Business Management

About the Book Markennamen sind ein wesentlicher Bestandteil unserer modernen Gesellschaft, denn sie beeinflussen in gro em Umfang unser Handeln. D...

About the Book Provides a toolkit for knowledgeably choosing the right HMO or health plan, and getting the most out of it. The text offers ways to ...

Office politics—the phrase usually invokes negative images, such as blaming, backstabbing, favouritism, resentment and jealousy. Like it or loathe ...

About the Book Schwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full-brokerage ma...

About the Book The places and spaces of managerial and professional work are changing rapidly. Long-established routines and disciplines of the per...

Written specifically as a core textbook for management students, this book is an essential companion in today’s rapidly changing globalized busines...

About the Author Anil K. Khandelwal is former Chairman and Managing Director of Bank of Baroda and Dena Bank.

About the Book In Casino Capitalism, Hans-Werner Sinn examines the causes of the banking crisis, points out the flaws in the economic rescue packag...

New-gen organizations are different in their design, structure, culture and processes; new-gen employees are different in their attitudes, aspirati...

This book includes contemporary and industry-relevant cases of financial management in the Indian context. Case discussion has emerged as a powerf...

About the Book An insider's view of the investment banking world from someone who is actually shaping it Powerful, controversial and determined, Th...

About the Book The economies of the eurozone countries are plagued by multiple crises, which cast major doubts over the future of the euro. In this...

This textbook offers a fresh perspective to the techniques of coping with the challenges of transition from a relaxed campus life to a professional...

About the Book How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how ma...

About the Book Purchasing is a function of growing interest and importance within most companies and organisations. We also live in a society where...

About the Book Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and t...

About the Book How much power does business exercise in Britain and the United States? Are giant firms that operate on a global scale beyond the co...

About the Book Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines. Written b...

About the Book Sony is a global household name. Look around your house - you may have a Trinitron television, a VAIO computer, a PlayStation or a W...

About the Book Get familiar with business sustainability in Asia Business Sustainability in Asia offers 12 chapters that cover different aspects of...

A comprehensive and engaging textbook that presents the fundamentals of statistical analysis using Excel and its application in business. For begi...

This new student textbook draws authoritatively on a wide range of actionable, conceptual, practical, case and visual material to help develop vita...

This book has helped leaders and BPM practitioners successfully implement BPM projects, enabling them to add impactful and measurable value to thei...

Business Planning and Market Strategy concisely lays out the issues in business planning and shows the readers how to come up with creative and inn...

About the Book With a user-friendly style and a strong theoretical base, Business Organisation for Construction provides readers with the tools req...

About the Book Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and i...

Business and law are in continuous communication. In seeking profits and growth, businesses transform the society and, in the process, create new c...

About the Book This is a comprehensive introductory textbook with supporting material in the form of syllabus guides, exam questions and answers. I...

This text examines the role of ethics in the business world and the ethical dilemmas encountered by managers. Ethical decisions do not take place i...

About the Book The contributors to this text address the key issues for businesses utilising data communications and the increasing importance of n...

About the Book Business and sustainability is the first textbook to offer students a comprehensive overview of how the world’s sustainability cha...

About the Book In Business and Society, 3/e, authors Thorne, Ferrell, and Ferrell introduce students to corporate responsibility by examining the c...

About the Book The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional are...

About the Book Venture capital demystified, for both investors and entrepreneurs Building Wealth Through Venture Capital is a practical how-to guid...

About the Book A new era of global banking and insurance is emerging, with leading banks eager to serve international markets. This book explores t...

About the Book Lead each person on your team up the learning curve.What's the secret to having an engaged and productive team? It's having a plan f...

Branding the Migrant: Arguments of Rights, Welfare and Security deals with the Unique Identification (UID)/ Aadhaar project which has burst upon In...

About the Book The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand buil...

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry ...

About the Book Gleichg�ltig, wie gut eine Marke am Markt positioniert ist - ein einziger negativer Kontakt zwischen Kunde und Mitarbeiter reicht ...

About the Book Brand Assets befasst sich mit einem brandaktuellen Thema - der Bewertung von Marken und anderen immateriellen Aktiva. Bietet einen ...

Turn adversity from fearsome foe to welcome friend. Ordinary resilience is not enough to inspire teams to greatness. Effective leaders must welcom...

About the Book Bottom Line Management presents a new approach to management. It will help you if you are a senior manager in an organization and ha...

About the Book The new, fully-updated edition of the respected guide to understanding financial extremes, evaluating investment opportunities, and ...

About the Book Have you ever wanted to be a bigger, braver version of yourself? Can you imagine how that would expand your perspective on your care...