Business Management

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Build...

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As t...

Digital Government: Managing Public Sector Reform in the Digital Era presents a public management perspective on digital government and technology-...

Designing the Best Call Center for Your Business examines all key aspects of opening and expanding a live agent call center, with in-depth coverage...

Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This...

Increasingly graduates, and anyone entering employment, need an individual digital presence to stand out and showcase themselves to secure their fi...

Corporate sustainability needs a rethink. We have entered the human-influenced Anthropocene age, and we are witnessing accelerating changes in eart...

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain a...

Ethical aspects of business and the economy are of increasing concern in business practice, higher education, and society in general. This concern ...

Traditionally, books on business ethics focus on CSR, companies’ relations with their stakeholders, and corporate citizenship. More recently, green...

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduct...

The second edition of Business Ethics introduces readers to key ethical issues that arise within the world of business, providing a strong theoreti...

Millions of people around the world are involved in direct selling. There are 12 million in the United States alone! Almost 74 percent of direct se...

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Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation ...

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations mana...

Since its original publication in 2000, this text has been intended for students studying HRM for the first time. Its major features are its compre...

This edited volume contains original chapters by some of the leading researchers and writers in HRD. It provides a definitive work on the design an...

New technology and regulations, blurred organizational boundaries, and an increasingly globalized workforce present opportunities and threats that ...

This bestselling textbook tackles these and many other challenges head on. Combining a clear, thorough introduction to the business environment wit...

This primer offers MBA and other advanced students exposure to the basic theories and concepts of organizational behavior and management. Delivers...

Drawing from fifty years of experience, research, and observation in entrepreneurial strategy, Tom Cannon offers a game plan for entrepreurs. At th...

Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner's App...

Special Features: haworthpress.com The Book on Management is a step-by-step description of what management really ... Throughout The Book on Manage...

This exciting sequel to John Child′s classic text, Organization, provides a current, comprehensive guide to organizational management in today s wo...

This popular and comprehensive text gives the reader an appreciation of the concepts and principles of total quality management (TQM) and serves as...

Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial function...

Management Ethics is an indispensable resource and guide to the issues and debates within the ethics of management. It includes examination of: the...

International Payments Letters of Credit, Documentary Collections and Cyber Payments in International Transactions by Edward G. Hinkelman, 81269125...

International Negotiating Planning and Conducting International Commercial Negotiations by Jeffrey Edmund Curry, 8126912529, 9788126912520, Atl-WTP

What is an international business organization? What are the management challenges that students and managers meet in an international arena? Based...

This handbook is a detailed exploration of the theories, policies, and issues stemming from the field of International Trade. Written by specialist...

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. A practical introduct...

Entrepreneurship--"creativity plus ambition"--is credited for technological invention and the rise of corporate empires and directly linked to econ...

Entrepreneurship--"creativity plus ambition"--is credited for technological invention and the rise of corporate empires and directly linked to econ...