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Business Management

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Creating Economy: Enterprise, Intellectual Property, and the Valuation of Goods

Townley Barbara

Hardcover

Current price ₹2,217
Original price ₹3,695
Original price ₹3,695
Original price ₹3,695
(-40%)
₹2,217
Current price ₹2,217

• Author(s): Townley Barbara • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Industrial ManagementAbout the Book Creativity is at the vanguard of contemporary capitalism, valorised as a form of capita...

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Buzz: Harness the Principles of Influence and Create Demand

Marian Salzman, Ira Matathia, Ann O'Reilly

Hardcover

Current price ₹766
Original price ₹2,552
Original price ₹2,552
Original price ₹2,552
(-70%)
₹766
Current price ₹766

• Author(s): Marian Salzman | Ira Matathia | Ann O'Reilly • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book How to master the power of buzz Trendspotters and bestselling author...

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Startup Owners Manual

Blank, Steven

Hardcover

Current price ₹2,743
Original price ₹3,864
Original price ₹3,864
Original price ₹3,864
(-29%)
₹2,743
Current price ₹2,743

• Author(s): Blank, Steven • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: EntrepreneurshipMore than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process ou...

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Bloomberg By Bloomberg Revised And Updated

Bloomberg

Hardcover

Current price ₹1,943
Original price ₹2,760
Original price ₹2,760
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₹1,943
Current price ₹1,943

• Author(s): Bloomberg • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: BusinessMichael Bloomberg rose from middle-class Medford, Massachusetts to become a pioneer of the computer age, mayor of New York, one o...

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They Ask You Answer

Sheridan Marcus

Hardcover

Current price ₹1,686
Original price ₹2,300
Original price ₹2,300
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(-27%)
₹1,686
Current price ₹1,686

• Author(s): Sheridan Marcus • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get r...

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Bulletproof Problem Solving

Conn, Charles

Hardcover

Current price ₹1,982
Original price ₹2,940
Original price ₹2,940
Original price ₹2,940
(-33%)
₹1,982
Current price ₹1,982

• Author(s): Conn, Charles • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Personal SuccessComplex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the li...

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Inspired 2nd Edition: How to Create Tech Products Customers Love

Marty Cagan

Hardcover

Current price ₹1,888
Original price ₹2,944
Original price ₹2,944
Original price ₹2,944
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₹1,888
Current price ₹1,888

• Author(s): Marty Cagan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Research & DevelopmentHow do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and d...

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The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want the Tools The

Morgan, Jacob

Hardcover

Current price ₹1,659
Original price ₹2,552
Original price ₹2,552
Original price ₹2,552
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₹1,659
Current price ₹1,659

• Author(s): Morgan | Jacob • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Organizational DevelopmentResearch Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a ...

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At Zero: The Final Secrets to Zero Limits- The Quest for Miracles Through Hooponopono

Joe Vitale

Hardcover

Current price ₹1,609
Original price ₹2,300
Original price ₹2,300
Original price ₹2,300
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₹1,609
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• Author(s): Joe Vitale • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: GeneralNew stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero ...

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Advantage: Why Organizational Health Trumps Everything Else in Business

Patrick M. Lencioni

Hardcover

Current price ₹1,719
Original price ₹2,644
Original price ₹2,644
Original price ₹2,644
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₹1,719
Current price ₹1,719

• Author(s): Patrick M. Lencioni • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Organizational DevelopmentThere is a competitive advantage out there, arguably more powerful than any other. Is it superio...

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Social Sector Communication: Concepts, Strategies and Case Studies

Jaishri Jethwaney

Hardcover

Current price ₹907
Original price ₹1,295
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Original price ₹1,295
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₹907
Current price ₹907

• Author(s): Jaishri Jethwaney • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector....

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Strategic Pharmaceutical Marketing Management in Growth Markets

Mithun Nandy

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
Original price ₹1,295
(-30%)
₹907
Current price ₹907

• Author(s): Mithun Nandy • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementIndia is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the glob...

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Managing India: The Idea of IIMs and its Changing Contexts

R Rajesh Babu, Manish Thakur

Hardcover

Current price ₹1,117
Original price ₹1,595
Original price ₹1,595
Original price ₹1,595
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₹1,117
Current price ₹1,117

• Author(s): R Rajesh Babu | Manish Thakur • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the pr...

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Systematic Approach to GST

CA. S.K. Mishra

Hardcover

₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹695
(-30%)
₹1,047
Current price ₹522

• Author(s): CA. S.K. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter...

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Research Insights A Handbook on Grant Writing and Program Management

Rajiv K. Tayal

Hardcover

₹487
Original price ₹695
Original price ₹695
Original price ₹295
(-30%)
₹487
Current price ₹222

• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book provides necessary insights into various nuances of grant writing as well as management of R&D programs, based on author’s ...

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International Business Communication A Global Communicator's Handbook

Preeti Oza

Hardcover

₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹695
(-30%)
₹1,047
Current price ₹522

• Author(s): Preeti Oza • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business comm...

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Corporate Communication Unlocked: Building Business Communication Skills

Shravan Kumar, Indu Rampal, Harleen Kaur

Hardcover

Current price ₹557
Original price ₹795
Original price ₹795
Original price ₹795
(-30%)
₹557
Current price ₹557

• Author(s): Shravan Kumar | Indu Rampal | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approache...

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Change Management: Concepts, Techniques, Strategies & Execution

Moid Siddiqui, R.H. Khwaja

Hardcover

₹627
Original price ₹895
Original price ₹895
Original price ₹595
(-30%)
₹627
Current price ₹447

• Author(s): Moid Siddiqui | R.H. Khwaja • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have chan...

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Success in Marketing: Know the Mantras

A. Nag

Hardcover

₹907
Original price ₹1,295
Original price ₹1,295
Original price ₹795
(-30%)
₹907
Current price ₹597

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMany books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essen...

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Human Resource Management

Gurpreet Randhawa

Hardcover

₹837
Original price ₹1,195
Original price ₹1,195
Original price ₹495
(-30%)
₹837
Current price ₹372

• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and ot...

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Corporate Financial Management

K.R. Sharma

Hardcover

Current price ₹1,257
Original price ₹1,795
Original price ₹1,795
Original price ₹1,795
(-30%)
₹1,257
Current price ₹1,257

• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere have been innovative developments in financial environment, financial markets, financial institutions, financial services and financi...

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Strategies That Win Sales: Best Practices of the World's Leading Organizations

Mark Marone, Seleste Lunsford

Hardcover

Current price ₹1,599
Original price ₹2,283
Original price ₹2,283
Original price ₹2,283
(-30%)
₹1,599
Current price ₹1,599

• Author(s): Mark Marone | Seleste Lunsford • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementToday's complex selling environment has altered the definition of what it takes to be truly successful. Compani...

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When Time Management Fails: How Efficient Managers Create More Value with Less Work

Hunkar Ozyasar

Hardcover

₹417
Original price ₹595
Original price ₹595
Original price ₹250
(-30%)
₹417
Current price ₹188

• Author(s): Hunkar Ozyasar • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Business ManagementWhen Time Management Fails is based on more than 300 interviews with exceptionally efficient managers. By using examples from typical off...

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Vipanan Prabhandh

P.K. Shah, B.D. Tated

Hardcover

Current price ₹385
Original price ₹550
Original price ₹550
Original price ₹550
(-30%)
₹385
Current price ₹385

• Author(s): P.K. Shah | B.D. Tated • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक के लेखन में यह तथ्य ध्यान में रखा गया है कि विपणन के अध्ययन में अब वैश्विक परिप्रेक्ष्य की प्रासंगिकता महत्त्वपू...

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Success in Selling: Thirty Valuable Mantras

A. Nag

Hardcover

₹557
Original price ₹795
Original price ₹795
Original price ₹395
(-30%)
₹557
Current price ₹297

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementApproach of the Book Many books, including textbooks, are available on sales management. Textbooks are primarily meant for MBA and PGDM students...

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Studies In Money, Finance And Banking

Manoranjan Sharma

Hardcover

Current price ₹385
Original price ₹550
Original price ₹550
Original price ₹550
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₹385
Current price ₹385

• Author(s): Manoranjan Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEconomic growth is positively related to the stage of financial development. Earlier the Indian financial system suffered from ‘finan...

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Strategic Management

I. Narsis, R. Vani

Hardcover

₹417
Original price ₹595
Original price ₹595
Original price ₹295
(-30%)
₹417
Current price ₹222

• Author(s): I. Narsis | R. Vani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe aim of this book is to present the theory and practice of strategic management in a concise form, with particular emphasis on e...

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Strategic Approach To Human Resource Management: Concept, Tools and Application

Tapomoy Deb

Hardcover

₹1,117
Original price ₹1,595
Original price ₹1,595
Original price ₹895
(-30%)
₹1,117
Current price ₹672

• Author(s): Tapomoy Deb • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the la...

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Sales Management

C.L. Tyagi, Arun Kumar

Hardcover

₹487
Original price ₹695
Original price ₹695
Original price ₹250
(-30%)
₹487
Current price ₹188

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course....

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Profitability Analysis: An Exploratory Study

Nazir Ahmad Gilkar

Hardcover

Current price ₹315
Original price ₹450
Original price ₹450
Original price ₹450
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₹315
Current price ₹315

• Author(s): Nazir Ahmad Gilkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is a sincere attempt to present the current trends in financial analysis in their entirety. It aims at helping the ...

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Practicals In Cost Accounts

P.G. Itnal

Hardcover

₹697
Original price ₹995
Original price ₹995
Original price ₹250
(-30%)
₹697
Current price ₹188

• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...

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Personnel Management: Theory and Practice (Vol. 3)

Arun Kumar, Rachana Sharma

Hardcover

₹347
Original price ₹495
Original price ₹495
Original price ₹125
(-30%)
₹347
Current price ₹119

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

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Personnel Management: Theory and Practice (Vol. 2)

Arun Kumar, Rachana Sharma

Hardcover

₹347
Original price ₹495
Original price ₹495
Original price ₹125
(-30%)
₹347
Current price ₹94

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

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Personnel Management: Theory and Practice (Vol. 1)

Arun Kumar, Rachana Sharma

Hardcover

₹347
Original price ₹495
Original price ₹495
Original price ₹125
(-30%)
₹347
Current price ₹119

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

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Marketing Management

Arun Kumar, Rachana Sharma

Hardcover

₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹695
(-30%)
₹1,047
Current price ₹522

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

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Managing Modern Brands: Cult Theory and Psychology

Mareen Thomas Cherian

Hardcover

₹417
Original price ₹595
Original price ₹595
Original price ₹275
(-30%)
₹417
Current price ₹207

• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...

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Managing Ascendancy: Why Walk When You Can Run

A.B. Kar

Hardcover

Current price ₹557
Original price ₹795
Original price ₹795
Original price ₹795
(-30%)
₹557
Current price ₹557

• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...

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Making You Placement Ready A Book for Commencement of a Professional Voyage

Shravan Kumar, Harleen Kaur, Neeta Awasthy

Hardcover

₹487
Original price ₹695
Original price ₹695
Original price ₹375
(-30%)
₹487
Current price ₹282

• Author(s): Shravan Kumar | Harleen Kaur | Neeta Awasthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSoft skills are the soul of any expression. They can be inculcated and attained by minute observation of o...

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Introduction To Commerce

Amit Vikram

Hardcover

₹417
Original price ₹595
Original price ₹595
Original price ₹225
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₹417
Current price ₹169

• Author(s): Amit Vikram • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIntroduction to Commerce attempts to provide simple and easy approach for understanding the basics of Commerce. It primarily covers six per...

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International Business: Concept Analysis and Strategy

A. Nag

Hardcover

Current price ₹1,327
Original price ₹1,895
Original price ₹1,895
Original price ₹1,895
(-30%)
₹1,327
Current price ₹1,327

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...

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Inflation Accounting Practices In India'S Corporate Sector

Mohd Rizwan Ahmad

Hardcover

Current price ₹277
Original price ₹395
Original price ₹395
Original price ₹395
(-30%)
₹277
Current price ₹277

• Author(s): Mohd Rizwan Ahmad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis treatise on Inflation Accounting provides a detailed treatment of concepts and techniques of inflation accounting. It gives a cl...

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Industrial Law (Vol. 2)

Arun Kumar

Hardcover

Current price ₹347
Original price ₹495
Original price ₹495
Original price ₹495
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₹347
Current price ₹347

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

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Industrial Law (Vol. 1)

Arun Kumar

Hardcover

Current price ₹347
Original price ₹495
Original price ₹495
Original price ₹495
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₹347
Current price ₹347

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

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Indian Industrialisation: Trajectory Redefined

Dr. A.K. Agarwal

Hardcover

₹417
Original price ₹595
Original price ₹595
Original price ₹375
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₹417
Current price ₹282

• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a changing world, it is imperative today to develop deep-rooted strategic engagement of nations for mutual benefit, peace and prosp...

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Human Resource Management

Priyanka Goel

Hardcover

₹557
Original price ₹795
Original price ₹795
Original price ₹375
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₹557
Current price ₹282

• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHuman Resource Management is the process of managing people in organizations in a structured manner. It encompasses the management of peo...

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Fundamentals Of Effective Communication

M.P. Sinha, Shravan Kumar, Harleen Kaur

Hardcover

₹697
Original price ₹995
Original price ₹995
Original price ₹395
(-30%)
₹697
Current price ₹297

• Author(s): M.P. Sinha | Shravan Kumar | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCommunication refers to the activity of conveying information through the exchange of thoughts, messages, or ...

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Fundamentals Of Cost Accounting: Theory, Problems and Solutions

I. Narsis

Hardcover

₹1,047
Original price ₹1,495
Original price ₹1,495
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(-30%)
₹1,047
Current price ₹372

• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe knowledge and understanding of cost accounting is an integral part of learning the overall nature of accounting and is one of the varied ...

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Fiscal Deficit Of States In India

Janak Raj Gupta

Hardcover

Current price ₹277
Original price ₹395
Original price ₹395
Original price ₹395
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₹277
Current price ₹277

• Author(s): Janak Raj Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEver since the Structural Adjustment Programme of 1991, the concern about the ever growing size of fiscal deficit has developed. In the...

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Financial Crises: Lessons from Experiences

Bhubanesh Pant

Hardcover

Current price ₹347
Original price ₹495
Original price ₹495
Original price ₹495
(-30%)
₹347
Current price ₹347

• Author(s): Bhubanesh Pant • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementFinancial crises are global phenomena. They seem to take place every now and then. However, countries can take advantage of their histor...

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Financial Accounting: A Simplified Approach

Naseem Ahmed

Hardcover

₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹375
(-30%)
₹1,047
Current price ₹281

• Author(s): Naseem Ahmed • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKeeping in view the latest revision and restructuring of B.Com. (Honours) Course, the book has been thoroughly revised and updated to meet...

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Financial Accounting (MULTI VOL SET-2 Vols.)

Balavant M. Unnibhavi

Hardcover

Current price ₹1,113
Original price ₹1,590
Original price ₹1,590
Original price ₹1,590
(-30%)
₹1,113
Current price ₹1,113

• Author(s): Balavant M. Unnibhavi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Financial Accounting studies in detail the Financial Accounting and Appraisal; it caters to the needs of students, rese...

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Dictionary of Commerce and Management

S.N. Chand

Hardcover

₹697
Original price ₹995
Original price ₹995
Original price ₹495
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₹697
Current price ₹372

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusiness environment is changing globally and consequently new terms are being introduced in the arena of Commerce and Management. The prese...

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Business Statistics

K.R. Gupta

Hardcover

₹907
Original price ₹1,295
Original price ₹1,295
Original price ₹495
(-30%)
₹907
Current price ₹372

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...

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Business Statistics

K.R. Gupta

Hardcover

₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹595
(-30%)
₹1,047
Current price ₹447

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...

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Basic Statistics for Economics, Business, and Finance

E.K. Ummer

Hardcover

₹1,327
Original price ₹1,895
Original price ₹1,895
Original price ₹950
(-30%)
₹1,327
Current price ₹713

• Author(s): E.K. Ummer • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementLearning statistics for many students is like taking some bitter-tasting medicine. Though the medicine is necessary to cure the illness, but...

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Auditing: Theory and Practice

Arun Kumar, Rachana Sharma

Hardcover

₹767
Original price ₹1,095
Original price ₹1,095
Original price ₹695
(-30%)
₹767
Current price ₹522

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of C...

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Advertising Management

C.L. Tyagi, Arun Kumar

Hardcover

₹697
Original price ₹995
Original price ₹995
Original price ₹375
(-30%)
₹697
Current price ₹282

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...

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Knowledge Management Systems Design: Innovation and Strategy

Shabahat Husain, Jean-Louis Ermine

Hardcover

Current price ₹18,170
Original price ₹21,804
Original price ₹21,804
Original price ₹21,804
(-17%)
₹18,170
Current price ₹18,170

• Author(s): Shabahat Husain | Jean-Louis Ermine • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Information ManagementKnowledge Capital, vital for organizations' sustainability, competitiveness, an...

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Artificial Intelligence in Sales: AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation

Manuel Beck

Hardcover

Current price ₹8,976
Original price ₹9,187
Original price ₹9,187
Original price ₹9,187
(-2%)
₹8,976
Current price ₹8,976

• Author(s): Manuel Beck • Publisher: Springer • Publisher Imprint: Springer • Subject: Business Management, • BISAC: Sales & Selling - GeneralThis book provides a practical introduction to the application and implementation of Artificial In...

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Consumer Decision-Making, Analytics and AI

Andrew Smith, Evgeniya Lukinova, John Harvey

Hardcover

Current price ₹18,149
Original price ₹21,779
Original price ₹21,779
Original price ₹21,779
(-17%)
₹18,149
Current price ₹18,149

• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...

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