Business Management

• Author(s): P.K. Shah | B.D. Tated • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक के लेखन में यह तथ्य ध्यान में रखा गया है कि विपणन के अध्ययन में अब वैश्विक परिप्रेक्ष्य की प्रासंगिकता महत्त्वपू...

• Author(s): Manoranjan Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEconomic growth is positively related to the stage of financial development. Earlier the Indian financial system suffered from ‘finan...

• Author(s): Tapomoy Deb • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the la...

• Author(s): Vandana Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the last decade, many authors have written about the Indian brand of frugal innovation, particularly the success of Aravind Eye Hospit...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course....

• Author(s): Nazir Ahmad Gilkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is a sincere attempt to present the current trends in financial analysis in their entirety. It aims at helping the ...

• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

• Author(s): M.E. Thukaram Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice Organization and Management is comprehensive and covers some of the latest trends and practices in office systems and procedur...

• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and th...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...

• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...

• Author(s): Shravan Kumar | Harleen Kaur | Neeta Awasthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSoft skills are the soul of any expression. They can be inculcated and attained by minute observation of o...

• Author(s): Amit Vikram • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIntroduction to Commerce attempts to provide simple and easy approach for understanding the basics of Commerce. It primarily covers six per...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...

• Author(s): Mohd Rizwan Ahmad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis treatise on Inflation Accounting provides a detailed treatment of concepts and techniques of inflation accounting. It gives a cl...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a changing world, it is imperative today to develop deep-rooted strategic engagement of nations for mutual benefit, peace and prosp...

• Author(s): Syed Ali Dilawer • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAttending courses on Project Management and even passing recognized certification exam teaches you the theory and the principles of Pr...

• Author(s): M.P. Sinha | Shravan Kumar | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCommunication refers to the activity of conveying information through the exchange of thoughts, messages, or ...

• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe knowledge and understanding of cost accounting is an integral part of learning the overall nature of accounting and is one of the varied ...

• Author(s): Janak Raj Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEver since the Structural Adjustment Programme of 1991, the concern about the ever growing size of fiscal deficit has developed. In the...

• Author(s): Naseem Ahmed • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKeeping in view the latest revision and restructuring of B.Com. (Honours) Course, the book has been thoroughly revised and updated to meet...

• Author(s): Balavant M. Unnibhavi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Financial Accounting studies in detail the Financial Accounting and Appraisal; it caters to the needs of students, rese...

• Author(s): Zubair H. Shaikh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management“The most impressive aspect of this book is that it would be highly useful to ERP professionals and all those who are getting initiate...

• Author(s): K.C.S. Ranganayakulu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe dictionary has been carefully compiled and edited to provide all important words, terms, concepts, institutions and principles...

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusiness environment is changing globally and consequently new terms are being introduced in the arena of Commerce and Management. The prese...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed for those appearing in UGC-NET/SLET in the subject of Commerce. It would also be useful for candi...

• Author(s): A. Mustafa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA case study is a detailed study of a social unit, viz. a person, group, institution or the entire community. The method that we apply to ga...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of C...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...

• Author(s): Dr Ravindra Nath Goel • Publisher: Rupa Publications India Pvt Ltd • Publisher Imprint: Rupa Publications India Pvt Ltd • Subject: Business Management • BISAC: Industries - ManufacturingThe best way to deal with setbacks is to work h...

• Author(s): S.G. Sreejith • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Strategic Marketing (Third Edition) is a thoroughly revised an...

• Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis • Subject: Business Management

• Author(s): Lynn M. Roseberry | Johan Roos • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • Subject: Business Management • BISAC: Human Resources & Personnel ManagementDespite decades of efforts t...

• Author(s): Pravir Malik • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics If markets and the institution of business are dysfunctional, t...

• Author(s): Ratan Raina • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis • Subject: Business ManagementThis book is an essential read for today’s rapidly changing globalized business setting. Integrating current theori...

• Author(s): Suchismita Ghosh • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis • Subject: Business Management", "Earth-Science/EnvironmentThe book presents empirical insights on the relationship between corporate govern...

• Author(s): Rajat Baisya • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis • Subject: Business ManagementThis book offers innovative strategies for designing an Integrated Product Portfolio Management (IPPM) system that...

• Author(s): Evan Carmichael • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: EntrepreneurshipWhat is my purpose? How do I find my passion? Most people wake up and drive to a job that they hate. Think about yo...

• Publisher: Ratna Sagar • Publisher Imprint: Ratna Sagar • Subject: Business Management • BISAC: School & EducationCorporate Philanthrophy and Epidemics examines the Rockefeller Foundation’s involvement in the hookworm eradication programme...

• Author(s): Amitabha Sengupta • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis • Subject: Business Management", "Business ManagementThis beginner- friendly volume is a detailed account on leadership in the rapidly chan...

• Author(s): Triant G. Flouris | Dennis Lock • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Aeronautics & AstronauticsCombining the considerable respective expertise of Triant Flouris and Dennis ...

• Author(s): Venu Vasudevan • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management

• Author(s): Raymond Anderson • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • Subject: Business Management • BISAC: Probability & Statistics - Bayesian AnalysisCredit scoring aims to quantify the ...

• Author(s): Gary L. Richardson | Deborah Sater Carstens • Publisher: CRC Press • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Industrial EngineeringThe latest edition of this textbook fills a significant void in the realm...

• Author(s): Shabahat Husain | Jean-Louis Ermine • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Information ManagementKnowledge Capital, vital for organizations' sustainability, competitiveness, an...

• Author(s): Manuel Beck • Publisher: Springer • Publisher Imprint: Springer • Subject: Business Management, • BISAC: Sales & Selling - GeneralThis book provides a practical introduction to the application and implementation of Artificial In...

• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...

• Author(s): Pawan Kumar | Sumesh Singh Dadwal | Sanjay Modi • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • Subject: Business Management, • BISAC: Marketing - GeneralChapter 1 : Introduction: Marketing and the Illusion...

• Author(s): Edoardo Nesi • Publisher: Springer • Publisher Imprint: Springer • Subject: Business Management, • BISAC: Accounting - GeneralThe book includes a definitional review, an investigation of the most-used non-GAAP measures in Europe, an...

• Author(s): Tariq Munir • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management, • BISAC: Project Management

• Author(s): Mike Hayes • Publisher: Grand Central Publishing • Publisher Imprint: Grand Central Publishing • Subject: Business Management, • BISAC: Personal Growth - SuccessINSTANT NATIONAL BESTSELLER Former Navy SEAL commander, White House Fe...