Honour of Raja J. Chelliah
Dinesh K. Srivastava, U. Sankar
Hardcover
• Author(s): Dinesh K. Srivastava | U. Sankar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDevelopment and Public Finance is a commemorative volume on late Dr. Raja J. Chelliah, one of the foremost Public Fina...
View full detailsTotal Customer Value Management: Transforming Business Thinking
Gautam Mahajan
Paperback
• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementTotal Customer Value Management: Transforming Business Thinking, a follow-up to the author’s best-selling book Customer Value Investment...
View full detailsTroll Proof Branding in the Age of Doppelgangers
Gaurav Sood
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• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementFake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies ...
View full detailsThe Conscientious Manager: Nurturing Workplace Ethics and Synergies
Phani Medicharla
Paperback
• Author(s): Phani Medicharla • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAt the core of innovation and growth in any organization lies a driven and motivated team player who needs to be constantly nurtured a...
View full detailsStrategic Marketing Planning: A Step-by-Step Approach
Karel Jan Alsem
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• Author(s): Karel Jan Alsem • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralThis book provides a uniquely practical approach to strategic marketing planning. Combining a...
View full detailsStrategic Marketing Planning
Peter W. Reed
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• Author(s): Peter W. Reed • Publisher: Cengage • Publisher Imprint: Cengage • Subject: Business ManagementAbout the Book Our lives have gradually become dominated by markets. They are not only at the heart of capitalistic economies all over the ...
View full detailsInternational Human Resource Management
Anne-Wil Harzing, Ashly H. Pinnington
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• Author(s): Anne-Wil Harzing | Ashly H. Pinnington • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThe earlier editions of this bestselling textbook have guided thousands of students through thei...
View full detailsInternational Business: Theory and Practice
Ehud Menipaz, Amit Menipaz, Shiv S Tripathi
Paperback
• Author(s): Ehud Menipaz | Amit Menipaz | Shiv S Tripathi • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementInternational Business: Theory and Practice provides a broad overview of the multidimensi...
View full detailsConsumer Behaviour
Jim Blythe
Paperback
• Author(s): Jim Blythe • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand...
View full detailsWhat’s Your Superpower?: Ultra Special Senses and You
Anjana Sen
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• Author(s): Anjana Sen • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Organizational BehaviorIt's never too early or too late to uncover the superpowers that are hidden inside you. Using ...
View full detailsTroll Proof Branding in the Age of Doppelgangers
Gaurav Sood
Paperback
• Author(s): Gaurav Sood • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralFake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of cons...
View full detailsTransformational Leadership in Banking: Challenges of Governance Leadership and HR in a Digital and Disruptive World
Anil K Khandelwal
Hardcover
• Author(s): Anil K Khandelwal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralTransformational Leadership in Banking: Challenges of Governance, Leadership and HR in a Digital and Disr...
View full detailsThe New Sales Manager: Challenges for the 21st Century
Walter Vieira
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• Author(s): Walter Vieira • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Sales & Selling - Management
The Impatient Manager
Walter Vieira
Paperback
• Author(s): Walter Vieira • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General Watch Walter Vieira talk about The Impatient Manager The rules of the corporate world are now d...
View full detailsThe Conscientious Manager: Nurturing Workplace Ethics and Synergies
Bala Phani Chand Medicharla
Paperback
• Author(s): Bala Phani Chand Medicharla • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: General
Talent Management A Contemporary Perspective
Mamta Mohapatra, Swati Dhir
Paperback
• Author(s): Mamta Mohapatra | Swati Dhir • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: GeneralA must-have textbook for students and budding HR professionals that provides insights on attrac...
View full detailsSystems Thinking for Effective Managers: The Road Less Travelled
Prashun Dutta
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• Author(s): Prashun Dutta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Book Traditional education has been extremely biased towards science, owing primarily ...
View full detailsSurfing the Cryptocurrency Wave: Decoding the Next Generation of Money
Shubhasish Das
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• Author(s): Shubhasish Das • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Accounting - FinancialWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on ...
View full detailsStrategic Brilliance: From Concept to Reality
Chetan Walia
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• Author(s): Chetan Walia • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralWas it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Ne...
View full detailsStrategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Sharad Sarin
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• Author(s): Sharad Sarin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Marketing - GeneralHow do you teach grammar, punctuation and spelling in primary schools in a way that sparks childre...
View full detailsRural Marketing: Challenges and Opportunities
Punam Gupta, Dinesh Kumar
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• Author(s): Punam Gupta | Dinesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book With 700 million prospective consumers including about 40 per cent of ...
View full detailsOrganizational Behavior
Afsaneh Nahavandi, Janet V. Denhardt, Maria P. Aristigueta
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• Author(s): Afsaneh Nahavandi | Janet V. Denhardt | Maria P. Aristigueta • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management This new textbook discusses all the major topics of organizational behavior emp...
View full detailsMentoring 2.0: A Practitioner’s Guide to Changing Lives
Sunil Unny Guptan
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• Author(s): Sunil Unny Guptan • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralMentors are magical people. They can potentially transform ordinary folks into amazing icons...
View full detailsInternational Human Resource Management
Srinivas R. Kandula
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• Author(s): Srinivas R. Kandula • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Human Resources & Personnel ManagementAbout the Book International Human Resource Management aims to help s...
View full detailsInternational Business: Theory and Practice
Amit Menipaz, Ehud Menipaz
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• Author(s): Amit Menipaz | Ehud Menipaz • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementWhat are the fundamental challenges and emerging trends of international business today? International Busi...
View full detailsHuman Resource Information Systems: Basics Applications and Future Directions
Michael J. Kavanagh, Mohan Thite, Richard Johnson
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• Author(s): Michael J. Kavanagh | Mohan Thite | Richard Johnson • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementHuman Resource Information Systems was the first textbook to provide a thorough int...
View full detailsHow to Rule the Internet and Make Money on Every Click
Seema Gupta
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• Author(s): Seema Gupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralWondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of...
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