Business Management

• Author(s): M. Dash | Neena Dash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyManagement is the primary force within any organization which coordinates the activities of various systems in relation to ...

• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementVery few of us understand money in its totality and true essence. The book presents a wholesome perspective about money and how to handl...

• Author(s): Sushil Kumar Srivastava • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyCareer counseling, planning and guiding is a very important and contemporary topic. Many books, articles and studies dea...

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been written primarily for students of Insurance and covers life, fire, and marine insurances as well as Employee...

• Author(s): B. NandhaKumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStock market or equity market is the aggregation of buyers and sellers of stocks, which may include securities listed on a stock exchang...

• Author(s): Devyani M. Lal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Architecture & Interior DesignsWhat do some of the world’s leading brands within design, technology and business industries have in common? They adapt...

• Author(s): Geetima Das Krishna | Biswajit Nag • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Indian Bond Market: Structure, Conduct an...

• Author(s): Kaushal Kumar Agrawal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book Insight into Income Tax: Based on Memory Retention Techniques, like its earlier editions, has been designed for ...

• Author(s): P.C. Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsP.C. Jain, B.A. Hons., J.D., M.A., Ph.D. from Punjab, Delhi and Kurukshetra Universities respectively has been Professor and Head of the Department of ...

• Author(s): S.K. Tarafder • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManagers are the inviolable and solid pillars of organisations on which depends the prosperity of the establishment they work for. With t...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDigital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling...

• Publisher: Atlantic • Publisher Imprint: Storydea • Subject: Business Management“What if the future of leadership lies not in choosing between technology and emotion—but in integrating both?” Bytes and Breaths: The Vitasphere Quest is a mode...

• Author(s): Nancy Stanford Blair | Mark L. Gesner • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own pat...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWays and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and b...

• Author(s): Pushpinder Singh Gill | Paramjeet Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Principles of Management is an attempt to present a clear and logical view of concepts, theories, and p...

• Author(s): Vishwanath S. R. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven ...

• Author(s): Udai Lal Paliwal | Sandip Shah | Vineeta Arora • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementGIFT IFSC: A Comprehensive Guide is the first book on India’s maiden International Financial Services Ce...

• Author(s): P.G. Itnal | T.P. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-da...

• Author(s): Sraban Mukherjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOrganizations throughout the world invest heavily in their employees to enhance their capabilities, manage their growth and build comp...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementUnlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the inval...

• Author(s): Rajat K. Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a c...

• Author(s): Shubhasish Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the...

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home? No matter what...

• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A...

• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...

• Author(s): CA. S.K. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter...

• Author(s): Ali J. Ahmad | Punita Bhatt | Iain Acton • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing eco...

• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and ot...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementApproach of the Book Many books, including textbooks, are available on sales management. Textbooks are primarily meant for MBA and PGDM students...

• Author(s): I. Narsis|R. Vani • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management The aim of this book is to present the theory and practice of strategic management in a concise form, with particular emphasis on effective a...

• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA project is an endeavour to achieve some specific objectives, consists of a set of inter-related activities, technically conceived, involv...

• Author(s): N.s. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is the thoroughly revised and enlarged version of the book entitled Management Principles, Practices and Techniques. The book has been ...

• Author(s): P.C. Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThough basically theoretical, the book has throughout Indian background. An effort has been made to bring the definition of public finance to date. The...

• Author(s): Sonu Trivedi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Organisations have affected all of us in our daily lives, no matter we realize it or not. Hence, every enlightened citizen o...

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Kuldeep Singh | Ramesh Soundararajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPredict which high performers are at risk of leaving 6 months before they walk out the door? Merge external data w...

• Author(s): Sharad Sarin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStrategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. “Glob...

• Author(s): Michael W. Covel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - Analysis & Trading StrategiesWant to take the financial journey to a new investing philosophy t...

• Author(s): Sant Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCourses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of...

• Author(s): Bhavna Dalal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Reg...

• Author(s): Alan E. Branch • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business Management

• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCost accounting is the process of tracking, recording and analyzing costs associated with the products or activities of an organization. The ...

• Author(s): S.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementRetailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

• Author(s): Madhu Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal textbook for the students of B.Com. (Hons.), M.Com., MBA, Company Secretary, C.A. and LL.B. students. The bo...

• Author(s): Martin Kihn • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industries - Computers & Information TechnologyAgentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry tells ...

• Author(s): Vyuptakesh Sharan • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Finance - General

• Author(s): Balwant Singh Mehta • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores how digital technology is reshaping the world of work in India, influencing skill demands, la...

• Author(s): Prashant Chaudhary • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book offers a comprehensive guide to mastering essential selling and negotiation skills, giving a competitiv...

• Author(s): Yashwant Sinha | Vinay K. Srivastava • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndirect taxes, first introduced in India in 1944, were used in the form of excise duty on Indian products as a protective m...

• Author(s): Anil K. Khandelwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA must-read for all those concerned with the transformation of Indian banking Despite significant turnaround achieved by Public Sect...

• Author(s): Kalpana Kannabiran • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Violence in SocietyAbout the Book Violence is embedded in our everyday. We encounter not only its overt, raw, and brutal...

• Author(s): Whitney Johnson • Publisher: Penguin • Publisher Imprint: Penguin • Subject: Business Management • BISAC: Personal SuccessAbout the Book High-growth organizations need high-growth individualsStartups, growth-stage companies, and priv...

• Author(s): Greenwald, Bruce C. N. • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralLet some of the best investors in the world teach you how to be on the right side of t...

• Author(s): Ashita Aggarwal | Suraj Commuri • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis volume examines the importance of strategic brand imaging and brand management. It covers the f...

• Author(s): Ramesh Soundararajan | Somnath Baishya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEMPLOYEE EXPERIENCE HYBRID WORKPLACE PREDICTIVE ANALYTICS Founders and CXOs realise that talent is the re...

• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book provides necessary insights into various nuances of grant writing as well as management of R&D programs, based on author’s ...

• Author(s): Nirmal Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPrinciples of Management offers an intricate exploration of effective management, organization and leadership. This comprehensive work cov...

• Author(s): Arvind Pande | Sanjay Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCan the greatest business challenges become the harbinger of the biggest corporate transformations? Can leadership be the k...