Business Management

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian adve...

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccin...

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students t...

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its po...

This book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the premier business and management schools in Indi...

This book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be guided by the given factor endo...

The Covid-19 pandemic brought about significant changes in the world order. It not only reshaped the global geopolitical architecture but also crea...

Effective leadership and organizational performance are concepts that continue to receive widespread attention in the business world. This book exp...

Decent Work-Life in Business: Essential Tool for Sustainable Development presents a detailed discussion of the concept of decent work-life and its ...

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times o...

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, ...

This book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own path towards transformational leaders...

Unlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the invaluab...

Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The...

The Global Financial Crisis (2007–2008) is undoubtedly the most severe financial crisis the world witnessed since the Great Depression of 1929. The...

KEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter commences w...

Management is the primary force within any organization which coordinates the activities of various systems in relation to its objectives. A school...

Are Indian firms living up to their potential? Why is it that Indian boards are not steering Indian organizations in the right direction? This bo...

The book provides necessary insights into various nuances of grant writing as well as management of R&D programs, based on author’s observation...

Principles of Management offers an intricate exploration of effective management, organization and leadership. This comprehensive work covers funda...

The book explores the friction between people with different gender and sexual identities in organizations. While organizations genuinely want to p...

Can the greatest business challenges become the harbinger of the biggest corporate transformations? Can leadership be the key influencer when compa...

International Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business communicati...

The book has been written primarily for students of Insurance and covers life, fire, and marine insurances as well as Employees State Insurance, mo...

Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to cu...

Dr Udai Pareek, one of India’s most influential social scientists of yesteryears, has changed the thought process of many organizations and individ...

Courses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of indire...

GIFT IFSC: A Comprehensive Guide is the first book on India’s maiden International Financial Services Centre offering a detailed overview of the IF...

An engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing economies. The predominant understanding...

While there is a considerable body of literature on both entrepreneurship and achievement motivation, there are still many unanswered questions con...

Digital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling in the ...

The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one c...

Corporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approaches to hone interpersonal dynamics from m...

Office politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Regardless o...

‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have changed and perished. Managi...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and r...

Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioe...

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need to ...

Talent management refers to the process of integrating new workers, developing and retaining current workers and attracting highly skilled personne...

Many books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essentia...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible ess...

The present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and other postgradua...

There have been innovative developments in financial environment, financial markets, financial institutions, financial services and financial techn...

Very few of us understand money in its totality and true essence. The book presents a wholesome perspective about money and how to handle it with d...

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fun...

A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for t...

The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new...