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Strategic Pharmaceutical Marketing Management in Growth Markets
Mithun Nandy
Hardcover
• Author(s): Mithun Nandy • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementIndia is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the glob...
View full detailsBrands and Branding: Strategy to Build and Nurture Books
Ashita Aggarwal, Suraj Commuri
Hardcover
• Author(s): Ashita Aggarwal | Suraj Commuri • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis volume examines the importance of strategic brand imaging and brand management. It covers the f...
View full detailsThriving on Talent: Elevate Your HR Strategy
Ramesh Soundararajan, Somnath Baishya
Hardcover
• Author(s): Ramesh Soundararajan | Somnath Baishya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEMPLOYEE EXPERIENCE HYBRID WORKPLACE PREDICTIVE ANALYTICS Founders and CXOs realise that talent is the re...
View full detailsPrinciples of Management
Nirmal Kumar
Hardcover
• Author(s): Nirmal Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPrinciples of Management offers an intricate exploration of effective management, organization and leadership. This comprehensive work cov...
View full detailsMaking The Elephant Dance: TheTurnaround Story of SAIL
Arvind Pande, Sanjay Kumar
Hardcover
• Author(s): Arvind Pande | Sanjay Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCan the greatest business challenges become the harbinger of the biggest corporate transformations? Can leadership be the k...
View full detailsChange Management: Concepts, Techniques, Strategies & Execution
Moid Siddiqui, R.H. Khwaja
Hardcover
• Author(s): Moid Siddiqui | R.H. Khwaja • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have chan...
View full detailsWhen Time Management Fails: How Efficient Managers Create More Value with Less Work
Hunkar Ozyasar
Hardcover
• Author(s): Hunkar Ozyasar • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Business ManagementWhen Time Management Fails is based on more than 300 interviews with exceptionally efficient managers. By using examples from typical off...
View full detailsVyavsayik Sangathan Avam Prabandh
R.C. Bhatia
Hardcover
• Author(s): R.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementदिल्ली विश्वविद्यालय ने बी.कॉम. में एक नया पाठ्यक्रम लागू किया है जो कि पहले बी.कॉम. (पास) पाठ्यक्रम के नाम से था। नये पाठ्यक्रम में प्रथम ...
View full detailsThe Basics Of Managing Finance In Educational Institutions
Sutapa Bose, Jayabrata Bose
Hardcover
• Author(s): Sutapa Bose | Jayabrata Bose • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAspects of financial management that are relevant to educational institutions comprise the content of the book, which has ...
View full detailsRural Marketing in India: Texts and Cases
Dr. Debarun Chakraborty, Soumya Kanti Dhara, Adrinil Santra
Hardcover
• Author(s): Dr. Debarun Chakraborty | Soumya Kanti Dhara | Adrinil Santra • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management The book Rural Marketing in India: Texts and Cases has been written for the graduate and postg...
View full detailsPersonnel Management: Theory and Practice (Vol. 3)
Arun Kumar, Rachana Sharma
Hardcover
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...
View full detailsHuman Resource Management
Priyanka Goel
Hardcover
<p>• Author(s): Priyanka Goel<br> • Publisher: Atlantic<br> • Publisher Imprint: Atlantic<br> • Business Management</p> <p>Human Resource Management is the process of managing people in organizations in a struct...
View full detailsHuman Resource Development: HRD-IR Interface Approach
Sanjeev Kumar Singh
Hardcover
• Author(s): Sanjeev Kumar Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe pioneering research work contained in this book seeks to combine the emerging patterns of HRD. The endeavoured and enriched par...
View full detailsFundamentals Of Effective Communication
M.P. Sinha, Shravan Kumar, Harleen Kaur
Hardcover
• Author(s): M.P. Sinha | Shravan Kumar | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCommunication refers to the activity of conveying information through the exchange of thoughts, messages, or ...
View full detailsFundamentals Of Cost Accounting: Theory, Problems and Solutions
I. Narsis
Hardcover
• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe knowledge and understanding of cost accounting is an integral part of learning the overall nature of accounting and is one of the varied ...
View full detailsFinancial Crises: Lessons from Experiences
Bhubanesh Pant
Hardcover
• Author(s): Bhubanesh Pant • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementFinancial crises are global phenomena. They seem to take place every now and then. However, countries can take advantage of their histor...
View full detailsEffective Communication In Human Resource Development
Vanita
Hardcover
• Author(s): Vanita • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDale Carnegie was probably the first popular figure to link communication skills with managerial success. Few employees work according to their ...
View full detailsDictionary Of Investment Management
K.C.S. Ranganayakulu
Hardcover
• Author(s): K.C.S. Ranganayakulu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIndian capital market, with well over 22 stock exchanges, 10,000 listed companies, 20 million investors transacting securities wor...
View full detailsCorporate Accounting
Naseem Ahmed
Hardcover
• Author(s): Naseem Ahmed • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is an attempt to unfold the complexities of the subject matter in a simple and lucid manner to provide conceptual clarity...
View full detailsBasic Statistics for Economics, Business, and Finance
E.K. Ummer
Hardcover
• Author(s): E.K. Ummer • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementLearning statistics for many students is like taking some bitter-tasting medicine. Though the medicine is necessary to cure the illness, but...
View full detailsAdvanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy (Vol. 1)
Perminder Khanna
Hardcover
• Author(s): Perminder Khanna • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Advanced Study in Money & Banking : Theory & Policy Relevance in the Indian Economy is a complete treatise on banking...
View full detailsAdvanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy (MULTI VOL SET-2 Vols.)
Perminder Khanna
Hardcover
• Author(s): Perminder Khanna • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Advanced Study in Money & Banking : Theory & Policy Relevance in the Indian Economy is a complete treatise on banking...
View full detailsHow to Make a Few More Billion Dollars
Brad Jacobs
Hardcover
• Author(s): Brad Jacobs • Publisher: Greenleaf Book Group Press • Publisher Imprint: Greenleaf Book Group Press • Subject: Business Management, • BISAC: Personal Finance - GeneralAre you ready to sharpen the skills that fuel extraordinary succe...
View full detailsStrategic Communication for Impactful Partnership
Manisha Pathak-Shelat
Hardcover
• Author(s): Manisha Pathak-Shelat • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management
Leadership Unblocked: Break Through the Beliefs That Limit Your Potential
Muriel M. Wilkins
Hardcover
• Author(s): Muriel M. Wilkins • Publisher: Harvard Business Review Press • Publisher Imprint: Harvard Business Review Press • Subject: Business Management, • BISAC: LeadershipYour mindset may be the only thing standing between you and your pote...
View full detailsArt Of Thinking Clearly: Better Thinking, Better Decisions
Gary A. Remer
Hardcover
• Author(s): Gary A. Remer • Publisher: Hachette • Publisher Imprint: Hodder&St • BISAC: Self HelpAlready a huge bestseller in Europe, this is essential reading for anyone with important decisions to make, in the vein of THINKING, FAST AND SL...
View full detailsHuman Resource Management: Innovations and Best Practices
Mathew J Manimala, Barnabas Nattuvathuckal
Hardcover
• Author(s): Mathew J Manimala,Barnabas Nattuvathuckal • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Human Resource Management: Inno...
View full detailsBusiness Analytics Value Chain: Text and Cases
Tanushri Banerjee
Hardcover
• Author(s): Tanushri Banerjee • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book is a comprehensive, step-by-step learning guide towards understanding an entire value chain of Business ...
View full detailsThe Simple Path to Wealth
D. A. Carson
Hardcover
• Author(s): D. A. Carson • Publisher: Jl Collins LLC • Publisher Imprint: Jl Collins LLC • Subject: Business Management • BISAC: Business And Economics"In the dark, bewildering, trap-infested jungle of misinformation and opaque riddles that is t...
View full detailsFinTech 5.0: The Journey from Cryptocurrency to Neobanking
Jayanta Chakraborti
Hardcover
• Author(s): Jayanta Chakraborti • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book offers comprehensive knowledge on, and the applications of, the rapidly evolving financial technology ...
View full detailsIndia'S Foreign Policy A Reader (Critical Issues in Indian Politics)
Kanti P. Bajpai And Harsh V. Pant/Harsh V. Pant
Hardcover
• Author(s): Kanti P. Bajpai And Harsh V. Pant/Harsh V. Pant • Publisher: Oxford UP • Publisher Imprint: Oxford UP • BISAC: International Relations - Diplomacy In this timely volume, two leading experts on India’s foreign policy bring together es...
View full detailsSocial Exclusion And Adverse Inclusion Development And Deprivation Of Adivasis In India
Nathan Dev And Virginius Xaxa/Virginius Xaxa
Hardcover
• Author(s): Nathan Dev And Virginius Xaxa/Virginius Xaxa • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Development - GeneralDevelopment is seldom a linear, all-inclusive process. In order to unders...
View full detailsInside the Black Box: A Simple Guide to Quantitative and High-Frequency Trading
Narang, Rishi K.
Hardcover
• Author(s): Narang | Rishi K. • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - Analysis & Trading StrategiesMaster the basics and intricacies of quant and high-frequency tra...
View full detailsCost Accounting - A Managerial Emphasis: A Managerial Emphasis
Charles T. Horngren, George Foster, Srikant Datar
Hardcover
• Author(s): Charles T. Horngren | George Foster | Srikant Datar • Publisher: Pearson • Publisher Imprint: Prent Hall • Subject: Business ManagementThis market leader continues the basic theme of all previous editions: different costs for differe...
View full detailsAgile Engagement: How to Drive Lasting Results by Cultivating a Flexible, Responsive, and Collaborative Culture
Santiago Jaramillo, Todd Richardson
Hardcover
• Author(s): Santiago Jaramillo | Todd Richardson • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Organizational DevelopmentFrom the Back CoverNo matter your industry, company size, geographic location, or em...
View full detailsHRD Audit: Rejuvenating HR Function for Business Excellence
T. V. Rao
Hardcover
• Author(s): T. V. Rao • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management
Organizational Structure and Design: Text and Cases
Dipak Kumar Bhattacharyya
Hardcover
• Author(s): Dipak Kumar Bhattacharyya • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management
A Modern Playbook of Digital Transformation
Amitabh Mishra, Ashish Ranjan
Hardcover
• Author(s): Amitabh Mishra | Ashish Ranjan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn order for successful business transformation to occur, there’s an inner transformation that must happen. The innumera...
View full detailsWork Study and Ergonomics
TEWARI
Hardcover
• Author(s): TEWARI • Publisher: Ane Books • Publisher Imprint: Ane Books • Subject: Business ManagementWork Study and Ergonomics [Paperback] P.C. Tewari
The Art of Making Sh!t Up: How to Work Together to: Become an Unstoppable Powerhouse
Laviolette Melley
Hardcover
• Author(s): Laviolette Melley • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: LeadershipAbout the Book Work together to up your chances of business success The Art of Making Sh!t Up combines the lessons lear...
View full detailsOrganizing Empire: Individualism, Collective Agency And India
Purnima Bose
Hardcover
• Author(s): Purnima Bose • Publisher: Zubaan • Publisher Imprint: Zubaan • Subject: Business ManagementOrganizing Empire critically examines how concepts of individualism functioned to support and resist British imperialism in India. Through rea...
View full detailsLean Evolution: Lessons from the Workplace
Nicola Bateman, Others
Hardcover
• Author(s): Nicola Bateman | Others • Publisher: Cambridge UP • Publisher Imprint: Cambridge • Subject: Business Management • BISAC: Management - GeneralAbout the Book Lean thinking is a powerful method that allows organizations to improve the p...
View full detailsImplementing Value At Risk
Philip Best
Hardcover
• Author(s): Philip Best • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management"Value at Risk" (VAR) is a modeling method used to determine how much money an organization is putting at risk through its trading activities. He...
View full detailsHedge Funds: Courtesans of Capitalism
Peter Temple
Hardcover
• Author(s): Peter Temple • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - FuturesThis title looks at the workings of hedge funds showing their successes and failures. Well known...
View full detailsHandbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
Atul Parvatiyar, Rajendra Sisodia
Hardcover
• Author(s): Atul Parvatiyar | Rajendra Sisodia • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book We are in an era of massive disruptions in markets, media, ma...
View full detailsElite: High Performance Lessons And Habits From A Former Navy Seal
Hays
Hardcover
• Author(s): Hays • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: LeadershipAbout the Book Proven tools to take your team and yourself to the next level Elite: High Performance Lessons and Habits from a Forme...
View full detailsCreating Economy: Enterprise, Intellectual Property, and the Valuation of Goods
Townley Barbara
Hardcover
• Author(s): Townley Barbara • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Industrial ManagementAbout the Book Creativity is at the vanguard of contemporary capitalism, valorised as a form of capita...
View full detailsCEO—Chess Master or Gardener?
Khandelwal Anil K.
Hardcover
• Author(s): Khandelwal Anil K. • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: GeneralAbout the Author Anil K. Khandelwal is former Chairman and Managing Director of Bank of Baroda and Dena Bank.
Buzz: Harness the Principles of Influence and Create Demand
Marian Salzman, Ira Matathia, Ann O'Reilly
Hardcover
• Author(s): Marian Salzman | Ira Matathia | Ann O'Reilly • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book How to master the power of buzz Trendspotters and bestselling author...
View full detailsStartup Owners Manual
Blank, Steven
Hardcover
• Author(s): Blank, Steven • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: EntrepreneurshipMore than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process ou...
View full detailsBloomberg By Bloomberg Revised And Updated
Bloomberg
Hardcover
• Author(s): Bloomberg • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: BusinessMichael Bloomberg rose from middle-class Medford, Massachusetts to become a pioneer of the computer age, mayor of New York, one o...
View full detailsThey Ask You Answer
Sheridan Marcus
Hardcover
• Author(s): Sheridan Marcus • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get r...
View full detailsInspired 2nd Edition: How to Create Tech Products Customers Love
Marty Cagan
Hardcover
• Author(s): Marty Cagan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Research & DevelopmentHow do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and d...
View full detailsThe Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want the Tools The
Morgan, Jacob
Hardcover
• Author(s): Morgan | Jacob • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Organizational DevelopmentResearch Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a ...
View full detailsArt Of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know
Alejandro Cremades
Hardcover
• Author(s): Alejandro Cremades • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: EntrepreneurshipStartup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fr...
View full detailsDisciplined Entrepreneurship: 24 Steps to a Successful Startup
Aulet, Bill
Hardcover
• Author(s): Aulet | Bill • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Entrepreneurship24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many be...
View full detailsAt Zero: The Final Secrets to Zero Limits- The Quest for Miracles Through Hooponopono
Joe Vitale
Hardcover
• Author(s): Joe Vitale • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: GeneralNew stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero ...
View full detailsAdvantage: Why Organizational Health Trumps Everything Else in Business
Patrick M. Lencioni
Hardcover
• Author(s): Patrick M. Lencioni • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Organizational DevelopmentThere is a competitive advantage out there, arguably more powerful than any other. Is it superio...
View full detailsSocial Sector Communication: Concepts, Strategies and Case Studies
Jaishri Jethwaney
Hardcover
• Author(s): Jaishri Jethwaney • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector....
View full detailsManaging India: The Idea of IIMs and its Changing Contexts
R Rajesh Babu, Manish Thakur
Hardcover
• Author(s): R Rajesh Babu | Manish Thakur • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the pr...
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