Business Management

International Marketing discusses the core concepts of marketing in-depth in a global context. In this new edition the authors discuss marketing in...

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging ...

Fundamentals of Supply Chain Management has been designed as a comprehensive text for any course dealing with strategy and supply chains. Written i...

A research guide designed for today?s business student This practical, step-by-step guide shows business students how to successfully conduct a res...

Applied Human Resource Management Strategic Issues andExperiential Exercises gives business students indepth, hands onexperiential learning applica...

This book is a succinct and very accessible reference to the 100 most frequently adopted methods for implementing total quality management (TQM) in...

This textbook discusses supply chain management and provides a comprehensive overview of all the key activities and issues of supply chain and logi...

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) ...

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the...

This book offers perspectives, insights, techniques, and approaches for efficient and contemporary management practices in an organization. It prov...

This book takes a practical approach to human resource management (HRM), providing practicing managers, researchers, and students with a framework ...

Intercultural business communication has assumed enormous significance in recent times for corporate leaders for transmitting and disseminating ide...

This book presents a comprehensive account of the intricacies related to compensation and reward management in Indian organizations—a vital strateg...

Cases in Corporate Finance includes 60 unique case studies that illustrate the application of finance theories, models, and frameworks to real-life...

This book gives readers a hands-on understanding of Excel-assisted statistical techniques to take effective business decisions. It showcases applic...

This book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own path towards transformational leaders...

WHAT IF YOU CAN PREDICT WHICH HIGH PERFORMERS ARE AT RISK OF LEAVING 6 MONTHS BEFORE THEY WALK OUT THE DOOR? MERGE EXTERNAL DATA WITH YOUR OWN BUSI...

Unlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the invaluab...

We recognize that efficient utilization of human resources is essential for global economic growth, yet we see scarce representation of women in le...

EMPLOYEE EXPERIENCE HYBRID WORKPLACE PREDICTIVE ANALYTICS Founders and CXOs realise that talent is the real oil fueling organisational succe...

Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The...

KEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter commences w...

What makes a social entrepreneur ? A handful of pragmatism with a generous dose of idealism. How does one recognize a social entrepreneur? Look for...

Management is the primary force within any organization which coordinates the activities of various systems in relation to its objectives. A school...

An indispensable companion to UG and PG students of social sciences, this book will enable readers to identify research problems, carry out researc...

The book provides necessary insights into various nuances of grant writing as well as management of R&D programs, based on author’s observation...

Principles of Management offers an intricate exploration of effective management, organization and leadership. This comprehensive work covers funda...

The book explores the friction between people with different gender and sexual identities in organizations. While organizations genuinely want to p...

S. Ramnarayan and T. V. Rao build on the foundation of their extensive research and work with organizations over several decades to answer some of ...

This revised edition of the well-known text provides a comprehensive and well-balanced overview of the entire spectrum of activities in merger tran...

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital ...

Can the greatest business challenges become the harbinger of the biggest corporate transformations? Can leadership be the key influencer when compa...

International Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business communicati...

The book has been written primarily for students of Insurance and covers life, fire, and marine insurances as well as Employees State Insurance, mo...

Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to cu...

The #1 New York Times bestselling author of The Earned Life, Triggers, MOJO, and What Got You Here Won't Get You There. Are you looking to revolu...

What do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence? Is it th...

Courses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of indire...

GIFT IFSC: A Comprehensive Guide is the first book on India’s maiden International Financial Services Centre offering a detailed overview of the IF...

How can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discoveringanddeveloping your auth...

We make payments via PayPal or Paytm, shop on Amazon or Flipkart, book accommodation on Airbnb or Oyo and call a cab using Uber or Ola apps. The bi...

An engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing economies. The predominant understanding...

Corporate Communications has come into its own. It is recognized today as a strategic brand-building function for companies and organizations aroun...

Office politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Regardless o...

‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have changed and perished. Managi...

In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and r...

Business, Society and Global Governance is a thoroughly revised and updated new edition of Building Business-Government Relations: A Skills Approac...

Finance students and practitioners may ask: can machines learn everything? Could AI help me? Computing students or practitioners may ask: which of ...