Business Management

Portion of edition statement from p. [4] of cover.

In the summer of 1956, Lloyd Rudolph and Susanne Rudolph traveled 5,000 miles from London to Jaipur in a Land Rover and recorded their impressions ...

Almost everyone will have some connection to accounting - in business, through self-employment, personal banking or even listening to the financial...

Your plain-English guide to understanding and using technical chart patterns Chart pattern analysis is not only one of the most important investing...

A transparent and business-friendly regulatory environment is crucial for driving investments, job creation and growth. The 12th Five Year Plan of ...

Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given sha...

International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate stud...

The 2008 recession brought to the fore one of the most significant criticisms levelled at higher education: that business education did not prepare...

There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepren...

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services tha...

This collection of fifteen essays by eminent economist Deepak Nayyar provides an unusual blend of theory and policy, of applied research and empiri...

When it comes to investing in the stock market, investors have plenty of options: 1. They can do it themselves. Trillions of dollars are invested t...

A proven system for rallying all of an organizations' employees around a new vision and ideas for making the vision stick When something at work is...

HBR’s 10 Must Read has all in one place in a boxed set of six title collections. This book has important articles provided by the world’s top manag...

The subject of leadership raises many questions: What is it? How does it differ from management and command? Are leaders born or bred? Who are the ...

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic ...

The need for a "master level" of coaching has never been greater in the global economy and interconnected world in which we live. Global Coaching i...

In this book, Stephen Cohen offers a panoramic and intensely biographical portrait of this complex country--from its ideational origins to its pres...

A management book that takes the reader through the A to Z of management concepts, with lateral thinking, office politics and test marketing thrown...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines...

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand...

Product Description Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, i...

Penned by the famous mutual-fund manager, Peter Lynch, this book elaborates the many advantages that an average investor has over professionals and...

Revered by many, reviled by some, technical analysis is the art and science of deciphering price activity to better understand market behavior and ...

This book advocates the integration of western technological and managerial skills with a holistic cultural ethos and system of values. From an ove...

Including case studies from both the private and public sectors, this comprehensive and searching review of the changing shape of employment manage...

This research examines the evaluation criteria for logistics real estate and explores the implementation of future trends from an investor's perspe...

Diversity: A Key Idea for Business and Society introduces an idea that proliferates business and society, having been incorporated into mainstream ...

Real Estate Analysis: A Toolkit for Property Analysts presents economic and financial models, applications and insights, packaged as a toolkit for ...

Managing Change in Organizations, second edition, explores a broad range of perspectives on change management, encouraging critical reflection and ...

Climate change is one of the most significant and challenging problems we face today, and many organisations have recognised their responsibility i...

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the wor...

Ethics is at the heart of leadership. Leaders must make every effort to make ethical decisions and foster ethical behavior among followers. The Eig...

"BE FEARFUL WHEN OTHERS ARE GREEDY AND BE GREEDY WHEN OTHERS ARE FEARFUL". The wrong timing of greed and fear among investors creates volatility in...

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on confronting strateg...

This book offers a ‘contemporary’ understanding of families in business and serves as a springboard for ongoing evolution of families, their compos...

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowi...

Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and b...

Empowering organizations to thrive, this book provides a clear diagnostic framework, with specific approaches and processes that leaders can use to...

This pioneering book draws upon diverse wisdom traditions and their current living business practices to show that not only is another world possib...

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries...

Managing People Effectively in a Hybrid Workplace is designed to ensure that both aspiring and experienced people professionals are equipped with i...

The New World of Work explores the many areas of accelerated change in the workplace and how the Human Resource Management function must evolve to ...

The COVID-19 pandemic brought travel to a halt and the global tourism industry has been hit hard by the disruption. This book looks at how the tour...

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketi...

This insightful and timely volume provides a succinct, expert-led introduction to the latest developments in advanced econometric methodologies in ...