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Wiley Not-For-Profit Gaap 2008: Interpretation and Application of Generally Accepted Accounting Principles

Richard F. Larkin, Marie DiTommaso

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Current price ₹5,495
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Original price ₹8,453
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₹5,495
Current price ₹5,495

• Author(s): Richard F. Larkin | Marie DiTommaso • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business ManagementThe most practical, authoritativeguide to not-for-profit GAAP Wiley Not-for-Profit GAAP 2008 is a comprehensive, ea...

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Wiley Gaap 2003: Interpretation and Application of Generally Accepted Accounting Principles

Patrick R. Delaney, Others

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Original price ₹7,204
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₹3,602
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• Author(s): Patrick R. Delaney | Others • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementExpert, comprehensive resource lists all GAAP pronouncements with intepreations and applications of the authoritative accounting ...

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Wiley Cia Exam Review

S. Rao Vallabhaneni

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₹2,803
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• Author(s): S. Rao Vallabhaneni • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business ManagementThe Wiley CIA Exam Review is the best source to help you prepare for the Certified Internal Auditor (CIA) exam, covering the Sarbane...

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Where Others Won't: Taking People Innovation from the Locker Room Into the Boardroom

Royle, Cody

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₹1,501
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• Author(s): Royle | Cody • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Organizational BehaviorIn the corporate world, we're fast realizing that people are our largest source of competitive advantage. The p...

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What To Say In Every Job Inter

Martin Carole

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₹2,178
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• Author(s): Martin Carole • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education • BISAC: Business Communication - General"TELL ME ABOUT YOURSELF . . ."Decode the hidden meaning behind interview questions and prepare the p...

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Welcome To Goodco

Tom Levitt

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₹3,384
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• Author(s): Tom Levitt • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Development - Sustainable DevelopmentThis second edition of Welcome to GoodCo updates the author's critically acclaim...

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Welcome Problems Find Success: Furuta

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₹3,271
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• Publisher: T&F • Publisher Imprint: Prod & Qty • BISAC: Management - GeneralIn this book, author Nate Furuta, former chair and CEO of Toyota Boshoku America Inc., shares the story of his decades of experience directly leading the estab...

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Welch: An Business Icon

Janet Lowe

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₹1,391
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• Author(s): Janet Lowe • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: BusinessFrom the Back CoverPraise for Welch: An American Icon "Welch: An American Icon is a thoroughly researched addition to your busi...

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Weekly Options for Monthly Income

Schiller Phd, Dr Jon

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₹2,478
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• Author(s): Schiller Phd, Dr Jon • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Investments & Securities - OptionsWeekly Index...

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Web Programming For Business: PHP Object-Oriented Programming with Oracle

David Paper

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₹5,414
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• Author(s): David Paper • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management Information SystemsWeb Programming for Business: PHP Object-Oriented Programming with Oracle focuses on f...

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Voice Strategy: Creating Useful & Usable Voice Experiences

Westwater, Scot

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₹1,309
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• Author(s): Westwater, Scot • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Marketing - GeneralAre you prepared for the next major shift in consumer behavior?Are you familiar with Voice technology but unsure...

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Victorian Affairs: Password & Personal Information Logbook

Toni Kerr

Paperback

Current price ₹462
Original price ₹772
Original price ₹772
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₹462
Current price ₹462

• Author(s): Toni Kerr • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Cleaning, Caretaking & OrganizingDon't let the cover fool...

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Verism

Author, Claire Agutter

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Original price ₹6,133
Original price ₹6,133
Original price ₹6,133
(-41%)
₹3,588
Current price ₹3,588

• Author(s): Author | Claire Agutter • Publisher: Van Haren Publishing • Publisher Imprint: Van Haren Publishing • Subject: Business Management • BISAC: Corporate GovernanceVeriSM is a framework that describes a service management approach from t...

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Value-Oriented Risk Management of Insurance Companies

Kriele

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Original price ₹7,825
Original price ₹7,825
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(-35%)
₹5,087
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• Author(s): Kriele • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Insurance - GeneralFrom the Back CoverValue- and risk-oriented management is a holistic method of managing businesses. In this ...

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Values and Ethics of Industrial-Organizational Psychology

Lefkowitz, Joel

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Original price ₹11,452
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₹7,444
Current price ₹7,444

• Author(s): Lefkowitz | Joel • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyThis foundational text was one of the first books to integrate work f...

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Value Creation through Executive Development

AKROFI

Paperback

Current price ₹5,347
Original price ₹6,417
Original price ₹6,417
Original price ₹6,417
(-17%)
₹5,347
Current price ₹5,347

• Author(s): AKROFI • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Organizational DevelopmentThe ability of organisations to generate long-term value and growth depends to a very large ext...

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Value Chains In Development: Emerging Theory and Practice

Linda M. Jones

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Current price ₹2,258
Original price ₹2,594
Original price ₹2,594
Original price ₹2,594
(-13%)
₹2,258
Current price ₹2,258

• Author(s): Linda M. Jones • Publisher: Practical Action Pub • Publisher Imprint: Practical • Subject: Business Management • BISAC: Developing & Emerging CountriesValue chain development can identify and address the sector-specific bottlenec...

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Using Technology To Create Value: Designing the to ols for the New Hr Function

Allan Burroughs, Cat Rickard

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Current price ₹5,752
Original price ₹8,849
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₹5,752
Current price ₹5,752

• Author(s): Allan Burroughs | Cat Rickard • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralHow can technology enable effective delivery of the HR service, and how can th...

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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services

Felix van de Sand, Anna-Katharina Frison

Paperback

Current price ₹3,633
Original price ₹5,589
Original price ₹5,589
Original price ₹5,589
(-35%)
₹3,633
Current price ₹3,633

• Author(s): Felix van de Sand | Anna-Katharina Frison • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis book offers a new method for aligning brand manag...

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Unusual Testimonies: (Part 1)

E. a. Adeboye

Paperback

Current price ₹565
Original price ₹966
Original price ₹966
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₹565
Current price ₹565

• Author(s): E. a. Adeboye • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business ManagementUNUSUAL TESTIMONIES by PASTOR E.A ADEBOYE is a compendium edition of the most awe inspiring testimonies as witnessed by the anointed man of God...

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Unravelling Supply Chain Networks of Fisheries in India: The Transformation of Retail

Meenakshi Rajeev

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Current price ₹4,360
Original price ₹6,707
Original price ₹6,707
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₹4,360
Current price ₹4,360

• Author(s): Meenakshi Rajeev • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Industries - GeneralFrom the Back CoverThis book on the fisheries sector in India, through primary surveys as well as...

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Unit Testing: A Practical Handbook

Blokdyk, Gerardus

Paperback

Current price ₹4,579
Original price ₹7,632
Original price ₹7,632
Original price ₹7,632
(-40%)
₹4,579
Current price ₹4,579

• Author(s): Blokdyk, Gerardus • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Reference - GeneralDo you monitor the effectiveness o...

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Understanding the Consumer

Isabelle Szmigin

Paperback

Current price ₹374
Original price ₹575
Original price ₹575
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₹374
Current price ₹374

• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

Understanding Netsuite Security: Manage Your Business With Confidence: Netsuite Books

Boonstra, August

Paperback

Current price ₹796
Original price ₹1,062
Original price ₹1,062
Original price ₹1,062
(-25%)
₹796
Current price ₹796

• Author(s): Boonstra, August • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Auditing

Understanding Industrial Organisations: Theoretical Perspectives in Industrial Sociology

Richard Brown, Richard Brown

Paperback

Current price ₹5,078
Original price ₹6,094
Original price ₹6,094
Original price ₹6,094
(-17%)
₹5,078
Current price ₹5,078

• Author(s): Richard Brown | Richard Brown • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: NegotiatingUnderstanding Industrial Organizations critically reviews the approaches developed by i...

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Understanding Children As Consumers

Dave Marshall

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Current price ₹3,827
Original price ₹6,377
Original price ₹6,377
Original price ₹6,377
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₹3,827
Current price ₹3,827

• Author(s): Dave Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWhat drives children as consumers? How do advertising campaigns and branding effect childr...

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Understanding Artificial Intelligence: Fundamentals Use Cases and Methods for a Corporate AI Journey

Ralf T. Kreutzer, Marie Sirrenberg

Paperback

Current price ₹4,360
Original price ₹6,707
Original price ₹6,707
Original price ₹6,707
(-35%)
₹4,360
Current price ₹4,360

• Author(s): Ralf T. Kreutzer | Marie Sirrenberg • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Information ManagementFrom the Back CoverArtificial Intelligence (AI) will change the lives of peo...

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Understanding a Changing China: Key Issues for Business

Howard Davies, Matevz Raskovic

Paperback

Current price ₹3,468
Original price ₹5,335
Original price ₹5,335
Original price ₹5,335
(-35%)
₹3,468
Current price ₹3,468

• Author(s): Howard Davies | Matevz Raskovic • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economic ConditionsAs China becomes the world's largest economy, so it becomes important to unde...

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Ultimate Lead Generation Plan

Matt Bacak

Paperback

Current price ₹732
Original price ₹1,445
Original price ₹1,445
Original price ₹1,445
(-49%)
₹732
Current price ₹732

• Author(s): Matt Bacak • Publisher: Morgan James Publishing • Publisher Imprint: Morgan James Publishing • Subject: Business Management • BISAC: Marketing - GeneralThe million dollar skill in business is learning how to generate quality leads fo...

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Twitter, Pinterest And Linkedin Marketing For Beginners: A Complete Social Media Marketing Guide wi

Grow, Robert

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Current price ₹980
Original price ₹1,449
Original price ₹1,449
Original price ₹1,449
(-32%)
₹980
Current price ₹980

• Author(s): Grow, Robert • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Advertising & PromotionSocial Media marketing is a necessity based on the way consumers buy products and services, as well as the ...

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Trusted & Believable Leaders: The Seven (7) Powerful Habits & Strategies (C) for Building & Rebuilding Trusted

B. Sellitto

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Current price ₹472
Original price ₹725
Original price ₹725
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₹472
Current price ₹472

• Author(s): B. Sellitto • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Personal Growth - GeneralThe book is a must read for aspiri...

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Trouble In The Middle: American-Chinese Business Relations, Culture, Conflict, and Ethics

Steven P. Feldman

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Current price ₹6,006
Original price ₹9,240
Original price ₹9,240
Original price ₹9,240
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₹6,006
Current price ₹6,006

• Author(s): Steven P. Feldman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - GeneralThis book will help readers better understand the ethical and cultural assumptions that...

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Travel Marketing Tourism Economics and the Airline Product: An Introduction to Theory and Practice

Camilleri, Mark Anthony

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Current price ₹7,994
Original price ₹12,297
Original price ₹12,297
Original price ₹12,297
(-35%)
₹7,994
Current price ₹7,994

• Author(s): Camilleri | Mark Anthony • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismFrom the Back CoverThis book provides a comprehensive introduct...

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Transversals in Linear Uniform Hypergraphs

Michael A.Henning

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Current price ₹8,720
Original price ₹13,415
Original price ₹13,415
Original price ₹13,415
(-35%)
₹8,720
Current price ₹8,720

• Author(s): Michael A.Henning • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Graphic MethodsFrom the Back CoverThis book gives the state-of-the-art on transversals in linear uniform hypergraphs...

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Transnational Financial Regulation After The Crisis

Tony Porter

Paperback

Current price ₹5,245
Original price ₹8,068
Original price ₹8,068
Original price ₹8,068
(-35%)
₹5,245
Current price ₹5,245

• Author(s): Tony Porter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: GeneralThe global financial crisis that began in 2007 was the most destructive since the 1930s. The rapid spread of ...

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Transform Your Safety Communication: How to Craft Targeted and Inspiring Messages for a Productive Workplace

MS Marie-Claire Ross

Paperback

Current price ₹2,790
Original price ₹4,347
Original price ₹4,347
Original price ₹4,347
(-36%)
₹2,790
Current price ₹2,790

• Author(s): MS Marie-Claire Ross • Publisher: Digicast • Publisher Imprint: Digicast • Subject: Business Management • BISAC: Industrial Health & SafetyAttention Safety Communicators: Do you want everyone Speaking the Same Language on Safety?...

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Transformational Leadership: Value Based Management for Indian Organizations

Shivganesh Bhargava

Paperback

Current price ₹387
Original price ₹595
Original price ₹595
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(-35%)
₹387
Current price ₹387

• Author(s): Shivganesh Bhargava • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

Trading the Markets the Point & Figure Way: Become a Noiseless Trader and Achieve Consistent Succes

Shah, Prashant

Paperback

Current price ₹1,722
Original price ₹2,067
Original price ₹2,067
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(-17%)
₹1,722
Current price ₹1,722

• Author(s): Shah, Prashant • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Marketing - IndustrialPrashant Shah, one of the prominent Point & Figure analysts, has presented a wonderful method in the simpl...

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Trading Strategies 2021: 3 Books in 1. Forex + Swing + Day Trading. Learn Advanced Strategies And P

Russell, Gary

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Current price ₹1,671
Original price ₹2,406
Original price ₹2,406
Original price ₹2,406
(-31%)
₹1,671
Current price ₹1,671

• Author(s): Russell, Gary • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Foreign ExchangeHave you tried Forex, Swing or Day trading and failed before, but still interested in finding a way to go from zero t...

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Trading: Ultimate Trading Guide. Learn to Trade from a Former Hedge Fund Manager

Ryder, Farrell

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Current price ₹1,656
Original price ₹2,645
Original price ₹2,645
Original price ₹2,645
(-37%)
₹1,656
Current price ₹1,656

• Author(s): Ryder, Farrell • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Investments & Securities - Analysis & Trading St...

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Trading For Beginners

Paperback

Current price ₹634
Original price ₹841
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(-25%)
₹634
Current price ₹634

• Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Foreign ExchangeIf you want to take profit on trading market than keep reading...Do you wish to start investing in the forex world? Do you think you can't be a...

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Total Quality Management in Human Service Organizations

Martin, Lawrence L.

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Current price ₹6,095
Original price ₹8,222
Original price ₹8,222
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(-26%)
₹6,095
Current price ₹6,095

• Author(s): Martin | Lawrence L. • Publisher: MixIG-UK • Publisher Imprint: MixIG-UK • Subject: Business Management • BISAC: Total Quality ManagementTotal Quality Management (TQM) is shaping the management of the 1990s. This book is the first to...

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Topics in Domination in Graphs

Teresa W. Haynes

Paperback

Current price ₹8,720
Original price ₹13,415
Original price ₹13,415
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(-35%)
₹8,720
Current price ₹8,720

• Author(s): Teresa W. Haynes • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Graphic MethodsFrom the Back CoverThis volume comprises 16 contributions that present advanced topics in graph domina...

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Top 25 Knowledge Management Kpis of 2011-2012

The Kpi Institute

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Current price ₹2,647
Original price ₹4,734
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(-44%)
₹2,647
Current price ₹2,647

• Author(s): The Kpi Institute • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Knowledge CapitalThe "Top 25 Knowledge Management KPI...

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Tools for Decision Making A Practical Guide for Local Government

David N. Ammons, Dale J. Roenigk

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Current price ₹5,102
Original price ₹7,288
Original price ₹7,288
Original price ₹7,288
(-30%)
₹5,102
Current price ₹5,102

• Author(s): David N. Ammons | Dale J. Roenigk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public Affairs & AdministrationThis book guides readers to the mastery of a wide array of ...

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Tools for Computational Finance

Seydel, Rudiger U.

Paperback

Current price ₹6,177
Original price ₹9,502
Original price ₹9,502
Original price ₹9,502
(-35%)
₹6,177
Current price ₹6,177

• Author(s): Seydel, Rudiger U. • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: AppliedFrom the Back CoverComputational and numerical methods are used in a number of ways across the field of fina...

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Toolkit For Turbulence: The Mindset And Methods That Leaders Need To Turn Adversity To Advantage

Winter, Graham

Paperback

Current price ₹1,499
Original price ₹2,306
Original price ₹2,306
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(-35%)
₹1,499
Current price ₹1,499

• Author(s): Winter | Graham • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Decision Making & Problem SolvingFrom the Back CoverHOW DYNAMIC LEADERS TURN ADVERSITY TO ADVANTAGE Turbulence is sweeping work...

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Toolkit for Organizational Change

Gene Deszca, Tupper F Cawsey

Paperback

Current price ₹372
Original price ₹495
Original price ₹495
Original price ₹495
(-25%)
₹372
Current price ₹372

• Author(s): Gene Deszca | Tupper F Cawsey • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

Tolley's Income Tax 2019-20 Main Annual

Smailes, David

Paperback

₹18,620
Original price ₹18,620
Original price ₹18,620
₹18,620
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• Author(s): Smailes, David • Publisher: Lexis Nevis • Publisher Imprint: Lexis Nevis • Subject: Business Management

Togaf 9 Foundation Part 1 Exam Preparation Course In A Book For Passing The Togaf 9 Foundation P1à

William Maning

Paperback

Current price ₹2,285
Original price ₹2,894
Original price ₹2,894
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(-21%)
₹2,285
Current price ₹2,285

• Author(s): William Maning • Publisher: Emereo Publishing • Publisher Imprint: Emereo Publishing • Subject: Business Management • BISAC: Enterprise Applications - GeneralThe first edition of this book is regarded as a classic in its field. Now, ...

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Time Space and Entrepreneurship

FIET

Paperback

Current price ₹6,771
Original price ₹8,126
Original price ₹8,126
Original price ₹8,126
(-17%)
₹6,771
Current price ₹6,771

• Author(s): FIET • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: EntrepreneurshipIdentifying opportunities is essential to successful entrepreneurial activity; but good opportunities may b...

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Time Made Simple For Work: Time Management Tips and Tricks to Boost Productivity While Remaining Sa

Norris, Pat

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₹1,641
Original price ₹1,641
Original price ₹1,641
₹1,641
Current price ₹1,641

• Author(s): Norris, Pat • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Time ManagementDo you want to have more time for leisure while still meeting all your deadlines? Are you tired of working overtime, but...

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Tidy Finance with R

Scheuch, Christoph

Paperback

Current price ₹9,730
Original price ₹11,676
Original price ₹11,676
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(-17%)
₹9,730
Current price ₹9,730

• Author(s): Scheuch | Christoph • Publisher: Taylor & Francis • Publisher Imprint: Chapman Hall • Subject: Business Management • BISAC: Finance - GeneralThis textbook shows how to bring theoretical concepts from finance and econometrics to t...

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Thrive in the Future of Work: How Embracing an Agile Mindset Will Benefit You and Your Organization

Empey, Kevin

Paperback

Current price ₹2,597
Original price ₹2,894
Original price ₹2,894
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(-10%)
₹2,597
Current price ₹2,597

• Author(s): Empey, Kevin • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: LeadershipTHRIVE in the Future of Work provides a journey through the realities, implications and solutions for the rapidly changing w...

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Think Like Gary Vee: Top 30 Life and Business Lessons from Gary Vaynerchuk

Fernandez, Ivan

Paperback

Current price ₹608
Original price ₹966
Original price ₹966
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(-37%)
₹608
Current price ₹608

• Author(s): Fernandez, Ivan • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management • BISAC: BusinessFeel overwhelmed by your thoughts? Struggling with finding your true purpose in life? O...

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Think One Team: The Essential Guide To Building And Connecting Teams

Winter

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• Author(s): Winter • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: LeadershipUnlock your team's potential The era of disconnected teams and silo thinking is over. When leaders and teams are not aligned and d...

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Think Big: Discover How to Expand Your Thinking in Order to Make Big Things Happen in Your Life

Ace McCloud

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• Author(s): Ace McCloud • Publisher: Pro Mastery Publishing • Publisher Imprint: Pro Mastery Publishing • Subject: Business Management • BISAC: Small Business - GeneralAre you settling for a mediocre life? Do you ever wonder what you are truly c...

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The World According To Drucker: Life and Work of the World's Greatest Management Thinker

Jack Beatty

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• Author(s): Jack Beatty • Publisher: Ebury Publishing • Publisher Imprint: BBC Books • Subject: Business Management

The Wiley-Blackwell Handbook Of The Psychology Of Leadership, Change And Organizational Development

Rachel Lewis, Arthur M. Freedman, Jonathan Passmore

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• Author(s): Rachel Lewis | Arthur M. Freedman | Jonathan Passmore • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Education & Psychology • BISAC: LeadershipFrom the Back CoverThis authoritative Wiley-Blackwell Handbook of Organi...

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The Why Of The Buy: Consumer Behavior And Fashion Marketing

Patricia Mink Rath, Stefani Bay, Richard Petrizzi

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• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...

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