Business Management

About the Book The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World , renowned celeb...

This book looks at what goes into localization of advertisements in Indian languages. ‘Ad’apting to Markets discusses the process of localization ...

About the Book Our contemporary age is confronted by a profound contradiction: on the one hand, our lives as workers, consumers and citizens have b...

About the Book Strategic technology strategy for smaller financial institutions Breaking Digital Gridlock empowers credit unions and community bank...

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a pr...

This book comprises all the single courses given as part of the First Summer School on Process Mining, PMSS 2022, which was held in Aachen, Germany...

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and worki...

A BASIC GUIDE TO INTERNATIONAL BUSINESS LAW 5ED (PB 2021) 9789001899783 WEVERS H. TAYLOR & FRANCIS

Formerly published by Chicago Business Press, now published by Sage Since strategy, organizational capabilities, and people management are increas...

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, n...

′Its scope and learning are brilliant and dazzling.’ – Eli Noam, Columbia Business School How did The New York Times transform its organisation f...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practi...

Formerly published by Chicago Business Press, now published by Sage Negotiation and Dispute Resolution, Second Edition utilizes an applied approac...

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospital...

Fully revised and updated to consider recent developments in the industry, the sixth edition of Managing Airports: An International Perspective pro...

This book provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to the structured ...

The fourth chapter specifies the detailed goals, processes, functions, artifacts, roles and tools of EAM, building the basis for an EAM process fra...

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been ...

This book challenges the orthodox discourse on leadership - often expressed in heroic and individualistic terms - and presents leadership as a prac...

The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using ...

This book critiques modern museologies and curatorial practices that have been complicit in emerging existential crises. It confidently presents no...

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly...

Revolutionize your data-driven presentations with this simple and actionable guide In Winning The Room: Creating and Delivering an Effective Data-...

In this expanded second edition, Dai and Chen explore the effective ways to manage intercultural conflict and develop intercultural harmony, and ta...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you und...

This book provides an understanding of innovation models and why they are important in the business context, considers sources of innovation, and h...

Mission-driven ventures have the power to change the world and solve today’s most pressing social problems. Social Entrepreneurship equips students...

This advanced undergraduate/graduate textbook teaches students in finance and economics how to use R to analyse financial data and implement financ...

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world ...

Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previousl...

Formerly published by Chicago Business Press, now published by Sage Human Resource Management: Managing Employees for Competitive Advantage, Fifth...

For courses in derivatives, options and futures, financial engineering, financial mathematics, and risk management. An Easily Understandable Intro...

For courses in financial management. Mastering the fundamental concepts of financial operations Using tools, making connections, and studying for...

For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and man...

Daunting challenges of the prevailing fiercely competitive times have made it incumbent for the organizations to continuously embark on the path of...

Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space ...

A Clarion Call to Emerging Leaders: Step Up and Lead Now! In True North: Emerging Leaders Edition, renowned leadership expert Bill George and Mill...

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revi...

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the c...

Project risk management is regarded as a necessary dimension of effective project delivery. Current practices tend to focus on tangible issues such...

This worldwide bestseller offers simple guidance for building the kind of open and trusting relationships vital for tackling global systemic challe...

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant...

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public rel...

This textbook provides students with an easy to use, proven roadmap for completing a successful consulting project from start to finish. This well-...

An Essential Business Leadership & Strategy Book for the Digital Era There's a lot that any business leader can learn from Amazon about buildi...

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their exis...