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International Marketing: Approaching and Penetrating the International Marketplace
Jeffrey Edmund Curry
Paperback
• Author(s): Jeffrey Edmund Curry • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management
International Marketing Blunders: Marketing Mistakes Made by Companies that Should Have Known Better
International Marketing Blunders: Marketing Mistakes Made by Companies that Should Have Known Better
Michael D. White
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• Author(s): Michael D. White • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management
Human Resource Management, Theory & Practice
Bratton
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• Author(s): Bratton • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management
When Time Management Fails: How Efficient Managers Create More Value with Less Work
Hunkar Ozyasar
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• Author(s): Hunkar Ozyasar • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Business ManagementWhen Time Management Fails is based on more than 300 interviews with exceptionally efficient managers. By using examples from typical off...
View full detailsSuccess in Selling: Thirty Valuable Mantras
A. Nag
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• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementApproach of the Book Many books, including textbooks, are available on sales management. Textbooks are primarily meant for MBA and PGDM students...
View full detailsStrategic Management
I. Narsis, R. Vani
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• Author(s): I. Narsis | R. Vani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe aim of this book is to present the theory and practice of strategic management in a concise form, with particular emphasis on e...
View full detailsStrategic Approach To Human Resource Management: Concept, Tools and Application
Tapomoy Deb
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• Author(s): Tapomoy Deb • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the la...
View full detailsSales Management
C.L. Tyagi, Arun Kumar
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• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course....
View full detailsPracticals In Cost Accounts
P.G. Itnal
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• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...
View full detailsPersonnel Management: Theory and Practice (Vol. 3)
Arun Kumar, Rachana Sharma
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• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...
View full detailsPersonnel Management: Theory and Practice (Vol. 2)
Arun Kumar, Rachana Sharma
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• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...
View full detailsPersonnel Management: Theory and Practice (Vol. 1)
Arun Kumar, Rachana Sharma
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• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...
View full detailsMarketing Management
Arun Kumar, Rachana Sharma
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• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...
View full detailsManaging Modern Brands: Cult Theory and Psychology
Mareen Thomas Cherian
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• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...
View full detailsMaking You Placement Ready A Book for Commencement of a Professional Voyage
Shravan Kumar, Harleen Kaur, Neeta Awasthy
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• Author(s): Shravan Kumar | Harleen Kaur | Neeta Awasthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSoft skills are the soul of any expression. They can be inculcated and attained by minute observation of o...
View full detailsIntroduction To Commerce
Amit Vikram
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• Author(s): Amit Vikram • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIntroduction to Commerce attempts to provide simple and easy approach for understanding the basics of Commerce. It primarily covers six per...
View full detailsIndian Industrialisation: Trajectory Redefined
Dr. A.K. Agarwal
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• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a changing world, it is imperative today to develop deep-rooted strategic engagement of nations for mutual benefit, peace and prosp...
View full detailsHuman Resource Management
Priyanka Goel
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• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHuman Resource Management is the process of managing people in organizations in a structured manner. It encompasses the management of peo...
View full detailsFundamentals Of Effective Communication
M.P. Sinha, Shravan Kumar, Harleen Kaur
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• Author(s): M.P. Sinha | Shravan Kumar | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCommunication refers to the activity of conveying information through the exchange of thoughts, messages, or ...
View full detailsFundamentals Of Cost Accounting: Theory, Problems and Solutions
I. Narsis
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• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe knowledge and understanding of cost accounting is an integral part of learning the overall nature of accounting and is one of the varied ...
View full detailsFinancial and Management Accounting
C.L. Tyagi, Madhu Tyagi
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• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A...
View full detailsFinancial Accounting: A Simplified Approach
Naseem Ahmed
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• Author(s): Naseem Ahmed • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKeeping in view the latest revision and restructuring of B.Com. (Honours) Course, the book has been thoroughly revised and updated to meet...
View full detailsDictionary of Commerce and Management
S.N. Chand
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• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusiness environment is changing globally and consequently new terms are being introduced in the arena of Commerce and Management. The prese...
View full detailsBusiness Statistics
K.R. Gupta
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• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...
View full detailsBusiness Statistics
K.R. Gupta
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• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...
View full detailsBasic Statistics for Economics, Business, and Finance
E.K. Ummer
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• Author(s): E.K. Ummer • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementLearning statistics for many students is like taking some bitter-tasting medicine. Though the medicine is necessary to cure the illness, but...
View full detailsAuditing: Theory and Practice
Arun Kumar, Rachana Sharma
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• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of C...
View full detailsAdvertising Management
C.L. Tyagi, Arun Kumar
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• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...
View full detailsBusiness Research Methods4E (Ie)
Alan Bryman, Emma Bell
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• Author(s): Alan Bryman | Emma Bell • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management
Arabpati Karobariyon Ke Motivational Vichar
Swati Gautam
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• Author(s): Swati Gautam • Publisher: Prabhat Prakashan • Publisher Imprint: PrabhatPra • Subject: Business Management
Aat Level 2 The Business Environment Study Book
Accountext Publishing
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• Author(s): Accountext Publishing • Publisher: Bookvault Publishing • Publisher Imprint: Bookvault Publishing • Subject: Business Management • BISAC: Accounting - General
Banking And Insurance
Saptarishi Ray, Saynee Nayak
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• Author(s): Saptarishi Ray | Saynee Nayak • Publisher: Pearson Education India • Publisher Imprint: Pearson Education India • Subject: Business Management • BISAC: General
The Corporate Circus
Mayank Sharma
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• Author(s): Mayank Sharma • Publisher: BluOne Ink • Publisher Imprint: BluOne Ink • Subject: Business Management
Production And Logistics In Meeting Expositions Events And Convention
George G. Fenich
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• Author(s): George G. Fenich • Publisher: Pearson Education India • Publisher Imprint: Pearson Education India • Subject: Business Management • BISAC: General
Digital Transformation in Banking & Finance: Unlocking the Power of 110 AI Tools to Revolutionize the Banking and Finance Industry
Jayant Deshmukh
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• Author(s): Jayant Deshmukh • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: Finance - GeneralThe banking and finance sector is at the cusp of an extraordinary revolution...
View full detailsConsistent Profits with Option Buying: Global Strategies for Earning Steady Returns through Smart Options Trading
Alex K. Morgan
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• Author(s): Alex K. Morgan • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: Investments & Securities - Analysis & Trading StrategiesBook Title: Consistent Profits...
View full detailsMastering Negotiation Skills: A Practical Guide for Corporate Managers
Pattammal Varadarajan
Paperback
• Author(s): Pattammal Varadarajan • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: NegotiatingMastering Negotiation Skills: A Practical Guide for Corporate Managers by Va...
View full detailsThe Oracle Cloud ERP Project Manager's Playbook: From Planning to Go-Live and Beyond - Practical Tools, Templates, and Techniques for Successful Proje
Infowave Mrv
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• Author(s): Infowave Mrv • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: Management - GeneralElevate your career with the ultimate Oracle Cloud ERP PM playbook. This gui...
View full detailsHow Generative AI Shapes the Finance World: The Impact of AI Agents on Fintech Transactions with Stocks, ETF, FOREX, Crypto, Commodities & Real Time M
Marc Stanford, Carl Vincent Sutton
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• Author(s): Marc Stanford | Carl Vincent Sutton • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: E-Commerce - Online TradingThe financial world is being rewritten by inte...
View full detailsOmmniverse: OmniCommerce with a Heart Where Every Customer Matters
Tejash Hasmukhlal Shah
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• Author(s): Tejash Hasmukhlal Shah • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: Consumer Behavior - GeneralAre you a business owner stuck between growing your brand a...
View full detailsInvesting in Multifamily Real Estate: A Guide to Investing for Income, Impact, and Generational Wealth
Maria L. Ellis Bba Mba
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• Author(s): Maria L. Ellis Bba Mba • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: Investments & Securities - Real EstateBuild Wealth, Create Impact, and Leave a Leg...
View full detailsZero to GenAI Product Leader: The complete playbook for AI product management in the GenAI and Agentic AI era
Shrivastava
Paperback
• Author(s): Shrivastava • Publisher: Abir LLC • Publisher Imprint: Abir LLC • Subject: Business Management, • BISAC: Careers - Career Advancement & Professional DevelopmentZero to GenAI Product Leader is a practical and strategic guide to m...
View full detailsThe Edge: Trading Smart in Uncertain Times
Meir Velenski
Paperback
• Author(s): Meir Velenski • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: Bitcoin & CryptocurrenciesThe Edge: Trading Smart in Uncertain Times is a practical, modern...
View full detailsAI Product Management Essentials: Managing and Leading AI-Powered Products Across Industries
Shameem Ansari
Paperback
• Author(s): Shameem Ansari • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: GeneralArtificial Intelligence is everywhere-from personalized recommendations to predictive h...
View full detailsThe Good Fight: Use Productive Conflict to Get Your Team and Organization Back on Track
Liane Davey
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• Author(s): Liane Davey • Publisher: Page Two Books, Inc. • Publisher Imprint: Page Two Books, Inc. • Subject: Business Management, • BISAC: LeadershipNOW IN PAPERBACK! More productivity. Less drama. It all starts with a healthy conflict cultur...
View full detailsNo B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Dan S. Kennedy, Martin J. Fischer
Paperback
• Author(s): Dan S. Kennedy | Martin J. Fischer • Publisher: Entrepreneur Press • Publisher Imprint: Entrepreneur Press • Subject: Business Management, • BISAC: Marketing - DirectMillionaire maker Dan S. Kennedy and Martin J. Fischer reveal the ...
View full detailsMoney Together: How to find fairness in your relationship and become an unstoppable financial team
Douglas Boneparth
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• Author(s): Douglas Boneparth • Publisher: Harriman House Publishing • Publisher Imprint: Harriman House Publishing • Subject: Business Management, • BISAC: Personal Finance - Money ManagementMoney Together will help you conquer your money as a...
View full detailsThe 6-Hour Trader: A Beginner's Blueprint for Intraday Profits in India
Bhupesh Singh
Paperback
• Author(s): Bhupesh Singh • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Business And EconomicsIntraday Trading for Beginners in India: A Practical Guide to Daily Profits Using Simple StrategiesAre you...
View full detailsRSI Trading Strategies: Relative Strength Index Based Trading Strategies
Smart Money
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• Author(s): Smart Money • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Business And EconomicsIn the fast-paced world of trading, the right tools make all the difference. RSI Trading Strategies: Relativ...
View full detailsInner Circle Trader ICT Strategy: Master ICT Trading: Learn Market Structure Institutional O
Cole D. Whitaker
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• Author(s): Cole D. Whitaker • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Business And EconomicsINNER CIRCLE TRADER (ICT) STRATEGYMaster Market Structure, Institutional Order Flow, and Smart Money Co...
View full detailsSmart Money Concept Trading for Beginner: Learn Entry Types Imbalance Liquidity Institutio
Cole D. Whitaker
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• Author(s): Cole D. Whitaker • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Business And EconomicsUnlock the Hidden Mechanics Behind the Forex Market with Smart Money Concept Trading!Are you a beginner...
View full detailsVWAP Wave System: Day Trade the Futures Market with Structure Context and a Discretionary E
Chris Drysdale
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• Author(s): Chris Drysdale • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Business And EconomicsStruggling with inconsistency as a day trader?Tired of chasing breakouts, getting chopped up, or blindly ...
View full detailsThe Rise of One-Person Companies: A Success Guide for solopreneurs
Ava Bytewood
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• Author(s): Ava Bytewood • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Business And EconomicsTired of the 9-to-5 grind? Dreaming of building a thriving business on your terms, from anywhere? Is it tru...
View full detailsThe Leader I Was Meant to Be: A Reflection of a Leader Who Choose Growth Over Control
Mohamed Abdulah Hassan
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• Author(s): Mohamed Abdulah Hassan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Self HelpThe Leader I Was Meant to BeA Journey of Becoming Through Purpose, Trust, and HumanityBy Mohamed A. Hassan"Lea...
View full detailsPrice Action Breakdown (Vol. 2)
Laurentiu Damir
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• Author(s): Laurentiu Damir • Publisher: Laurentiu Damir • Publisher Imprint: Laurentiu Damir • BISAC: Business And EconomicsPrice Action Breakdown - Second EditionThis book expands on the concepts introduced in the first edition, offering a dee...
View full detailsLeadership with Soul: Putting People at the Heart of Your Growth Strategy
Andre LaCroix
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• Author(s): Andre LaCroix • Publisher: Co-Published with World Scientific • Publisher Imprint: Co-Published with World Scientific • BISAC: Business And EconomicsLeadership with Soul is an invitation for existing and future leaders to stop, think...
View full detailsPersonal FinancialPlanning
Garg Shalu
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• Author(s): Garg Shalu • Publisher: Sultan Chand & Sons • Publisher Imprint: Sultan Cha"Personal Financial Planning" is a comprehensive guide that aligns with the latest guidelines issued by the University of Delhi. Tailored to cover the ent...
View full detailsFinancial Management | Tweflth Edition|By Pearson
Pandey
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• Author(s): Pandey • Publisher: Pearson • Publisher Imprint: Pearson
The Art of Practicing and the Art of Communication in Financial Planning
Harold Evensky
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• Author(s): Harold Evensky • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsIf you are associated with the FINANCIAL PLANNING INDUSTRY, you cannot miss this book!
HR Analytics: Understanding Theories and Applications
Dipak Kumar Bhattacharyya
Paperback
• Author(s): Dipak Kumar Bhattacharyya • Publisher: Sage Publications • Publisher Imprint: SAGETexts • BISAC: Business And EconomicsHow can predictive analytics help HR personnel to make more informed decisions? How has analytics extended a new p...
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