Business Management

This book attempts to shift focus from performance appraisals to performance management incorporating performance planning, analysis, and developme...

Dr Kaustubh Dhargalkar is an entrepreneur-turned-academician, innovation evangelist and startup mentor. He founded three companies from 1990 to 200...

"A practical user-friendly process manual for every stakeholder who wishes to leverage the process of personal change and transformation through co...

Increasing disruption, diminishing returns and demanding customers require business leaders to create more value, remain relevant and stay ahead of...

Total Customer Value Management: Transforming Business Thinking, a follow-up to the author’s best-selling book Customer Value Investment: Formula f...

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each ...

About the Book Our lives have gradually become dominated by markets. They are not only at the heart of capitalistic economies all over the world, b...

Students of MBA and PGDBM will find this book useful. It is also useful to attendees of executive and management development programs. The updated ...

An essential introduction to organizational development, focused on modern practical applications of theories. This new edition of Organization Dev...

The earlier editions of this bestselling textbook have guided thousands of students through their International Human Resource Management studies. ...

International Business: Theory and Practice provides a broad overview of the multidimensional aspects of international business by using examples a...

A practical human Resource information system (HRIS) guide with real-world problems and problem-solving perspectives. This cross-disciplinary textb...

About the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what ma...

This comprehensive yet concise textbook covers both the theory and practice of business-to-business (b2b) marketing in a globalised world from a Eu...

A guide that teaches students the fundamental principles behind effective business and professional communication. This text presents a simple and ...

Fake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies such as ...

About the Book Traditional education has been extremely biased towards science, owing primarily to the success that science has demonstrated in the...

When you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency?  Pay close attention to the banknotes ...

Was it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Teresa that ...

How do you teach grammar, punctuation and spelling in primary schools in a way that sparks children’s interest? Trainee and beginning teachers oft...

About the Book With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rura...

This new textbook discusses all the major topics of organizational behavior emphasizing how individuals, groups, and organizations interact to con...

Covering classic and contemporary organization development (OD) techniques, this is a comprehensive text on individual, team, and organizational ch...

A textbook that sharpens the core decision-making skills of budding managers by using the concepts, logics and principles of microeconomics with su...

About the Book International Human Resource Management aims to help students gain insights into the practicalities of global human resource managem...

What are the fundamental challenges and emerging trends of international business today? International Business: Theory and Practice addresses thes...

Human Resource Information Systems was the first textbook to provide a thorough introduction to the field of HRIS, combining two major management f...

Wondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home?  No matter what your sk...

Environment management and sustainability have become hackneyed terms in management parlance, but they are surprisingly underrated in their practic...

An all-encompassing companion to understanding the nuances of the financial planning process. This comprehensive text is the outcome of decades of...

This book discusses the concepts of financial management by using real-life corporate strategies to help understand the decision-making process of ...

This book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven around the th...

The Second Edition of this bestselling B2B textbook offers the same accessible clarity of insight, combined with updated and engaging examples. - F...

This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life busin...

About the Book In order for successful business transformation to occur, there's an inner transformation that must happen. The innumerable professi...

Social Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Goo...

Global Risk / Global Opportunity provides business leaders, managers and consultants with tools that help strategize the future along with illumi...

This is the third edition of Rolf P. Lynton and Udai Pareek's bestselling book, Training for Development. Completely revised, this new edition refl...