Business Management

About the Book This is a comprehensive introductory textbook with supporting material in the form of syllabus guides, exam questions and answers. I...

This text examines the role of ethics in the business world and the ethical dilemmas encountered by managers. Ethical decisions do not take place i...

About the Book The contributors to this text address the key issues for businesses utilising data communications and the increasing importance of n...

About the Book Business and sustainability is the first textbook to offer students a comprehensive overview of how the world’s sustainability cha...

About the Book In Business and Society, 3/e, authors Thorne, Ferrell, and Ferrell introduce students to corporate responsibility by examining the c...

Branding the Migrant: Arguments of Rights, Welfare and Security deals with the Unique Identification (UID)/ Aadhaar project which has burst upon In...

About the Book The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand buil...

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry ...

About the Book Gleichg�ltig, wie gut eine Marke am Markt positioniert ist - ein einziger negativer Kontakt zwischen Kunde und Mitarbeiter reicht ...

Turn adversity from fearsome foe to welcome friend. Ordinary resilience is not enough to inspire teams to greatness. Effective leaders must welcom...

About the Book Have you ever wanted to be a bigger, braver version of yourself? Can you imagine how that would expand your perspective on your care...

About the Book Get ready for a whole new world - a world of Blur in which traditional boundaries between product and service, capital and people, b...

About the Book British business - for all its pretensions to play on the world stage - seems content to bumble along. The lack of urgency, the slop...

Social consciousness is neither corporate social responsibility (CSR) nor public relations but a mindset that understands and accepts the interconn...

A comprehensive and well-structured textbook that provides a concrete foundation of the most essential elements of behavioural finance and related ...

Are you battle-ready? Can you stay battle-ready? In today’s dynamic business world, the external environment critically impacts your ability to wi...

About the Book An in-depth look at how banks and financial institutions manage assets and liabilities Created for banking and finance professionals...

About the Book Authentic Business shows that it is possible to start asuccessful business without selling out your values. It shows thatbusiness d...

About the Book This text provides a thorough and up-to-date coverage of auditing. It is widely used as a course text on professional accountancy an...

Stop giving up on your dreams and start turning them into reality. The journey to a successful life starts with the superpower called Attitude. Jaw...

About the Book Just like Elliot Wave Principle, its super-bullish predecessor from 1978, this updated and abridged paperback version of At the Cres...

About the Book This introduction to general equilibrium modelling takes an integrated approach to the analysis of macroeconomics and finance. It pr...

About the Book This study of Asia's financial crisis of 1997/98, its sources and history, suggests solutions for the rehabilitation of the financia...

About the Book This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries...

This book is a collection of 25 inspiring stories about the unique and personal developmental journey of 25 senior leaders towards the corner offic...

About the Book Leverage the power of SQL and Office to build a complete enterprise BI solution The business intelligence world is changing. Hardwar...

Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing m...

About the Book The latest edition of this classic text provides a comprehensive and internationally relevant introduction to work and organizationa...

An Introduction to Operations Management: The Joy of Operations covers the core topics of operations management, including product and service desi...

This third edition of a most successful and well-respected textbook emphasises principles and techniques involved in the preparation of accounting ...

Change is inevitable and usually painful. A spoonful of empathic leadership, a smattering of new tools and a few sachets of foundational values boi...

The future of farming is here. Countries all over the world are racing to revolutionize farming.  Indian agricultural sector, however, is facing se...

About the Book Agile/virtual enterprise (A/VE) is seen as an advanced organizational paradigm, and is expected to serve as a vehicle towards a seam...

Unique in its approach, this edition situates the key concepts of marketing communications from the perspective of advertising agencies and provide...

About the Book The field of credit risk and corporate bankruptcy prediction has gained considerable momentum following the collapse of many large c...

A hands-on approach to total quality management. This text shows why, how and what action is necessary to achieve improved manufacturing and servic...

About the Book Accounting for Management is a comprehensive textbook designed especially for post graduate students of business management. It take...

About the Book In Management Research the authors provide a stimulating and critical overview of the key theoretical debates on research paradigms ...

About the Book A Primer in Financial Data Management describes concepts and methods, considering financial data management, not as a technological ...

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techni...

About the Book Our contemporary age is confronted by a profound contradiction: on the one hand, our lives as workers, consumers and citizens have b...

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a pr...

This book comprises all the single courses given as part of the First Summer School on Process Mining, PMSS 2022, which was held in Aachen, Germany...