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Business Management

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Business Ethics: Methods, Theories, and Application

Christian U. Becker

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Current price ₹3,735
Original price ₹5,335
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₹3,735
Current price ₹3,735

• Author(s): Christian U. Becker • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business EthicsBusiness Ethics: Theories, Methods, and Applications provides a new systematic approach to no...

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Management Decision-Making, Big Data and Analytics

Simone Gressel, David J. Pauleen, Nazim Taskin

Paperback

Current price ₹680
Original price ₹799
Original price ₹799
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₹680
Current price ₹680

• Author(s): Simone Gressel | David J. Pauleen | Nazim Taskin • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Management - GeneralThis engaging textbook approaches data analytics from a manage...

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Business, Ethics and Society: Key Concepts, Current Debates and Contemporary Innovations

John G. Cullen

Paperback

Current price ₹553
Original price ₹650
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• Author(s): John G. Cullen • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementA comprehensive textbook that gives a clear and engaging overview of business ethics and the role of business in society. This...

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Integrated Advertising Promotion and Marketing: Communicating in a Digital World

Anubhav Mishra, Tata Sai Vijay

Hardcover

Current price ₹1,117
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Original price ₹1,595
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₹1,117
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• Author(s): Anubhav Mishra | Tata Sai Vijay • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book introduces the concepts, perspectives, and importance of integrated marketing communicatio...

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Strategic Human Resource Management An International Perspective

Gary Rees, Paul Smith

Paperback

Current price ₹761
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₹761
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• Author(s): Gary Rees | Paul Smith • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementProvides tools for building up the student’s confidence in various complex terminologies and models. The value a...

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Strategic Corporate Social Responsibility: Sustainable Value Creation

David Chandler

Paperback

Current price ₹846
Original price ₹995
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₹846
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• Author(s): David Chandler • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA comprehensive manual for CSR in the international context but with globally applicable principles. Since enterprises h...

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Organization Design: Creating Strategic & Agile Organizations

Donald L. Anderson

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Current price ₹680
Original price ₹799
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₹680
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• Author(s): Donald L. Anderson • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis book discusses the fundamental theoretical roots of organization design while bringing in fresh cutting-edge th...

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Marketing: An Introduction

Rosalind Masterson, Nichola Phillips, David Pickton

Paperback

Current price ₹846
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₹846
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• Author(s): Rosalind Masterson | Nichola Phillips | David Pickton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA comprehensive and foundational text introducing the essential concepts of Marke...

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International Marketing

Daniel W. Baack, Barbara Czarnecka, Donald Baack

Paperback

Current price ₹846
Original price ₹995
Original price ₹995
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₹846
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• Author(s): Daniel W. Baack | Barbara Czarnecka | Donald Baack • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementInternational Marketing discusses the core concepts of marketing in-depth in a globa...

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Handbook of Relationship Marketing

Jagdish N. Sheth, Atul Parvatiyar

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Current price ₹1,356
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₹1,356
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• Author(s): Jagdish N. Sheth | Atul Parvatiyar • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementAs businesses increasingly stress the importance of cooperation and collaboration with suppliers and...

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Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage

John T. Mentzer

Paperback

Current price ₹846
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₹846
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• Author(s): John T. Mentzer • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementFundamentals of Supply Chain Management has been designed as a comprehensive text for any course dealing with strategy ...

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Applied Human Resource Management: Strategic Issues and Experiential Exercises

Kenneth M. York

Paperback

Current price ₹761
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₹761
Current price ₹761

• Author(s): Kenneth M. York • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementApplied Human Resource Management Strategic Issues andExperiential Exercises gives business students indepth, hands one...

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100 Methods for Total Quality Management

Gopal K. Kanji, Mike Asher

Paperback

Current price ₹761
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Original price ₹895
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₹761
Current price ₹761

• Author(s): Gopal K. Kanji | Mike Asher • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis book is a succinct and very accessible reference to the 100 most frequently adopted methods for implem...

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Service Management and Marketing Principles: Competing in the Service Economy

Jay Kandampully, David J. Solnet

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
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₹697
Current price ₹697

• Author(s): Jay Kandampully | David J. Solnet • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores the service economy and challenges that all organizations face as goods and ser...

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Promotional Practices and Perspectives from Emerging Markets: Advances in Emerging Markets and Business Operations

Sudhir Rana, Avinash K Shrivastava, Sachin Kumar Raut

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
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₹907
Current price ₹907

• Author(s): Sudhir Rana | Avinash K Shrivastava | Sachin Kumar Raut • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management

Principles and Practices of Management and Organizational Behavior

Chandrani Singh, Aditi Khatri

Paperback

Current price ₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹1,495
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₹1,047
Current price ₹1,047

• Author(s): Chandrani Singh | Aditi Khatri • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book offers perspectives, insights, techniques, and approaches for efficient and contemporary ma...

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Perspectives in Marketing Innovation and Stategy

Philip Kotler, Subhadip Roy, Satyajit Chakrabarti

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
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₹907
Current price ₹907

• Author(s): Philip Kotler | Subhadip Roy | Satyajit Chakrabarti • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book provides guidelines for the pragmatic integration of new marketing too...

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Perspectives in Human Resources

Satyajit Chakrabarti, Ashutosh Muduli, Saikat Chakrabarti

Paperback

Current price ₹697
Original price ₹995
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₹697
Current price ₹697

• Author(s): Satyajit Chakrabarti | Ashutosh Muduli | Saikat Chakrabarti • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book takes a practical approach to human resource management (HRM),...

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Mapping Innovation in India's Creative Industries: Policy, Context and Opportunities

Rohit K Dasgupta, Jennie Jordan, Graham Hitchen

Hardcover

Current price ₹907
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Original price ₹1,295
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₹907
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• Author(s): Rohit K Dasgupta | Jennie Jordan | Graham Hitchen • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThe first in-depth study of the Indian creative industries, this book provides a c...

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Leadership Communication Skills for Intercultural Management

Apoorva Bharadwaj

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
Original price ₹995
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₹697
Current price ₹697

• Author(s): Apoorva Bharadwaj • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementIntercultural business communication has assumed enormous significance in recent times for corporate leaders for t...

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Geo-economic Perspectives in the Global Environment

Faisal Ahmed, Arbuda Sharma

Hardcover

Current price ₹907
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₹907
Current price ₹907

• Author(s): Faisal Ahmed | Arbuda Sharma • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Earth-Science/EnvironmentThe Covid-19 pandemic brought about significant changes in the world order. It not only reshaped ...

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Effective Leadership and Organization's Market Success

Ila Sharma, Rahul Dhiman, Vimal Srivastava

Hardcover

Current price ₹907
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Original price ₹1,295
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₹907
Current price ₹907

• Author(s): Ila Sharma | Rahul Dhiman | Vimal Srivastava • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementEffective leadership and organizational performance are concepts that continue to recei...

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Decent Work-Life in Business: Essential Tool for Sustainable Development

Soumi Majumder, Debasish Biswas

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
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₹907
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• Author(s): Soumi Majumder | Debasish Biswas • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementDecent Work-Life in Business: Essential Tool for Sustainable Development presents a detailed discus...

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Business Statistics Using Excel A Complete Course in Data Analytics

R. Panneerselvam

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
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₹697
Current price ₹697

• Author(s): R. Panneerselvam • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book gives readers a hands-on understanding of Excel-assisted statistical techniques to take effective busines...

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Building Resilience in Global Business During Crisis: Perspectives from Emerging Markets

Suraksha Gupta, Ashish Gupta, Jitender Kumar

Hardcover

Current price ₹907
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₹907
Current price ₹907

• Author(s): Suraksha Gupta | Ashish Gupta | Jitender Kumar • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementA series of calamities has, in recent years, had an impact on business performance. T...

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Systemic Risk and Macroprudential Regulation: Global Financial Crisis and Thereafter

Rabi N. Mishra

Hardcover

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Original price ₹1,695
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₹1,187
Current price ₹1,187

• Author(s): Rabi N. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Global Financial Crisis (2007–2008) is undoubtedly the most severe financial crisis the world witnessed since the Great Depression o...

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Role of Boards: Building Sustainable Competitive Edge

Pritam Singh, Asha Bhandarker, Subir Verma

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
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₹907
Current price ₹907

• Author(s): Pritam Singh | Asha Bhandarker | Subir Verma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAre Indian firms living up to their potential? Why is it that Indian boards are not steering Indian organ...

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Power, Sexuality & Gender Dynamics at Work

Roop Sen, Uma Chatterjee

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₹447
Original price ₹595
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₹447
Current price ₹447

• Author(s): Roop Sen | Uma Chatterjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book explores the friction between people with different gender and sexual identities in organizations. While organizatio...

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Innovation Management: Strategies Concepts and Tools for Growth and Profit

Shlomo Maital, D.V.R. Seshadri

Hardcover

Current price ₹1,327
Original price ₹1,895
Original price ₹1,895
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₹1,327
Current price ₹1,327

• Author(s): Shlomo Maital | D.V.R. Seshadri • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSuccessful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation proces...

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HRD OD and Institution Building: Essays in Memory of Udai Pareek

T. V. Rao, Anil K. Khandelwal

Hardcover

Current price ₹1,047
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Original price ₹1,495
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₹1,047
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• Author(s): T. V. Rao | Anil K. Khandelwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDr Udai Pareek, one of India’s most influential social scientists of yesteryears, has changed the thought process of man...

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Entrepreneurial Policies and Strategies: The Innovator's Choice

Mathew J. Manimala

Hardcover

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Original price ₹1,495
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₹1,047
Current price ₹1,047

• Author(s): Mathew J. Manimala • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhile there is a considerable body of literature on both entrepreneurship and achievement motivation, there are still many unanswere...

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Customer Value Investment: Formula for Sustained Business Success

Gautam Mahajan

Hardcover

Current price ₹487
Original price ₹695
Original price ₹695
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₹487
Current price ₹487

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what ...

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Business, Society and Global Governance A Skills Approach

Anna Ya Ni, Montgomery Van Wart

Paperback

Current price ₹3,462
Original price ₹4,945
Original price ₹4,945
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₹3,462
Current price ₹3,462

• Author(s): Anna Ya Ni | Montgomery Van Wart • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Government & BusinessBusiness, Society and Global Governance is a thoroughly revised and up...

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AI for Finance

Tsang, Edward P. K.

Paperback

Current price ₹2,551
Original price ₹3,643
Original price ₹3,643
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₹2,551
Current price ₹2,551

• Author(s): Tsang | Edward P. K. • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Data Science - Neural NetworksMoving well beyond simply speeding up computation, this book tackles AI for F...

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Practical Business Negotiation

William W. Baber, Chavi C-Y Fletcher-Chen

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
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₹697
Current price ₹697

• Author(s): William W. Baber | Chavi C-Y Fletcher-Chen • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementKnown for its accessible approach and concrete real-life examples, the second edition of Pract...

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Human Resource Development: Theory and Practice

Kenneth Mølbjerg Jørgensen, David McGuire

Paperback

Current price ₹638
Original price ₹750
Original price ₹750
Original price ₹750
(-15%)
₹638
Current price ₹638

• Author(s): Kenneth Mølbjerg Jørgensen | David McGuire • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThe field of Human Resource Development has emerged as one of the most dynamic and multiface...

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Essentials of Strategic Management

Martyn R. Pitt, Dimitrios Koufopoulos

Paperback

Current price ₹761
Original price ₹895
Original price ₹895
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₹761
Current price ₹761

• Author(s): Martyn R. Pitt | Dimitrios Koufopoulos • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementAbout the Book: Essentials of Strategic Management This exciting new textbook is built on the be...

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Perspectives in Sustainable Management Practices

Rishi Raj Chakrabarti, Satyajit Gangopadhyay, Soumik Lahiri, Isita Sur, Soma Chattopadhyay, Subrata Sharma

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
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₹907
Current price ₹907

• Author(s): Soma Sur | Subrata Chattopadhyay and Rishi Raj Sharma • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementEmbracing sustainable management practices is important for businesses and com...

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Winning Strategies for Business

Rajat Kanti Baisya

Paperback

₹447
Original price ₹595
Original price ₹595
Original price ₹595
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₹447
Current price ₹447

• Author(s): Rajat Kanti Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWinning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that ma...

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Management for UGC-NET SLET: and other Competitive Examinations-For Essay Type Analytical Evaluative Definitional

Atlantic Research Division

Hardcover

Current price ₹977
Original price ₹1,395
Original price ₹1,395
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₹977
Current price ₹977

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers ...

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Understanding Organizational Change

Jean Helms-mills, Kelly Dye, Albert J. Mills

Paperback

Current price ₹5,648
Original price ₹8,068
Original price ₹8,068
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₹5,648
Current price ₹5,648

• Author(s): Jean Helms-mills | Kelly Dye | Albert J. Mills • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Organizational BehaviorThis exciting new text fills the gap in the management lit...

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The Strategy Reader

Susan Segal-Horn

Paperback

Current price ₹4,032
Original price ₹5,759
Original price ₹5,759
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₹4,032
Current price ₹4,032

• Author(s): Susan Segal-Horn • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Strategic PlanningThe second edition of this successful Strategy Reader retains many of the classic readings from the previous...

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The Routledge Dictionary Of Business Management

David A. Statt

Paperback

Current price ₹3,553
Original price ₹5,075
Original price ₹5,075
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₹3,553
Current price ₹3,553

• Author(s): David A. Statt • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Reference - GeneralA fully comprehensive resource for those wanting to know about the world of business managemen...

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The Routledge Companion To Digital Consumption

Russell W. Belk

Hardcover

Current price ₹18,221
Original price ₹26,030
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₹18,221
Current price ₹18,221

• Author(s): Russell W. Belk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementThe first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and th...

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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale

Jeff Thull

Hardcover

Current price ₹1,682
Original price ₹2,402
Original price ₹2,402
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₹1,682
Current price ₹1,682

• Author(s): Jeff Thull • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementA snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict result...

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The Practical Guide To Corporate Social Responsibility: Do the Right Thing

Stephen Asbury, Richard Ball

Paperback

Current price ₹5,102
Original price ₹7,288
Original price ₹7,288
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₹5,102
Current price ₹5,102

• Author(s): Stephen Asbury | Richard Ball • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Development - Sustainable DevelopmentCorporate social responsibility has gained substantial tracti...

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The Power Of The Pitch: Transform Yourself into a Persuasive Presenter and Win More Business

Gary Hankins

Paperback

Current price ₹1,544
Original price ₹2,205
Original price ₹2,205
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₹1,544
Current price ₹1,544

• Author(s): Gary Hankins • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementFrom informal luncheons to formal meetings before selection committees, more than one million business presentations are given in...

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The Handbook Of Technology Management (MULTI VOL SETS 3 Vols.)

Hossein Bidgoli

Hardcover

Current price ₹45,382
Original price ₹90,763
Original price ₹90,763
Original price ₹90,763
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₹45,382
Current price ₹45,382

• Author(s): Hossein Bidgoli • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business ManagementThe discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduc...

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The Handbook Of Communication And Corporate Reputation

Craig E. Carroll

Hardcover

Current price ₹13,512
Original price ₹19,302
Original price ₹19,302
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₹13,512
Current price ₹13,512

• Author(s): Craig E. Carroll • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Media StudiesWith the latest insights from the world of communication studies into the nature of corporate reputation, this ne...

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The Global Emerging Market: Strategic Management and Economics

Vladimir Kvint

Paperback

Current price ₹4,009
Original price ₹5,726
Original price ₹5,726
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(-30%)
₹4,009
Current price ₹4,009

• Author(s): Vladimir Kvint • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementDespite the growing importance of the global emerging market (GEM) for the world's business, economies, and politics, it ha...

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The Energy Disruption Triangle: Three Sectors That Will Change How We Generate Use And Store Energy

Fessler

Hardcover

Current price ₹2,690
Original price ₹3,842
Original price ₹3,842
Original price ₹3,842
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₹2,690
Current price ₹2,690

• Author(s): Fessler • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - Commodities - EnergyA real-world guide for adapting to the new energy era The Energy Disruption Triangle is ...

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The Dynamics Of Managing Diversity: A critical approach

Gill Kirton, Anne-marie Greene

Paperback

Current price ₹4,828
Original price ₹6,897
Original price ₹6,897
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₹4,828
Current price ₹4,828

• Author(s): Gill Kirton | Anne-marie Greene • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementThe Dynamics of Managing Diversity was one of the firs...

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The Changing Face Of People Management In India

Pawan S. Budhwar, Jyotsna Bhatnagar

Paperback

Current price ₹5,102
Original price ₹7,288
Original price ₹7,288
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₹5,102
Current price ₹5,102

• Author(s): Pawan S. Budhwar | Jyotsna Bhatnagar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementIndia has been identified as one of the biggest e...

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The Business Ethics Twin-Track: Combining controls and culture to minimise reputational risk

Steve Giles

Hardcover

Current price ₹4,435
Original price ₹6,335
Original price ₹6,335
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₹4,435
Current price ₹4,435

• Author(s): Steve Giles • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Business EthicsInstitute a proactive reputational management framework that matches individual behaviour to organizational values ...

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Sustainable Fashion Management: Mastering Fashion Management

Claudia E. Henninger, Kirsi Niinimäki, Marta Blazquez

Paperback

Current price ₹5,010
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Original price ₹7,157
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• Author(s): Claudia E. Henninger | Kirsi Niinimäki | Marta Blazquez • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - Fashion & Textile IndustryThis book provides a holistic...

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Sustainability Accounting And Accountability

Jeffrey Unerman, Jan Bebbington, Brendan O'Dwyer

Paperback

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• Author(s): Jeffrey Unerman | Jan Bebbington | Brendan O'Dwyer • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - GeneralThe management and balancing of social, environmental and...

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Superior Customer Value: Finding and Keeping Customers in the Now Economy

Art Weinstein

Paperback

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• Author(s): Art Weinstein • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Customer RelationsSuperior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a ...

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Strategy For The Global Market: Theory and Practical Applications

Vladimir Kvint

Paperback

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• Author(s): Vladimir Kvint • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Strategic PlanningIn the twenty-first century, the global community constantly strives to bring structure and ord...

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Strategy Builder: How to create and communicate more effective strategies

Stephen Cummings, Duncan Angwin

Hardcover

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• Author(s): Stephen Cummings | Duncan Angwin • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Strategic PlanningA visual and interactive guide to building and communicating strategies that actually work YOUR ...

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Strategic Marketing: An Introduction

Tony Proctor

Paperback

Current price ₹6,013
Original price ₹8,589
Original price ₹8,589
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• Author(s): Tony Proctor • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - General Fully updated and revised to include the latest case studies and examples from a broad range of...

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