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Business Management

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Consumer Behaviour

Rajneesh Krishna

Paperback

Current price ₹893
Original price ₹1,050
Original price ₹1,050
Original price ₹1,050
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₹893
Current price ₹893

• Author(s): Rajneesh Krishna • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

Business Research Methods

Prahlad Mishra

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Current price ₹731
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₹731
Current price ₹731

• Author(s): Prahlad Mishra • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

Business Process Management

Mathias Weske

Paperback

Current price ₹3,486
Original price ₹5,362
Original price ₹5,362
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₹3,486
Current price ₹3,486

• Author(s): Mathias Weske • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Data Science - GeneralBusiness process management is usually treated from two different perspectives: business administr...

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Product Management in the Digital Era: Theory and Practice

Srinivas R. Pingali, Shankar Prakash, Jyothi R. Korem and Kiran Pedada

Paperback

Current price ₹627
Original price ₹895
Original price ₹895
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₹627
Current price ₹627

• Author(s): Srinivas R. Pingali | Shankar Prakash | Jyothi R. Korem and Kiran Pedada • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management

Value Creation: The Definitive Guide for Business Leaders

Gautam Mahajan

Paperback

Current price ₹447
Original price ₹595
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Original price ₹595
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₹447
Current price ₹447

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIncreasing disruption, diminishing returns and demanding customers require business leaders to create more value, remain relevant and st...

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Mentoring 2.0 A Practitioner's Guide to Changing Lives

Sunil Unny Guptan

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Current price ₹447
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₹447
Current price ₹447

• Author(s): Sunil Unny Guptan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMentors are magical people. They can potentially transform ordinary folks into amazing _x005F_x0003_icons of achievement. This book...

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How to Rule the Internet and Make Money on Every Click

Seema Gupta

Paperback

₹413
Original price ₹550
Original price ₹550
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₹413
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• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home? No matter what...

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Financial Management: A Strategic Perspective

Nikhil Chandra Shil, Bhagaban Das

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Current price ₹747
Original price ₹995
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₹747
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• Author(s): Nikhil Chandra Shil | Bhagaban Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book discusses the concepts of financial management by using real-life corporate strategies to help understand...

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A Modern Playbook of Digital Transformation

Amitabh Mishra, Ashish Ranjan

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
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₹522
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• Author(s): Amitabh Mishra | Ashish Ranjan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn order for successful business transformation to occur, there’s an inner transformation that must happen. The innumera...

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Human Resource Information Systems: Basics, Applications, and Future Directions

Michael J. Kavanagh, Mohan Thite, Richard D. Johnson

Paperback

Current price ₹747
Original price ₹995
Original price ₹995
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₹747
Current price ₹747

• Author(s): Michael J. Kavanagh | Mohan Thite | Richard D. Johnson • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA practical human Resource information system (HRIS) guide with real-world probl...

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Business-to-Business Marketing

Ross Brennan, Louise Canning, Raymond McDowell

Paperback

Current price ₹544
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₹544
Current price ₹544

• Author(s): Ross Brennan | Louise Canning | Raymond McDowell • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis comprehensive yet concise textbook covers both the theory and practice of busines...

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Financial Planning: Theory and Practice

Anandi P. Sahu, Harry StarnJr, Shailendra Kumar Rai

Paperback

Current price ₹469
Original price ₹625
Original price ₹625
Original price ₹625
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₹469
Current price ₹469

• Author(s): Anandi P. Sahu | Harry StarnJr | Shailendra Kumar Rai • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Investments & Securities - GeneralAn all-encompassing companion to unders...

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Mahila Udyojak: Prernadaayak Yashogatha

Avinash Kirpal, Kirpal

Paperback

Current price ₹225
Original price ₹345
Original price ₹345
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₹225
Current price ₹225

• Author(s): Avinash Kirpal | Kirpal • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Organizational BehaviorWomentrepreneurs tells inspiring stories of women entrepreneurs in India. These sto...

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Winning with Employees: Leveraging Employee Experience for a Competitive Edge

D. N. Venkatesh

Paperback

Current price ₹452
Original price ₹695
Original price ₹695
Original price ₹695
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₹452
Current price ₹452

• Author(s): D. N. Venkatesh • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralThis book talks about how to engage today′s rarest resource: TALENT. It reveals the secrets for not only hi...

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The Ultimate Book Of Business Thinking: Harnessing the Power of the World's Greatest Business Ideas

Des Dearlove

Paperback

Current price ₹1,040
Original price ₹2,735
Original price ₹2,735
Original price ₹2,735
(-62%)
₹1,040
Current price ₹1,040

• Author(s): Des Dearlove • Publisher: Wiley • Publisher Imprint: Capstone • Subject: Business Management • BISAC: Decision Making & Problem SolvingAbout the Book Thousands of brilliant business ideas are launched into the world of work every...

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The Global Governance Of Knowledge: Patent Offices and their Clients

Peter Drahos

Paperback

Current price ₹1,201
Original price ₹4,289
Original price ₹4,289
Original price ₹4,289
(-72%)
₹1,201
Current price ₹1,201

• Author(s): Peter Drahos • Publisher: Cambridge UP • Publisher Imprint: Cambridge • Subject: Business Management • BISAC: Intellectual Property - PatentAbout the Book Patent offices around the world have granted millions of patents to multinatio...

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Smart Things To Know About E-Business

Michael J. Cunningham

Paperback

Current price ₹1,040
Original price ₹2,735
Original price ₹2,735
Original price ₹2,735
(-62%)
₹1,040
Current price ₹1,040

• Author(s): Michael J. Cunningham • Publisher: Wiley • Publisher Imprint: Capstone • Subject: Business ManagementAbout the Book Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new lea...

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Services Marketing: Text and Cases

Steve Baron, Kim Harris

Paperback

Current price ₹971
Original price ₹4,043
Original price ₹4,043
Original price ₹4,043
(-76%)
₹971
Current price ₹971

• Author(s): Steve Baron | Kim Harris • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementThis text has been substantially updated to cover all the most recent developments in services marketing, such as technologi...

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Selling and Negotiation Skills: A Pragmatic Approach

Prashant Chaudhary

Paperback

Current price ₹338
Original price ₹450
Original price ₹450
Original price ₹450
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₹338
Current price ₹338

• Author(s): Prashant Chaudhary • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Accounting - FinancialAn indispensable companion to every student and professional who hopes to master the art o...

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Retail Marketing in the Modern Age

Prashant Chaudhary

Paperback

Current price ₹447
Original price ₹595
Original price ₹595
Original price ₹595
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₹447
Current price ₹447

• Author(s): Prashant Chaudhary • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Marketing - General What differentiates one brand from the others in the retail industry? What does brand experi...

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Management And Cost Accounting

Colin Drury

Paperback

Current price ₹1,206
Original price ₹5,024
Original price ₹5,024
Original price ₹5,024
(-76%)
₹1,206
Current price ₹1,206

• Author(s): Colin Drury • Publisher: Cengage • Publisher Imprint: IntThomBus • Subject: Business ManagementAbout the Book Management and Cost Accounting, 6e Value Media Edition offers the student an extensive set of learning resources to help re...

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Industrial Relations and Labour Laws for Managers

Parul Gupta

Paperback

Current price ₹447
Original price ₹595
Original price ₹595
Original price ₹595
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₹447
Current price ₹447

• Author(s): Parul Gupta • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - GeneralA lucid and exemplary introduction to Indian labour laws and a thorough discussion on the legislati...

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Indian Business Case Studies (Vol. 6)

S B Mathur

Paperback

Current price ₹627
Original price ₹895
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₹627
Current price ₹627

• Author(s): S B Mathur • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book It has been decades since many business schools outside India adopted the case study methodolo...

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Indian Business Case Studies (Vol. 2)

Bhagyashree Kunte

Paperback

Current price ₹622
Original price ₹895
Original price ₹895
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₹622
Current price ₹622

• Author(s): Bhagyashree Kunte • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book This volumes has multidisciplinary Indian case studies from different area...

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Index Investing A Low-Cost Low-Risk Strategy to Investment Success

Abhishek Kumar

Paperback

Current price ₹355
Original price ₹545
Original price ₹545
Original price ₹545
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₹355
Current price ₹355

• Author(s): Abhishek Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business ManagementWelcome to the mysterious world of equity market, which is not so mysterious after all! Most investors get it wrong when it ...

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Hbr Guide To Getting The Right Work Done

Harvard Business Review

Paperback

Current price ₹455
Original price ₹699
Original price ₹699
Original price ₹699
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₹455
Current price ₹455

• Author(s): Harvard Business Review • Publisher: Harvard Business Pub • Publisher Imprint: HarBusRev • Subject: Business Management • BISAC: Time ManagementAbout the Book IS YOUR WORKLOAD SLOWING YOU--AND YOUR CAREER--DOWN? Your inbox is overflo...

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Daring To Dream: Cultivating Corporate Creativity Through Dreamwork

Anjali Hazarika

Paperback

Current price ₹569
Original price ₹875
Original price ₹875
Original price ₹875
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₹569
Current price ₹569

• Author(s): Anjali Hazarika • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business ManagementWith business environments becoming increasingly complex and challenging, it has become imperative to find innovative and cr...

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Customer First A Mindset That Spells Success in Today’s World

Jacqueline P. Mundkur, Varun Aggarwal

Paperback

Current price ₹387
Original price ₹595
Original price ₹595
Original price ₹595
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₹387
Current price ₹387

• Author(s): Jacqueline P. Mundkur | Varun Aggarwal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralHow often have you complained about poor customer experience at a hotel...

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Competency Based Human Resource Management

Anindya Basu Roy, Sumati Ray

Paperback

Current price ₹319
Original price ₹425
Original price ₹425
Original price ₹425
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₹319
Current price ₹319

• Author(s): Anindya Basu Roy | Sumati Ray • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Management - GeneralAn analytics-based approach to competency modelling and assessment as the pivot f...

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Cases in Financial Management

Mayank Joshipura, Sachin Mathur

Paperback

Current price ₹488
Original price ₹650
Original price ₹650
Original price ₹650
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₹488
Current price ₹488

• Author(s): Mayank Joshipura | Sachin Mathur • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Corporate Finance - GeneralThis book includes contemporary and industry-relevant cases of financia...

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Business Statistics Using Excel

R. Panneerselvam

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
Original price ₹795
(-25%)
₹597
Current price ₹597

• Author(s): R. Panneerselvam • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: StatisticsA comprehensive and engaging textbook that presents the fundamentals of statistical analysis using Excel...

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Business Process Management: Practical Guidlines to Successful

John Jeston

Paperback

Current price ₹1,327
Original price ₹1,895
Original price ₹1,895
Original price ₹1,895
(-30%)
₹1,327
Current price ₹1,327

• Author(s): John Jeston • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementThis book has helped leaders and BPM practitioners successfully implement BPM projects, enabling them to add impactful and me...

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Complexity and Leadership

Chauhan, Kiran

Paperback

Current price ₹3,186
Original price ₹4,901
Original price ₹4,901
Original price ₹4,901
(-35%)
₹3,186
Current price ₹3,186

• Author(s): Chauhan | Kiran • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: LeadershipThis book challenges the orthodox discourse on leadership - often expressed in heroic and individualis...

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Design Thinking Playbook

Lewrick, Michael

Paperback

Current price ₹2,194
Original price ₹3,374
Original price ₹3,374
Original price ₹3,374
(-35%)
₹2,194
Current price ₹2,194

• Author(s): Lewrick, Michael • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industrial ManagementA radical shift in perspective to transform your organization to become more innovative The Design Thinking P...

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Accounting (VSI): Very Short Introduction

Christopher Nobes

Paperback

Current price ₹245
Original price ₹350
Original price ₹350
Original price ₹350
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₹245
Current price ₹245

• Author(s): Christopher Nobes • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Accounting - GeneralAlmost everyone will have some connection to accounting - in business, through self-employment, perso...

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The Idea Of Pakistan

Cohen Stephen Philip

Paperback

Current price ₹414
Original price ₹595
Original price ₹595
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₹414
Current price ₹414

• Author(s): Cohen Stephen Philip • Publisher: Oxford UP • Publisher Imprint: Oxford UPIn this book, Stephen Cohen offers a panoramic and intensely biographical portrait of this complex country--from its ideational origins to its present existenc...

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Mathematics with Applications in the Management, Natural and Social Sciences, Global Edition: Core Concepts

Margaret Lial

Paperback

Current price ₹4,541
Original price ₹6,985
Original price ₹6,985
Original price ₹6,985
(-35%)
₹4,541
Current price ₹4,541

• Author(s): Margaret Lial • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementMathematics with Applications in the Management, Natural, and Social Sciences is an applications-focused text that helps you build a strong...

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Principles of Marketing for a Digital Age

Tuten

Paperback

Current price ₹3,983
Original price ₹6,127
Original price ₹6,127
Original price ₹6,127
(-35%)
₹3,983
Current price ₹3,983

• Author(s): Tuten • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWinner of the TAA 2021 Most Promising New Textbook Award! Principles of Marketing for a Digital A...

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Work Psychology: The Basics

Laura Dean

Paperback

Current price ₹1,544
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-30%)
₹1,544
Current price ₹1,544

• Author(s): Laura Dean • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyWork Psychology: The Basics provides an accessible, jargon-free introductio...

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Air Transport Economics: From Theory to Applications

Bijan Vasigh, Brian Pearce

Paperback

Current price ₹5,747
Original price ₹8,210
Original price ₹8,210
Original price ₹8,210
(-30%)
₹5,747
Current price ₹5,747

• Author(s): Bijan Vasigh | Brian Pearce • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - TransportationAir Transport Economics: From Theory to Applications uniquely merges the ...

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Consumer Behaviour

Zubin Sethna, Jim Blythe

Paperback

Current price ₹672
Original price ₹895
Original price ₹895
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(-25%)
₹672
Current price ₹672

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

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The Essential Guide to Doing Your Research Project

Zina O'leary

Paperback

Current price ₹713
Original price ₹950
Original price ₹950
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₹713
Current price ₹713

• Author(s): Zina O'leary • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThe Essential Guide to Doing Your Research Project gives students the knowledge and skills they need to get from `clueless...

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Supply Chain Management

John T. Mentzer

Paperback

Current price ₹672
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₹672
Current price ₹672

• Author(s): John T. Mentzer • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementJohn Mentzer Draws On In-Depth, Real World Interviews With The Top Supply Chain Executives In Twenty Companies, And A T...

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Organization Change: Theory and Practice

W. Warner Burke

Paperback

Current price ₹597
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Original price ₹795
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₹597
Current price ₹597

• Author(s): W. Warner Burke • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis best-selling text shows how effective organization change is grounded in sound knowledge about human behavior in t...

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Supply Chain and Logistics Management An Integrated Approach

Rajat K Baisya

Paperback

Current price ₹837
Original price ₹1,195
Original price ₹1,195
Original price ₹1,195
(-30%)
₹837
Current price ₹837

• Author(s): Rajat K Baisya • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis textbook discusses supply chain management and provides a comprehensive overview of all the key activities and i...

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Performance Management: Path to Growth and Excellence

T. V. Rao, Nandini Chawla

Paperback

Current price ₹697
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Original price ₹995
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₹697
Current price ₹697

• Author(s): T. V. Rao | Nandini Chawla • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book attempts to shift focus from performance appraisals to performance management incorporating per...

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Walk the Talk: Women, Work, Equity, Effectiveness

Anjali Hazarika

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
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₹597
Current price ₹597

• Author(s): Anjali Hazarika • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe recognize that efficient utilization of human resources is essential for global economic growth, yet we see scarce representation of...

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Systematic Approach to GST

CA. S.K. Mishra

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): CA. S.K. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter...

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Research Insights A Handbook on Grant Writing and Program Management

Rajiv K. Tayal

Paperback

₹222
Original price ₹295
Original price ₹295
Original price ₹295
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₹222
Current price ₹222

• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book provides necessary insights into various nuances of grant writing as well as management of R&D programs, based on author’s ...

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It's Logical: Innovating Profitable Business Models

Kaustubh Dhargalkar

Paperback

Current price ₹372
Original price ₹495
Original price ₹495
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₹372
Current price ₹372

• Author(s): Kaustubh Dhargalkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION! It is a common belief that innovation and creativity lie within the purview of gen...

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International Business Communication A Global Communicator's Handbook

Preeti Oza

Paperback

₹522
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): Preeti Oza • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business comm...

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Get Intentional: Unconventional Approaches for Personal Branding and Professional Advancement

Aniisu K. Verghese

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): Aniisu K. Verghese • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHow can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discoveringanddevel...

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Fintech Future: The Digital DNA of Finance

Sanjay Phadke

Paperback

Current price ₹372
Original price ₹495
Original price ₹495
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₹372
Current price ₹372

• Author(s): Sanjay Phadke • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe make payments via PayPal or Paytm, shop on Amazon or Flipkart, book accommodation on Airbnb or Oyo and call a cab using Uber or Ola ap...

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Corporate Communication A 21st Century Primer

Joseph Fernandez

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): Joseph Fernandez • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communications has come into its own. It is recognized today as a strategic brand-building function for companies and organi...

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Change Management: Concepts, Techniques, Strategies & Execution

Moid Siddiqui, R.H. Khwaja

Paperback

₹447
Original price ₹595
Original price ₹595
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₹447
Current price ₹447

• Author(s): Moid Siddiqui | R.H. Khwaja • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have chan...

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An Introduction to Human Resource Management

Nick Wilton

Paperback

Current price ₹672
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₹672
Current price ₹672

• Author(s): Nick Wilton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

Success in Marketing: Know the Mantras

A. Nag

Paperback

₹597
Original price ₹795
Original price ₹795
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₹597
Current price ₹597

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMany books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essen...

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Human Resource Management

Gurpreet Randhawa

Paperback

₹372
Original price ₹495
Original price ₹495
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₹372
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• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and ot...

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Marketing and Globalization

Aurélia Durand

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Original price ₹6,985
Original price ₹6,985
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Current price ₹4,890

• Author(s): Aurélia Durand • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingThis concise text focuses squarely on the issues facing marketers in an increasingly glo...

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Mathematics For Economics And Business: An Interactive Introduction, Includes MathEcon CD-ROM

Jean Soper

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Original price ₹895
Original price ₹895
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₹627
Current price ₹627

• Author(s): Jean Soper • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management