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Creating Economy: Enterprise, Intellectual Property, and the Valuation of Goods
Townley Barbara
Hardcover
• Author(s): Townley Barbara • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Industrial ManagementAbout the Book Creativity is at the vanguard of contemporary capitalism, valorised as a form of capita...
View full detailsBuzz: Harness the Principles of Influence and Create Demand
Marian Salzman, Ira Matathia, Ann O'Reilly
Hardcover
• Author(s): Marian Salzman | Ira Matathia | Ann O'Reilly • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book How to master the power of buzz Trendspotters and bestselling author...
View full detailsStartup Owners Manual
Blank, Steven
Hardcover
• Author(s): Blank, Steven • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: EntrepreneurshipMore than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process ou...
View full detailsBloomberg By Bloomberg Revised And Updated
Bloomberg
Hardcover
• Author(s): Bloomberg • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: BusinessMichael Bloomberg rose from middle-class Medford, Massachusetts to become a pioneer of the computer age, mayor of New York, one o...
View full detailsThey Ask You Answer
Sheridan Marcus
Hardcover
• Author(s): Sheridan Marcus • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get r...
View full detailsBulletproof Problem Solving
Conn, Charles
Hardcover
• Author(s): Conn, Charles • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Personal SuccessComplex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the li...
View full detailsInspired 2nd Edition: How to Create Tech Products Customers Love
Marty Cagan
Hardcover
• Author(s): Marty Cagan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Research & DevelopmentHow do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and d...
View full detailsThe Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want the Tools The
Morgan, Jacob
Hardcover
• Author(s): Morgan | Jacob • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Organizational DevelopmentResearch Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a ...
View full detailsAt Zero: The Final Secrets to Zero Limits- The Quest for Miracles Through Hooponopono
Joe Vitale
Hardcover
• Author(s): Joe Vitale • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: GeneralNew stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero ...
View full detailsAdvantage: Why Organizational Health Trumps Everything Else in Business
Patrick M. Lencioni
Hardcover
• Author(s): Patrick M. Lencioni • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Organizational DevelopmentThere is a competitive advantage out there, arguably more powerful than any other. Is it superio...
View full detailsSocial Sector Communication: Concepts, Strategies and Case Studies
Jaishri Jethwaney
Hardcover
• Author(s): Jaishri Jethwaney • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector....
View full detailsStrategic Pharmaceutical Marketing Management in Growth Markets
Mithun Nandy
Hardcover
• Author(s): Mithun Nandy • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementIndia is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the glob...
View full detailsManaging India: The Idea of IIMs and its Changing Contexts
R Rajesh Babu, Manish Thakur
Hardcover
• Author(s): R Rajesh Babu | Manish Thakur • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the pr...
View full detailsSystematic Approach to GST
CA. S.K. Mishra
Hardcover
• Author(s): CA. S.K. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter...
View full detailsResearch Insights A Handbook on Grant Writing and Program Management
Rajiv K. Tayal
Hardcover
• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book provides necessary insights into various nuances of grant writing as well as management of R&D programs, based on author’s ...
View full detailsInternational Business Communication A Global Communicator's Handbook
Preeti Oza
Hardcover
• Author(s): Preeti Oza • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business comm...
View full detailsCorporate Communication Unlocked: Building Business Communication Skills
Shravan Kumar, Indu Rampal, Harleen Kaur
Hardcover
• Author(s): Shravan Kumar | Indu Rampal | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approache...
View full detailsChange Management: Concepts, Techniques, Strategies & Execution
Moid Siddiqui, R.H. Khwaja
Hardcover
• Author(s): Moid Siddiqui | R.H. Khwaja • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have chan...
View full detailsSuccess in Marketing: Know the Mantras
A. Nag
Hardcover
• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMany books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essen...
View full detailsHuman Resource Management
Gurpreet Randhawa
Hardcover
• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and ot...
View full detailsCorporate Financial Management
K.R. Sharma
Hardcover
• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere have been innovative developments in financial environment, financial markets, financial institutions, financial services and financi...
View full detailsStrategies That Win Sales: Best Practices of the World's Leading Organizations
Mark Marone, Seleste Lunsford
Hardcover
• Author(s): Mark Marone | Seleste Lunsford • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementToday's complex selling environment has altered the definition of what it takes to be truly successful. Compani...
View full detailsWhen Time Management Fails: How Efficient Managers Create More Value with Less Work
Hunkar Ozyasar
Hardcover
• Author(s): Hunkar Ozyasar • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Business ManagementWhen Time Management Fails is based on more than 300 interviews with exceptionally efficient managers. By using examples from typical off...
View full detailsVipanan Prabhandh
P.K. Shah, B.D. Tated
Hardcover
• Author(s): P.K. Shah | B.D. Tated • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक के लेखन में यह तथ्य ध्यान में रखा गया है कि विपणन के अध्ययन में अब वैश्विक परिप्रेक्ष्य की प्रासंगिकता महत्त्वपू...
View full detailsSuccess in Selling: Thirty Valuable Mantras
A. Nag
Hardcover
• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementApproach of the Book Many books, including textbooks, are available on sales management. Textbooks are primarily meant for MBA and PGDM students...
View full detailsStudies In Money, Finance And Banking
Manoranjan Sharma
Hardcover
• Author(s): Manoranjan Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEconomic growth is positively related to the stage of financial development. Earlier the Indian financial system suffered from ‘finan...
View full detailsStrategic Management
I. Narsis, R. Vani
Hardcover
• Author(s): I. Narsis | R. Vani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe aim of this book is to present the theory and practice of strategic management in a concise form, with particular emphasis on e...
View full detailsStrategic Approach To Human Resource Management: Concept, Tools and Application
Tapomoy Deb
Hardcover
• Author(s): Tapomoy Deb • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the la...
View full detailsSales Management
C.L. Tyagi, Arun Kumar
Hardcover
• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course....
View full detailsProfitability Analysis: An Exploratory Study
Nazir Ahmad Gilkar
Hardcover
• Author(s): Nazir Ahmad Gilkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is a sincere attempt to present the current trends in financial analysis in their entirety. It aims at helping the ...
View full detailsPracticals In Cost Accounts
P.G. Itnal
Hardcover
• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...
View full detailsPersonnel Management: Theory and Practice (Vol. 3)
Arun Kumar, Rachana Sharma
Hardcover
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...
View full detailsPersonnel Management: Theory and Practice (Vol. 2)
Arun Kumar, Rachana Sharma
Hardcover
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...
View full detailsPersonnel Management: Theory and Practice (Vol. 1)
Arun Kumar, Rachana Sharma
Hardcover
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...
View full detailsMarketing Management
Arun Kumar, Rachana Sharma
Hardcover
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...
View full detailsManaging Modern Brands: Cult Theory and Psychology
Mareen Thomas Cherian
Hardcover
• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...
View full detailsManaging Ascendancy: Why Walk When You Can Run
A.B. Kar
Hardcover
• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...
View full detailsMaking You Placement Ready A Book for Commencement of a Professional Voyage
Shravan Kumar, Harleen Kaur, Neeta Awasthy
Hardcover
• Author(s): Shravan Kumar | Harleen Kaur | Neeta Awasthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSoft skills are the soul of any expression. They can be inculcated and attained by minute observation of o...
View full detailsIntroduction To Commerce
Amit Vikram
Hardcover
• Author(s): Amit Vikram • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIntroduction to Commerce attempts to provide simple and easy approach for understanding the basics of Commerce. It primarily covers six per...
View full detailsInternational Business: Concept Analysis and Strategy
A. Nag
Hardcover
• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...
View full detailsInflation Accounting Practices In India'S Corporate Sector
Mohd Rizwan Ahmad
Hardcover
• Author(s): Mohd Rizwan Ahmad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis treatise on Inflation Accounting provides a detailed treatment of concepts and techniques of inflation accounting. It gives a cl...
View full detailsIndustrial Law (Vol. 2)
Arun Kumar
Hardcover
• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...
View full detailsIndustrial Law (Vol. 1)
Arun Kumar
Hardcover
• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...
View full detailsIndian Industrialisation: Trajectory Redefined
Dr. A.K. Agarwal
Hardcover
• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a changing world, it is imperative today to develop deep-rooted strategic engagement of nations for mutual benefit, peace and prosp...
View full detailsHuman Resource Management
Priyanka Goel
Hardcover
• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHuman Resource Management is the process of managing people in organizations in a structured manner. It encompasses the management of peo...
View full detailsFundamentals Of Effective Communication
M.P. Sinha, Shravan Kumar, Harleen Kaur
Hardcover
• Author(s): M.P. Sinha | Shravan Kumar | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCommunication refers to the activity of conveying information through the exchange of thoughts, messages, or ...
View full detailsFundamentals Of Cost Accounting: Theory, Problems and Solutions
I. Narsis
Hardcover
• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe knowledge and understanding of cost accounting is an integral part of learning the overall nature of accounting and is one of the varied ...
View full detailsFiscal Deficit Of States In India
Janak Raj Gupta
Hardcover
• Author(s): Janak Raj Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEver since the Structural Adjustment Programme of 1991, the concern about the ever growing size of fiscal deficit has developed. In the...
View full detailsFinancial Crises: Lessons from Experiences
Bhubanesh Pant
Hardcover
• Author(s): Bhubanesh Pant • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementFinancial crises are global phenomena. They seem to take place every now and then. However, countries can take advantage of their histor...
View full detailsFinancial Accounting: A Simplified Approach
Naseem Ahmed
Hardcover
• Author(s): Naseem Ahmed • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKeeping in view the latest revision and restructuring of B.Com. (Honours) Course, the book has been thoroughly revised and updated to meet...
View full detailsFinancial Accounting (MULTI VOL SET-2 Vols.)
Balavant M. Unnibhavi
Hardcover
• Author(s): Balavant M. Unnibhavi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Financial Accounting studies in detail the Financial Accounting and Appraisal; it caters to the needs of students, rese...
View full detailsDictionary of Commerce and Management
S.N. Chand
Hardcover
• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusiness environment is changing globally and consequently new terms are being introduced in the arena of Commerce and Management. The prese...
View full detailsBusiness Statistics
K.R. Gupta
Hardcover
• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...
View full detailsBusiness Statistics
K.R. Gupta
Hardcover
• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...
View full detailsBasic Statistics for Economics, Business, and Finance
E.K. Ummer
Hardcover
• Author(s): E.K. Ummer • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementLearning statistics for many students is like taking some bitter-tasting medicine. Though the medicine is necessary to cure the illness, but...
View full detailsAuditing: Theory and Practice
Arun Kumar, Rachana Sharma
Hardcover
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of C...
View full detailsAdvertising Management
C.L. Tyagi, Arun Kumar
Hardcover
• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...
View full detailsKnowledge Management Systems Design: Innovation and Strategy
Shabahat Husain, Jean-Louis Ermine
Hardcover
• Author(s): Shabahat Husain | Jean-Louis Ermine • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Information ManagementKnowledge Capital, vital for organizations' sustainability, competitiveness, an...
View full detailsArtificial Intelligence in Sales: AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation
Manuel Beck
Hardcover
• Author(s): Manuel Beck • Publisher: Springer • Publisher Imprint: Springer • Subject: Business Management, • BISAC: Sales & Selling - GeneralThis book provides a practical introduction to the application and implementation of Artificial In...
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Andrew Smith, Evgeniya Lukinova, John Harvey
Hardcover
• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...
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