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Business Management

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Art and Science of Management in the Digital Era: Indian Spiritual Wisdom for Managing Sustainable Global Enterprise

R. P. Banerjee

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Current price ₹767
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₹767
Current price ₹767

• Author(s): R. P. Banerjee • Publisher: Sage Publications • Publisher Imprint: Sage Spectrum • Subject: Business Management • BISAC: GeneralA manager needs to perform the role of a leader, a consumer, a buyer, a maker, a worker, a messenger, an ...

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Advertising Account Planning

Turnbull, Sarah

Paperback

Current price ₹5,010
Original price ₹7,157
Original price ₹7,157
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₹5,010
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• Author(s): Turnbull | Sarah • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Advertising & PromotionThis practical and comprehensive text effectively provides advertising account plann...

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Branding and Disruptive Innovation: Owning Game-Changing Subcategories

David Aaker, Varsha Jain

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₹627
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• Author(s): David Aaker | Varsha Jain • Publisher: Wiley • Publisher Imprint: Wiley India • Subject: Business ManagementTHE ONLY WAY TO GROW (with rare exceptions) is the disruptive innovation where “must haves” defining game-changing subcategor...

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Total Customer Value Management: Transforming Business Thinking

Gautam Mahajan

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Current price ₹447
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₹447
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• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementTotal Customer Value Management: Transforming Business Thinking, a follow-up to the author’s best-selling book Customer Value Investment...

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Troll Proof Branding in the Age of Doppelgangers

Gaurav Sood

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Original price ₹550
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₹413
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• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementFake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies ...

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The Conscientious Manager: Nurturing Workplace Ethics and Synergies

Phani Medicharla

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₹447
Original price ₹595
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₹447
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• Author(s): Phani Medicharla • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAt the core of innovation and growth in any organization lies a driven and motivated team player who needs to be constantly nurtured a...

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Managerial Economics by Arun Kumar, Rachana Sharma

Arun Kumar, Rachana Sharma

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₹131
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₹131
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• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPlanned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the ...

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Strategic Marketing Planning: A Step-by-Step Approach

Karel Jan Alsem

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₹4,646
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• Author(s): Karel Jan Alsem • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralThis book provides a uniquely practical approach to strategic marketing planning. Combining a...

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Strategic Marketing Planning

Peter W. Reed

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Original price ₹11,526
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₹5,763
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• Author(s): Peter W. Reed • Publisher: Cengage • Publisher Imprint: Cengage • Subject: Business ManagementAbout the Book Our lives have gradually become dominated by markets. They are not only at the heart of capitalistic economies all over the ...

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Operations Strategy

David Walters

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• Author(s): David Walters • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementOperations Strategy by David Walters, 0230224962, 9780230224964, Palgr Mac

International Human Resource Management

Anne-Wil Harzing, Ashly H. Pinnington

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• Author(s): Anne-Wil Harzing | Ashly H. Pinnington • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThe earlier editions of this bestselling textbook have guided thousands of students through thei...

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International Business: Theory and Practice

Ehud Menipaz, Amit Menipaz, Shiv S Tripathi

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Current price ₹676
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• Author(s): Ehud Menipaz | Amit Menipaz | Shiv S Tripathi • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementInternational Business: Theory and Practice provides a broad overview of the multidimensi...

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Consumer Behaviour

Jim Blythe

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₹4,167
Current price ₹4,167

• Author(s): Jim Blythe • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand...

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What’s Your Superpower?: Ultra Special Senses and You

Anjana Sen

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Current price ₹355
Original price ₹545
Original price ₹545
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₹355
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• Author(s): Anjana Sen • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Organizational BehaviorIt's never too early or too late to uncover the superpowers that are hidden inside you. Using ...

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Troll Proof Branding in the Age of Doppelgangers

Gaurav Sood

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Current price ₹322
Original price ₹495
Original price ₹495
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₹322
Current price ₹322

• Author(s): Gaurav Sood • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralFake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of cons...

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The New Sales Manager: Challenges for the 21st Century

Walter Vieira

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Current price ₹322
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₹322
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• Author(s): Walter Vieira • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Sales & Selling - Management

The Impatient Manager

Walter Vieira

Paperback

Current price ₹244
Original price ₹375
Original price ₹375
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₹244
Current price ₹244

• Author(s): Walter Vieira • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General Watch Walter Vieira talk about The Impatient Manager The rules of the corporate world are now d...

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The Conscientious Manager: Nurturing Workplace Ethics and Synergies

Bala Phani Chand Medicharla

Paperback

Current price ₹322
Original price ₹495
Original price ₹495
Original price ₹495
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₹322
Current price ₹322

• Author(s): Bala Phani Chand Medicharla • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: General

Talent Management A Contemporary Perspective

Mamta Mohapatra, Swati Dhir

Paperback

Current price ₹447
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₹447
Current price ₹447

• Author(s): Mamta Mohapatra | Swati Dhir • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: GeneralA must-have textbook for students and budding HR professionals that provides insights on attrac...

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Systems Thinking for Effective Managers: The Road Less Travelled

Prashun Dutta

Paperback

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• Author(s): Prashun Dutta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Book Traditional education has been extremely biased towards science, owing primarily ...

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Surfing the Cryptocurrency Wave: Decoding the Next Generation of Money

Shubhasish Das

Paperback

Current price ₹322
Original price ₹495
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₹322
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• Author(s): Shubhasish Das • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Accounting - FinancialWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on ...

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Strategic Brilliance: From Concept to Reality

Chetan Walia

Paperback

Current price ₹322
Original price ₹495
Original price ₹495
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₹322
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• Author(s): Chetan Walia • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralWas it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Ne...

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

Sharad Sarin

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Current price ₹342
Original price ₹525
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₹342
Current price ₹342

• Author(s): Sharad Sarin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Marketing - GeneralHow do you teach grammar, punctuation and spelling in primary schools in a way that sparks childre...

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Rural Marketing: Challenges and Opportunities

Punam Gupta, Dinesh Kumar

Paperback

Current price ₹447
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₹447
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• Author(s): Punam Gupta | Dinesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book With 700 million prospective consumers including about 40 per cent of ...

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Organizational Behavior

Afsaneh Nahavandi, Janet V. Denhardt, Maria P. Aristigueta

Paperback

Current price ₹469
Original price ₹625
Original price ₹625
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Current price ₹469

• Author(s): Afsaneh Nahavandi | Janet V. Denhardt | Maria P. Aristigueta • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management This new textbook discusses all the major topics of organizational behavior emp...

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Mentoring 2.0: A Practitioner’s Guide to Changing Lives

Sunil Unny Guptan

Paperback

Current price ₹309
Original price ₹475
Original price ₹475
Original price ₹475
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₹309
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• Author(s): Sunil Unny Guptan • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralMentors are magical people. They can potentially transform ordinary folks into amazing icons...

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International Human Resource Management

Srinivas R. Kandula

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Current price ₹447
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₹447
Current price ₹447

• Author(s): Srinivas R. Kandula • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Human Resources & Personnel ManagementAbout the Book International Human Resource Management aims to help s...

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International Business: Theory and Practice

Amit Menipaz, Ehud Menipaz

Paperback

Current price ₹792
Original price ₹1,055
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₹792
Current price ₹792

• Author(s): Amit Menipaz | Ehud Menipaz • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementWhat are the fundamental challenges and emerging trends of international business today? International Busi...

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Human Resource Information Systems: Basics Applications and Future Directions

Michael J. Kavanagh, Mohan Thite, Richard Johnson

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Original price ₹1,400
Original price ₹1,400
Original price ₹1,400
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₹1,050
Current price ₹1,050

• Author(s): Michael J. Kavanagh | Mohan Thite | Richard Johnson • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementHuman Resource Information Systems was the first textbook to provide a thorough int...

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How to Rule the Internet and Make Money on Every Click

Seema Gupta

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Current price ₹358
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₹358
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• Author(s): Seema Gupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralWondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of...

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Green HRM A Climate-Conscious Route to Triple Bottom Line

Soni Agrawal, Roma Puri

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Current price ₹322
Original price ₹495
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₹322
Current price ₹322

• Author(s): Soni Agrawal | Roma Puri • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: GeneralEnvironment management and sustainability have become hackneyed terms in management parlance, but ...

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Corporate Finance: Text and Cases

S. R. Vishwanath

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Original price ₹825
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• Author(s): S. R. Vishwanath • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Accounting - FinancialThis book examines financial decision-making by firms and discusses how these decisions can ...

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Corporate Coaching: The Essential Guide

Sraban Mukherjee

Paperback

Current price ₹420
Original price ₹645
Original price ₹645
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₹420
Current price ₹420

• Author(s): Sraban Mukherjee • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralWorldwide, organizations invest heavily on their employees to enhance their capabilities and ...

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Business-to-Business Marketing

Louise Canning, Raymond McDowell

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Current price ₹559
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₹559
Current price ₹559

• Author(s): Louise Canning | Raymond McDowell • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThe Second Edition of this bestselling B2B textbook offers the same accessible clarity of insight, co...

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Business and Professional Communication: KEYS for Workplace Excellence

Kelly M. Quintanilla, Shawn T. Wahl

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Current price ₹597
Original price ₹795
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Current price ₹597

• Author(s): Kelly M. Quintanilla | Shawn T. Wahl • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics...

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Body Language: A Guide for Professionals

Hedwig Lewis, Hedwing Lewis

Paperback

Current price ₹374
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₹374
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• Author(s): Hedwig Lewis | Hedwing Lewis • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General

A Modern Playbook of Digital Transformation

Ashish Ranjan, Amitabh P. Mishra

Paperback

Current price ₹387
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₹387
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• Author(s): Ashish Ranjan | Amitabh P. Mishra • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book In order for successful business transformation to occur, ther...

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Global Risk/ Global Opportunity: Ten Essential Tools for Tracking Minds, Markets & Money

Shlomo Maital, D.V.R. Seshadri

Paperback

Current price ₹672
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₹672
Current price ₹672

• Author(s): Shlomo Maital | D.V.R. Seshadri • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementGlobal Risk / Global Opportunity provides business leaders, managers and consultants with tools that help strategize t...

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Vikas ke Liye Prashikshan

Late Udai Pareek, Rolf P. Lynton

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Current price ₹517
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Current price ₹517

• Author(s): Late Udai Pareek | Rolf P. Lynton • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Ethnic Studies - GeneralThis is the third edition of Rolf P. Lynton and Udai Pareek's bestsellin...

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The Winning Manager: Corporate Safalta Ke Liye Samay Ki Kasauti Par Khare Siddhant

Walter Vieira, Walter Viara

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Current price ₹387
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₹387
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• Author(s): Walter Vieira | Walter Viara • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralThis is not a standard book on management. It does not attempt to take the reader...

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The Huawei Story

Wu Chunbo, Tian Tao

Paperback

Current price ₹290
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₹290
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• Author(s): Wu Chunbo | Tian Tao • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business ManagementHuawei was founded in 1987 by ex-military officer Ren Zhengfei and formed as a private company owned by its employees....

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Tanaav evam Karya: Tanaav ko Samajhne evam Prabandhan Sambandhi Drishtikon

D. M. Pestonjee, Satish Pandey

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Current price ₹592
Original price ₹845
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₹592
Current price ₹592

• Author(s): D. M. Pestonjee | Satish Pandey • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralAbout the Book Stress and Work focuses on the problem of stress from various a...

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Somwarwar Prem Karaa Aani Tarunpani Nivrutta Whaa

Siddhartha Sharma

Paperback

Current price ₹452
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₹452
Current price ₹452

• Author(s): Siddhartha Sharma • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralAbout the Book Walk into any classroom of this country and you will find books on numerous s...

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Prabhavpurna Prastaav Lekhan

Vasudev Murthy

Paperback

Current price ₹257
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• Author(s): Vasudev Murthy • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralThis useful book demystifies a very important part of formal business practice—writing a qualit...

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Mulyanche Punarujjeevan: Naitik Vyavhar Vishwasahrta aani Sushasan Yanchi Gurukilli

Bharat Wakhlu, E Sreedharan

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Current price ₹322
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₹322
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• Author(s): Bharat Wakhlu | E Sreedharan • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Ethnic Studies - GeneralThis volume is a wake-up call to Indians to shape their country as an ethical...

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Manager te CEO: Utkarshaychya Vatetale 9 Tappe

Walter Vieira, Vieira

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• Author(s): Walter Vieira | Vieira • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralManager to CEO is a guide to understanding and surviving in the corporate environment. ...

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Kona Phasavate Aani Kase?: Ghotale Labadi ani Korporeta Visvaci Kalokhi Baju

Robin Banerjee

Paperback

Current price ₹557
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₹557
Current price ₹557

• Author(s): Robin Banerjee • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralThis book is a definitive account of Frauds and scams popping up in the Corporate World. A resu...

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HRD OD and Institution Building: Essays in Memory of Udai Pareek

Anil K. Khandelwal, T. V. Rao

Paperback

Current price ₹615
Original price ₹945
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• Author(s): Anil K. Khandelwal | T. V. Rao • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Organizational BehaviorWatch T. V. Rao and Anil K. Khandelwal talk about HRD, OD, and Institution B...

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Easy Money: Paishachyan Utkrantecha Itihas-Robinson Crusoe Te Pahile Mahayudh

Vivek Kaul, Kaul

Paperback

Current price ₹387
Original price ₹595
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₹387
Current price ₹387

• Author(s): Vivek Kaul | Kaul • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralThis is the third book in the Easy Money trilogy which discusses how, what the world now cal...

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Campus to Corporate: Rojgarkshamta Vruddhicha Yashomarg

Gangadhar Joshi, Joshi

Paperback

Current price ₹387
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₹387
Current price ₹387

• Author(s): Gangadhar Joshi | Joshi • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralThis textbook offers a fresh perspective to the techniques of coping with the challeng...

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Billions: Selling to the New Chinese Consumer

Tom Doctoroff

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Current price ₹1,041
Original price ₹2,082
Original price ₹2,082
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₹1,041
Current price ₹1,041

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

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Bhartiya Madhyam Vyavsaye

Vanita Kohli-Khandekar, Kohli-Khandekar

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Current price ₹732
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₹732
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• Author(s): Vanita Kohli-Khandekar | Kohli-Khandekar • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralThe Indian Media Business, Fourth Edition gives you detailed analysis...

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Adheer Vyavasthapak

Walter Vieira, Vieira

Paperback

Current price ₹257
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₹257
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• Author(s): Walter Vieira | Vieira • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - General About the Book The rules of the corporate world are now dynamic like never before. For...

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18 Brand Astra: Brand Viksit Karne Ke Liye Krips Brand Kshamtaon Ko Astr Ki Bhanti Upyog Me Layen

Jagdeep Kapoor

Paperback

Current price ₹192
Original price ₹295
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₹192
Current price ₹192

• Author(s): Jagdeep Kapoor • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management

24 Brand Mantra: Upbhoktaon Ke Dilo-Dimag Me Sthaan Banayen

Jagdeep Kapoor, .

Paperback

Current price ₹192
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₹192
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• Author(s): Jagdeep Kapoor | . • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management

9 Brand Shastra: Vijeta Brand Ke Nirman Hetu 9 Safal Brand Ranneetiyan

Jagdeep Kapoor, .

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• Author(s): Jagdeep Kapoor | . • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management

Zero Defect Hiring: A Quick Guide to the Most Important Decisions Managers Have to Make

Walter Anthony Dinteman

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• Author(s): Walter Anthony Dinteman • Publisher: Wiley • Publisher Imprint: Pfeiffer • Subject: Business ManagementAbout the Book Not taking the time to hire the best employees undermines an organization's performance and opens the door for comp...

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You Paid How Much For That?: How to Win at Money Without Losing at Love

Natalie H. Jenkins, Others

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• Author(s): Natalie H. Jenkins | Others • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Marriage & Long Term RelationshipsAbout the Book Money is the number one problem area for couples because mone...

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Work Organisations: A Critical Introduction

Paul Thompson, David McHugh

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• Author(s): Paul Thompson | David McHugh • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementAbout the Book This third edition is designed in a user friendly format with 25 chapters instead of the previous 12, mak...

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Work Communication: Mediated and Face-to-Face Practices

Maureen Guirdham

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• Author(s): Maureen Guirdham • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book Explores all aspects of interpersonal communication at work, from face-to-f...

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