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They Ask You Answer
Sheridan Marcus
Hardcover
• Author(s): Sheridan Marcus • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get r...
View full detailsBulletproof Problem Solving
Conn, Charles
Hardcover
• Author(s): Conn, Charles • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Personal SuccessComplex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the li...
View full detailsDesign Thinking Playbook
Lewrick, Michael
Paperback
• Author(s): Lewrick, Michael • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industrial ManagementA radical shift in perspective to transform your organization to become more innovative The Design Thinking P...
View full detailsInspired 2nd Edition: How to Create Tech Products Customers Love
Marty Cagan
Hardcover
• Author(s): Marty Cagan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Research & DevelopmentHow do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and d...
View full detailsThe Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want the Tools The
Morgan, Jacob
Hardcover
• Author(s): Morgan | Jacob • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Organizational DevelopmentResearch Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a ...
View full detailsSimply Said: Communicating Better at Work and Beyond
Jay Sullivan
Paperback
• Author(s): Jay Sullivan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Business Communication - Meetings & PresentationsMaster the art of communication to improve outcomes in any scenario Simply Said i...
View full detailsAt Zero: The Final Secrets to Zero Limits- The Quest for Miracles Through Hooponopono
Joe Vitale
Hardcover
• Author(s): Joe Vitale • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: GeneralNew stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero ...
View full detailsTrade And Globalization
Deepak Nayyar
Paperback
• Author(s): Deepak Nayyar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: GlobalizationThis collection of fifteen essays by eminent economist Deepak Nayyar provides an unusual blend of theory and pol...
View full detailsAdvantage: Why Organizational Health Trumps Everything Else in Business
Patrick M. Lencioni
Hardcover
• Author(s): Patrick M. Lencioni • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Organizational DevelopmentThere is a competitive advantage out there, arguably more powerful than any other. Is it superio...
View full detailsCommon Stocks & Uncommon Profits
Philip Fisher
Paperback
• Author(s): Philip Fisher • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralProduct Description Widely respected and admired, Philip Fisher is among the most influential i...
View full detailsOne Up On Wall Street: How To Use What You Already Know To Make Money in the Market
Peter Lynch
Paperback
• Author(s): Peter Lynch • Publisher: Simon & Schuster • Publisher Imprint: Simon & Sc • Subject: Business Management • BISAC: Personal Finance - InvestingPenned by the famous mutual-fund manager, Peter Lynch, this book elaborates the man...
View full detailsRational Leadership: Developing and Redeveloping Corporations
Paul Brooker, Margaret Hayward
Paperback
• Author(s): Paul Brooker | Margaret Hayward • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Strategic PlanningRational leadership inspires confidence by capably using appropriate rational means, as d...
View full detailsPrinciples of Marketing for a Digital Age
Tuten
Paperback
• Author(s): Tuten • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWinner of the TAA 2021 Most Promising New Textbook Award! Principles of Marketing for a Digital A...
View full detailsAuditing and Assurance Services
Alvin A. Arens
Paperback
• Author(s): Alvin A. Arens • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementAuditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-m...
View full detailsMarketing and Managing Tourism Destinations
Morrison, Alastair M.
Paperback
• Author(s): Morrison | Alastair M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralMarketing and Managing Tourism Destinations is a comprehensive and integrated introduc...
View full detailsWork Psychology: The Basics
Laura Dean
Paperback
• Author(s): Laura Dean • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyWork Psychology: The Basics provides an accessible, jargon-free introductio...
View full detailsAir Transport Economics: From Theory to Applications
Bijan Vasigh, Brian Pearce
Paperback
• Author(s): Bijan Vasigh | Brian Pearce • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - TransportationAir Transport Economics: From Theory to Applications uniquely merges the ...
View full detailsHuman Resource Development: From Theory into Practice
Eugene Sadler-Smith
Paperback
• Author(s): Eugene Sadler-Smith • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementAn immersive textbook that offers readers a comprehensive and detailed introduction to HRD that is theory-based, evidence...
View full detailsGlobal Talent Management An Integrated Approach
Sonal Minocha, Dean Hristov
Paperback
• Author(s): Sonal Minocha | Dean Hristov • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementA comprehensive textbook that presents a clear, engaging introduction to theories and research in biopsychology....
View full detailsSocial Sector Communication: Concepts, Strategies and Case Studies
Jaishri Jethwaney
Hardcover
• Author(s): Jaishri Jethwaney • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector....
View full detailsConsumer Behaviour
Zubin Sethna, Jim Blythe
Paperback
• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...
View full detailsSupply Chain Management
John T. Mentzer
Paperback
• Author(s): John T. Mentzer • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementJohn Mentzer Draws On In-Depth, Real World Interviews With The Top Supply Chain Executives In Twenty Companies, And A T...
View full detailsOrganization Change: Theory and Practice
W. Warner Burke
Paperback
• Author(s): W. Warner Burke • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis best-selling text shows how effective organization change is grounded in sound knowledge about human behavior in t...
View full detailsDesigning and Managing a Research Project A Business Student's Guide
Michael Jay Polonsky, David S. Waller
Paperback
• Author(s): Michael Jay Polonsky | David S. Waller • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA research guide designed for today?s business student This practical, step-by-step guide shows ...
View full detailsSupply Chain and Logistics Management An Integrated Approach
Rajat K Baisya
Paperback
• Author(s): Rajat K Baisya • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis textbook discusses supply chain management and provides a comprehensive overview of all the key activities and i...
View full detailsStrategic Pharmaceutical Marketing Management in Growth Markets
Mithun Nandy
Hardcover
• Author(s): Mithun Nandy • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementIndia is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the glob...
View full detailsRural Marketing: Growing the Non-urban Consumer
Sanal Kumar Velayudhan
Paperback
• Author(s): Sanal Kumar Velayudhan • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementRural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offer...
View full detailsManaging India: The Idea of IIMs and its Changing Contexts
R Rajesh Babu, Manish Thakur
Hardcover
• Author(s): R Rajesh Babu | Manish Thakur • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the pr...
View full detailsLabour and Capital Use in Indian Manufacturing
Anjali Tandon
Hardcover
• Author(s): Anjali Tandon • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be gu...
View full detailsIt's Logical: Innovating Profitable Business Models
Kaustubh Dhargalkar
Paperback
• Author(s): Kaustubh Dhargalkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION! It is a common belief that innovation and creativity lie within the purview of gen...
View full detailsInternational Business Communication A Global Communicator's Handbook
Preeti Oza
Paperback
• Author(s): Preeti Oza • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business comm...
View full detailsInclusive Internal Communications: Pathways, Practices and Perspective to Enhance Clarity, Build Connections and Gain Commitment for Organizational Success
Aniisu Koshy Verghese
Paperback
• Author(s): Aniisu Koshy Verghese • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe #1 New York Times bestselling author of The Earned Life, Triggers, MOJO, and What Got You Here Won't Get You There. Are you...
View full detailsGet Intentional: Unconventional Approaches for Personal Branding and Professional Advancement
Aniisu K. Verghese
Paperback
• Author(s): Aniisu K. Verghese • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHow can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discoveringanddevel...
View full detailsCorporate Communication Unlocked: Building Business Communication Skills
Shravan Kumar, Indu Rampal, Harleen Kaur
Hardcover
• Author(s): Shravan Kumar | Indu Rampal | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approache...
View full detailsAn Introduction to Human Resource Management
Nick Wilton
Paperback
• Author(s): Nick Wilton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management
Talent Management in India: Challenges and Opportunities
Prof. Masood Hasan, Anil Kumar Singh, Somesh Dhamija
Hardcover
• Author(s): Prof. Masood Hasan | Anil Kumar Singh | Somesh Dhamija • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementTalent management refers to the process of integrating new workers, developing and retaining cur...
View full detailsSuccess in Marketing: Know the Mantras
A. Nag
Paperback
• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMany books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essen...
View full detailsCorporate Financial Management
K.R. Sharma
Hardcover
• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere have been innovative developments in financial environment, financial markets, financial institutions, financial services and financi...
View full detailsStrategies That Win Sales: Best Practices of the World's Leading Organizations
Mark Marone, Seleste Lunsford
Hardcover
• Author(s): Mark Marone | Seleste Lunsford • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementToday's complex selling environment has altered the definition of what it takes to be truly successful. Compani...
View full detailsSelling In The New World Of Business
Bob Kimball, Others
Paperback
• Author(s): Bob Kimball | Others • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementDoing business the old-fashioned way is a thing of the past Selling in the New World of Business presents a practic...
View full detailsMarketing and Globalization
Aurélia Durand
Paperback
• Author(s): Aurélia Durand • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingThis concise text focuses squarely on the issues facing marketers in an increasingly glo...
View full detailsDigital Marketing: A Practical Approach
CHARLESWORTH, ALAN
Paperback
• Author(s): CHARLESWORTH | ALAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingDigital Marketing: A Practical Approach provides a step-by-step and comprehens...
View full detailsBrand Meaning: Meaning, Myth and Mystique in Today's Brands
Mark Batey
Paperback
• Author(s): Mark Batey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyThis second edition of Brand Meaning lays out new territory for the underst...
View full detailsMathematics For Economics And Business: An Interactive Introduction, Includes MathEcon CD-ROM
Jean Soper
Paperback
• Author(s): Jean Soper • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management
International Marketing: Approaching and Penetrating the International Marketplace
Jeffrey Edmund Curry
Paperback
• Author(s): Jeffrey Edmund Curry • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management
Human Resource Management, Theory & Practice
Bratton
Paperback
• Author(s): Bratton • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management
Business Research,A Practical Guide for Undergraduate and Postgraduate Students
Jill Collis
Paperback
• Author(s): Jill Collis • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementBusiness Research,A Practical Guide for Undergraduate and Postgraduate Students by Jill Collis, 1137483652, 9781137483652, Palgr Mac
Vipanan Prabhandh
P.K. Shah, B.D. Tated
Hardcover
• Author(s): P.K. Shah | B.D. Tated • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक के लेखन में यह तथ्य ध्यान में रखा गया है कि विपणन के अध्ययन में अब वैश्विक परिप्रेक्ष्य की प्रासंगिकता महत्त्वपू...
View full detailsStudies In Money, Finance And Banking
Manoranjan Sharma
Hardcover
• Author(s): Manoranjan Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEconomic growth is positively related to the stage of financial development. Earlier the Indian financial system suffered from ‘finan...
View full detailsStrategic Approach To Human Resource Management: Concept, Tools and Application
Tapomoy Deb
Paperback
• Author(s): Tapomoy Deb • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the la...
View full detailsScaling Frugal Innovations: Insights from India
Vandana Kumar
Paperback
• Author(s): Vandana Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the last decade, many authors have written about the Indian brand of frugal innovation, particularly the success of Aravind Eye Hospit...
View full detailsSales Management
C.L. Tyagi, Arun Kumar
Paperback
• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course....
View full detailsProfitability Analysis: An Exploratory Study
Nazir Ahmad Gilkar
Hardcover
• Author(s): Nazir Ahmad Gilkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is a sincere attempt to present the current trends in financial analysis in their entirety. It aims at helping the ...
View full detailsPracticals In Financial Accounts (Vol. 2)
P.G. Itnal
Paperback
• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...
View full detailsPersonnel Management: Theory and Practice (Vol. 2)
Arun Kumar, Rachana Sharma
Hardcover
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...
View full detailsOffice Organisation and Management
M.E. Thukaram Rao
Paperback
• Author(s): M.E. Thukaram Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice Organization and Management is comprehensive and covers some of the latest trends and practices in office systems and procedur...
View full detailsMarketing Management by Priyanka Goel
Priyanka Goel
Paperback
• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and th...
View full detailsMarketing Management
Arun Kumar, Rachana Sharma
Paperback
• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...
View full detailsManaging Modern Brands: Cult Theory and Psychology
Mareen Thomas Cherian
Paperback
• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...
View full detailsManaging Ascendancy: Why Walk When You Can Run
A.B. Kar
Hardcover
• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...
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