Business Management

Known for its accessible approach and concrete real-life examples, the second edition of Practical Business Negotiation continues to equip users wi...

Students of MBA and PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Manag...

The field of Human Resource Development has emerged as one of the most dynamic and multifaceted areas of business and management in recent years. Y...

About the Book: Essentials of Strategic Management This exciting new textbook is built on the belief that strategicmanagement principles are more s...

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital mar...

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need to ...

Many books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essentia...

The Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/ her knowledge ...

The Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/her knowledge i...

The present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and other postgradua...

Very few of us understand money in its totality and true essence. The book presents a wholesome perspective about money and how to handle it with d...

This exciting new text fills the gap in the management literature on organizational change. It presents a balanced view, which raises questions abo...

The second edition of this successful Strategy Reader retains many of the classic readings from the previous edition, such as those by Porter, Mint...

A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy...

Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrat...

The tools to inform, persuade, entertain an audience of any size, and to ultimately win more business. From informal luncheons to formal meetings ...

Despite the growing importance of the global emerging market (GEM) for the world’s business, economies, and politics, it has received a relatively ...

The Dynamics of Managing Diversity was one of the first books to respond to growing academic coverage of the topic of diversity management at degre...

India has been identified as one of the biggest emerging markets in the world. Indian organizations have increasingly begun to understand the impor...

This book provides a holistic and accessible approach to Sustainable Fashion Management. It offers an interdisciplinary and practical outlook, comb...

The management and balancing of social, environmental and economic sustainability is one of the most complex and urgent challenges facing both priv...

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and ...

In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the hi...

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic ...

How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic manag...

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Comm...

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to m...

Senior Executive Assessment is a concise and practical guide that demystifies assessment that is conducted at the senior-executive level. Defines S...

Selling Rights has firmly established itself as the leading guide to all aspects of rights sales and co-publications throughout the world. The eigh...

Doing business the old-fashioned way is a thing of the past! Selling in the New World of Business presents a practical look at how technology has c...

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete g...

Primer on Risk Analysis: Decision Making Under Uncertainty, Second Edition lays out the tasks of risk analysis in a straightforward, conceptual man...

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not ...

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them toget...

Innovation is increasingly identified as the critical factor in ensuring economic competitiveness. Departments of state and quasi-governmental orga...

For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed t...

Social theorists speculate about large-scale social questions, asking of any phenomenon, how is it possible? This book addresses how various social...

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existin...

Innovation, Entrepreneurship, Geography and Growth provides a timely, accessible review of our understanding of the complex links between innovatio...

With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool t...

Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition...

The clash of cultures, coupled with rapid technological advances, seems to be pushing us in paradoxical directions. On the one hand, the world seem...

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwi...

The second edition of this bestselling textbook has been fully updated with a synopsis of the latest changes in the fields of intercultural communi...

Prepare for success in management today with this brief, streamlined approach from leading management author Ricky Griffin. FUNDAMENTALS OF MANAGEM...

Post the Financial Crash, the role of regulation and the impact of regulation on all aspects of the financial industry has broadened and intensifie...

Sweeping changes have taken place within financial services over the course of the past thirty years in response to a variety of influences, such a...