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Consumer Behaviour
Rajneesh Krishna
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• Author(s): Rajneesh Krishna • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management
Business Research Methods
Prahlad Mishra
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• Author(s): Prahlad Mishra • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management
Business Process Management
Mathias Weske
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• Author(s): Mathias Weske • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Data Science - GeneralBusiness process management is usually treated from two different perspectives: business administr...
View full detailsProduct Management in the Digital Era: Theory and Practice
Srinivas R. Pingali, Shankar Prakash, Jyothi R. Korem and Kiran Pedada
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• Author(s): Srinivas R. Pingali | Shankar Prakash | Jyothi R. Korem and Kiran Pedada • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business Management
Value Creation: The Definitive Guide for Business Leaders
Gautam Mahajan
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• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIncreasing disruption, diminishing returns and demanding customers require business leaders to create more value, remain relevant and st...
View full detailsMentoring 2.0 A Practitioner's Guide to Changing Lives
Sunil Unny Guptan
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• Author(s): Sunil Unny Guptan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMentors are magical people. They can potentially transform ordinary folks into amazing _x005F_x0003_icons of achievement. This book...
View full detailsHow to Rule the Internet and Make Money on Every Click
Seema Gupta
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• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home? No matter what...
View full detailsFinancial Management: A Strategic Perspective
Nikhil Chandra Shil, Bhagaban Das
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• Author(s): Nikhil Chandra Shil | Bhagaban Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book discusses the concepts of financial management by using real-life corporate strategies to help understand...
View full detailsA Modern Playbook of Digital Transformation
Amitabh Mishra, Ashish Ranjan
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• Author(s): Amitabh Mishra | Ashish Ranjan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn order for successful business transformation to occur, there’s an inner transformation that must happen. The innumera...
View full detailsHuman Resource Information Systems: Basics, Applications, and Future Directions
Michael J. Kavanagh, Mohan Thite, Richard D. Johnson
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• Author(s): Michael J. Kavanagh | Mohan Thite | Richard D. Johnson • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA practical human Resource information system (HRIS) guide with real-world probl...
View full detailsBusiness-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
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• Author(s): Ross Brennan | Louise Canning | Raymond McDowell • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis comprehensive yet concise textbook covers both the theory and practice of busines...
View full detailsFinancial Planning: Theory and Practice
Anandi P. Sahu, Harry StarnJr, Shailendra Kumar Rai
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• Author(s): Anandi P. Sahu | Harry StarnJr | Shailendra Kumar Rai • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Investments & Securities - GeneralAn all-encompassing companion to unders...
View full detailsMahila Udyojak: Prernadaayak Yashogatha
Avinash Kirpal, Kirpal
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• Author(s): Avinash Kirpal | Kirpal • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Organizational BehaviorWomentrepreneurs tells inspiring stories of women entrepreneurs in India. These sto...
View full detailsWinning with Employees: Leveraging Employee Experience for a Competitive Edge
D. N. Venkatesh
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• Author(s): D. N. Venkatesh • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralThis book talks about how to engage today′s rarest resource: TALENT. It reveals the secrets for not only hi...
View full detailsThe Ultimate Book Of Business Thinking: Harnessing the Power of the World's Greatest Business Ideas
Des Dearlove
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• Author(s): Des Dearlove • Publisher: Wiley • Publisher Imprint: Capstone • Subject: Business Management • BISAC: Decision Making & Problem SolvingAbout the Book Thousands of brilliant business ideas are launched into the world of work every...
View full detailsThe Global Governance Of Knowledge: Patent Offices and their Clients
Peter Drahos
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• Author(s): Peter Drahos • Publisher: Cambridge UP • Publisher Imprint: Cambridge • Subject: Business Management • BISAC: Intellectual Property - PatentAbout the Book Patent offices around the world have granted millions of patents to multinatio...
View full detailsSmart Things To Know About E-Business
Michael J. Cunningham
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• Author(s): Michael J. Cunningham • Publisher: Wiley • Publisher Imprint: Capstone • Subject: Business ManagementAbout the Book Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new lea...
View full detailsServices Marketing: Text and Cases
Steve Baron, Kim Harris
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• Author(s): Steve Baron | Kim Harris • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementThis text has been substantially updated to cover all the most recent developments in services marketing, such as technologi...
View full detailsSelling and Negotiation Skills: A Pragmatic Approach
Prashant Chaudhary
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• Author(s): Prashant Chaudhary • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Accounting - FinancialAn indispensable companion to every student and professional who hopes to master the art o...
View full detailsRetail Marketing in the Modern Age
Prashant Chaudhary
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• Author(s): Prashant Chaudhary • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Marketing - General What differentiates one brand from the others in the retail industry? What does brand experi...
View full detailsManagement And Cost Accounting
Colin Drury
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• Author(s): Colin Drury • Publisher: Cengage • Publisher Imprint: IntThomBus • Subject: Business ManagementAbout the Book Management and Cost Accounting, 6e Value Media Edition offers the student an extensive set of learning resources to help re...
View full detailsIndustrial Relations and Labour Laws for Managers
Parul Gupta
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• Author(s): Parul Gupta • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - GeneralA lucid and exemplary introduction to Indian labour laws and a thorough discussion on the legislati...
View full detailsIndian Business Case Studies (Vol. 6)
S B Mathur
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• Author(s): S B Mathur • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book It has been decades since many business schools outside India adopted the case study methodolo...
View full detailsIndian Business Case Studies (Vol. 2)
Bhagyashree Kunte
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• Author(s): Bhagyashree Kunte • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book This volumes has multidisciplinary Indian case studies from different area...
View full detailsIndex Investing A Low-Cost Low-Risk Strategy to Investment Success
Abhishek Kumar
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• Author(s): Abhishek Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business ManagementWelcome to the mysterious world of equity market, which is not so mysterious after all! Most investors get it wrong when it ...
View full detailsHbr Guide To Getting The Right Work Done
Harvard Business Review
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• Author(s): Harvard Business Review • Publisher: Harvard Business Pub • Publisher Imprint: HarBusRev • Subject: Business Management • BISAC: Time ManagementAbout the Book IS YOUR WORKLOAD SLOWING YOU--AND YOUR CAREER--DOWN? Your inbox is overflo...
View full detailsDaring To Dream: Cultivating Corporate Creativity Through Dreamwork
Anjali Hazarika
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• Author(s): Anjali Hazarika • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business ManagementWith business environments becoming increasingly complex and challenging, it has become imperative to find innovative and cr...
View full detailsCustomer First A Mindset That Spells Success in Today’s World
Jacqueline P. Mundkur, Varun Aggarwal
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• Author(s): Jacqueline P. Mundkur | Varun Aggarwal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralHow often have you complained about poor customer experience at a hotel...
View full detailsCompetency Based Human Resource Management
Anindya Basu Roy, Sumati Ray
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• Author(s): Anindya Basu Roy | Sumati Ray • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Management - GeneralAn analytics-based approach to competency modelling and assessment as the pivot f...
View full detailsCases in Financial Management
Mayank Joshipura, Sachin Mathur
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• Author(s): Mayank Joshipura | Sachin Mathur • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Corporate Finance - GeneralThis book includes contemporary and industry-relevant cases of financia...
View full detailsBusiness Statistics Using Excel
R. Panneerselvam
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• Author(s): R. Panneerselvam • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: StatisticsA comprehensive and engaging textbook that presents the fundamentals of statistical analysis using Excel...
View full detailsBusiness Process Management: Practical Guidlines to Successful
John Jeston
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• Author(s): John Jeston • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementThis book has helped leaders and BPM practitioners successfully implement BPM projects, enabling them to add impactful and me...
View full detailsComplexity and Leadership
Chauhan, Kiran
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• Author(s): Chauhan | Kiran • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: LeadershipThis book challenges the orthodox discourse on leadership - often expressed in heroic and individualis...
View full detailsDesign Thinking Playbook
Lewrick, Michael
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• Author(s): Lewrick, Michael • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industrial ManagementA radical shift in perspective to transform your organization to become more innovative The Design Thinking P...
View full detailsAccounting (VSI): Very Short Introduction
Christopher Nobes
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• Author(s): Christopher Nobes • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Accounting - GeneralAlmost everyone will have some connection to accounting - in business, through self-employment, perso...
View full detailsThe Idea Of Pakistan
Cohen Stephen Philip
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• Author(s): Cohen Stephen Philip • Publisher: Oxford UP • Publisher Imprint: Oxford UPIn this book, Stephen Cohen offers a panoramic and intensely biographical portrait of this complex country--from its ideational origins to its present existenc...
View full detailsMathematics with Applications in the Management, Natural and Social Sciences, Global Edition: Core Concepts
Margaret Lial
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• Author(s): Margaret Lial • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementMathematics with Applications in the Management, Natural, and Social Sciences is an applications-focused text that helps you build a strong...
View full detailsPrinciples of Marketing for a Digital Age
Tuten
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• Author(s): Tuten • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWinner of the TAA 2021 Most Promising New Textbook Award! Principles of Marketing for a Digital A...
View full detailsWork Psychology: The Basics
Laura Dean
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• Author(s): Laura Dean • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyWork Psychology: The Basics provides an accessible, jargon-free introductio...
View full detailsAir Transport Economics: From Theory to Applications
Bijan Vasigh, Brian Pearce
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• Author(s): Bijan Vasigh | Brian Pearce • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - TransportationAir Transport Economics: From Theory to Applications uniquely merges the ...
View full detailsConsumer Behaviour
Zubin Sethna, Jim Blythe
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• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...
View full detailsThe Essential Guide to Doing Your Research Project
Zina O'leary
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• Author(s): Zina O'leary • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThe Essential Guide to Doing Your Research Project gives students the knowledge and skills they need to get from `clueless...
View full detailsSupply Chain Management
John T. Mentzer
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• Author(s): John T. Mentzer • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementJohn Mentzer Draws On In-Depth, Real World Interviews With The Top Supply Chain Executives In Twenty Companies, And A T...
View full detailsOrganization Change: Theory and Practice
W. Warner Burke
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• Author(s): W. Warner Burke • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis best-selling text shows how effective organization change is grounded in sound knowledge about human behavior in t...
View full detailsSupply Chain and Logistics Management An Integrated Approach
Rajat K Baisya
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• Author(s): Rajat K Baisya • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis textbook discusses supply chain management and provides a comprehensive overview of all the key activities and i...
View full detailsPerformance Management: Path to Growth and Excellence
T. V. Rao, Nandini Chawla
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• Author(s): T. V. Rao | Nandini Chawla • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book attempts to shift focus from performance appraisals to performance management incorporating per...
View full detailsWalk the Talk: Women, Work, Equity, Effectiveness
Anjali Hazarika
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• Author(s): Anjali Hazarika • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe recognize that efficient utilization of human resources is essential for global economic growth, yet we see scarce representation of...
View full detailsSystematic Approach to GST
CA. S.K. Mishra
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• Author(s): CA. S.K. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter...
View full detailsResearch Insights A Handbook on Grant Writing and Program Management
Rajiv K. Tayal
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• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book provides necessary insights into various nuances of grant writing as well as management of R&D programs, based on author’s ...
View full detailsIt's Logical: Innovating Profitable Business Models
Kaustubh Dhargalkar
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• Author(s): Kaustubh Dhargalkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION! It is a common belief that innovation and creativity lie within the purview of gen...
View full detailsInternational Business Communication A Global Communicator's Handbook
Preeti Oza
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• Author(s): Preeti Oza • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business comm...
View full detailsGet Intentional: Unconventional Approaches for Personal Branding and Professional Advancement
Aniisu K. Verghese
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• Author(s): Aniisu K. Verghese • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHow can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discoveringanddevel...
View full detailsFintech Future: The Digital DNA of Finance
Sanjay Phadke
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• Author(s): Sanjay Phadke • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe make payments via PayPal or Paytm, shop on Amazon or Flipkart, book accommodation on Airbnb or Oyo and call a cab using Uber or Ola ap...
View full detailsCorporate Communication A 21st Century Primer
Joseph Fernandez
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• Author(s): Joseph Fernandez • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communications has come into its own. It is recognized today as a strategic brand-building function for companies and organi...
View full detailsChange Management: Concepts, Techniques, Strategies & Execution
Moid Siddiqui, R.H. Khwaja
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• Author(s): Moid Siddiqui | R.H. Khwaja • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’? ‘Change or perish!’ is an oft-repeated catchphrase. But many companies have chan...
View full detailsAn Introduction to Human Resource Management
Nick Wilton
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• Author(s): Nick Wilton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management
Success in Marketing: Know the Mantras
A. Nag
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• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMany books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essen...
View full detailsHuman Resource Management
Gurpreet Randhawa
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• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and ot...
View full detailsMarketing and Globalization
Aurélia Durand
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• Author(s): Aurélia Durand • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingThis concise text focuses squarely on the issues facing marketers in an increasingly glo...
View full detailsMathematics For Economics And Business: An Interactive Introduction, Includes MathEcon CD-ROM
Jean Soper
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• Author(s): Jean Soper • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management