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Business Management

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They Ask You Answer

Sheridan Marcus

Hardcover

Current price ₹1,755
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₹1,755
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• Author(s): Sheridan Marcus • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get r...

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Bulletproof Problem Solving

Conn, Charles

Hardcover

Current price ₹1,944
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₹1,944
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• Author(s): Conn, Charles • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Personal SuccessComplex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the li...

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Design Thinking Playbook

Lewrick, Michael

Paperback

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₹2,321
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• Author(s): Lewrick, Michael • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industrial ManagementA radical shift in perspective to transform your organization to become more innovative The Design Thinking P...

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Inspired 2nd Edition: How to Create Tech Products Customers Love

Marty Cagan

Hardcover

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₹2,007
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• Author(s): Marty Cagan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Research & DevelopmentHow do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and d...

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The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want the Tools The

Morgan, Jacob

Hardcover

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₹1,755
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• Author(s): Morgan | Jacob • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Organizational DevelopmentResearch Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a ...

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Simply Said: Communicating Better at Work and Beyond

Jay Sullivan

Paperback

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₹1,505
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• Author(s): Jay Sullivan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Business Communication - Meetings & PresentationsMaster the art of communication to improve outcomes in any scenario Simply Said i...

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At Zero: The Final Secrets to Zero Limits- The Quest for Miracles Through Hooponopono

Joe Vitale

Hardcover

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• Author(s): Joe Vitale • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: GeneralNew stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero ...

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Trade And Globalization

Deepak Nayyar

Paperback

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₹525
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• Author(s): Deepak Nayyar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: GlobalizationThis collection of fifteen essays by eminent economist Deepak Nayyar provides an unusual blend of theory and pol...

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Advantage: Why Organizational Health Trumps Everything Else in Business

Patrick M. Lencioni

Hardcover

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Original price ₹2,797
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₹1,818
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• Author(s): Patrick M. Lencioni • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Organizational DevelopmentThere is a competitive advantage out there, arguably more powerful than any other. Is it superio...

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Common Stocks & Uncommon Profits

Philip Fisher

Paperback

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₹1,755
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• Author(s): Philip Fisher • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralProduct Description Widely respected and admired, Philip Fisher is among the most influential i...

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One Up On Wall Street: How To Use What You Already Know To Make Money in the Market

Peter Lynch

Paperback

Current price ₹390
Original price ₹599
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₹390
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• Author(s): Peter Lynch • Publisher: Simon & Schuster • Publisher Imprint: Simon & Sc • Subject: Business Management • BISAC: Personal Finance - InvestingPenned by the famous mutual-fund manager, Peter Lynch, this book elaborates the man...

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Rational Leadership: Developing and Redeveloping Corporations

Paul Brooker, Margaret Hayward

Paperback

Current price ₹1,397
Original price ₹1,995
Original price ₹1,995
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₹1,397
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• Author(s): Paul Brooker | Margaret Hayward • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Strategic PlanningRational leadership inspires confidence by capably using appropriate rational means, as d...

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Principles of Marketing for a Digital Age

Tuten

Paperback

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Original price ₹6,524
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₹4,241
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• Author(s): Tuten • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWinner of the TAA 2021 Most Promising New Textbook Award! Principles of Marketing for a Digital A...

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Auditing and Assurance Services

Alvin A. Arens

Paperback

Current price ₹5,598
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Original price ₹8,612
Original price ₹8,612
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₹5,598
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• Author(s): Alvin A. Arens • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementAuditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-m...

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Marketing and Managing Tourism Destinations

Morrison, Alastair M.

Paperback

Current price ₹7,327
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Original price ₹7,669
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₹7,327
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• Author(s): Morrison | Alastair M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralMarketing and Managing Tourism Destinations is a comprehensive and integrated introduc...

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Work Psychology: The Basics

Laura Dean

Paperback

Current price ₹1,736
Original price ₹2,479
Original price ₹2,479
Original price ₹2,479
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₹1,736
Current price ₹1,736

• Author(s): Laura Dean • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyWork Psychology: The Basics provides an accessible, jargon-free introductio...

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Air Transport Economics: From Theory to Applications

Bijan Vasigh, Brian Pearce

Paperback

Current price ₹6,486
Original price ₹9,265
Original price ₹9,265
Original price ₹9,265
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₹6,486
Current price ₹6,486

• Author(s): Bijan Vasigh | Brian Pearce • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - TransportationAir Transport Economics: From Theory to Applications uniquely merges the ...

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Human Resource Development: From Theory into Practice

Eugene Sadler-Smith

Paperback

Current price ₹676
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₹676
Current price ₹676

• Author(s): Eugene Sadler-Smith • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementAn immersive textbook that offers readers a comprehensive and detailed introduction to HRD that is theory-based, evidence...

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Global Talent Management An Integrated Approach

Sonal Minocha, Dean Hristov

Paperback

Current price ₹591
Original price ₹695
Original price ₹695
Original price ₹695
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₹591
Current price ₹591

• Author(s): Sonal Minocha | Dean Hristov • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementA comprehensive textbook that presents a clear, engaging introduction to theories and research in biopsychology....

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Social Sector Communication: Concepts, Strategies and Case Studies

Jaishri Jethwaney

Hardcover

Current price ₹907
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₹907
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• Author(s): Jaishri Jethwaney • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector....

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Consumer Behaviour

Zubin Sethna, Jim Blythe

Paperback

Current price ₹761
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₹761
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• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

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Supply Chain Management

John T. Mentzer

Paperback

Current price ₹761
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₹761
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• Author(s): John T. Mentzer • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementJohn Mentzer Draws On In-Depth, Real World Interviews With The Top Supply Chain Executives In Twenty Companies, And A T...

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Organization Change: Theory and Practice

W. Warner Burke

Paperback

Current price ₹676
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₹676
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• Author(s): W. Warner Burke • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis best-selling text shows how effective organization change is grounded in sound knowledge about human behavior in t...

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Designing and Managing a Research Project A Business Student's Guide

Michael Jay Polonsky, David S. Waller

Paperback

Current price ₹591
Original price ₹695
Original price ₹695
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₹591
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• Author(s): Michael Jay Polonsky | David S. Waller • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA research guide designed for today?s business student This practical, step-by-step guide shows ...

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Supply Chain and Logistics Management An Integrated Approach

Rajat K Baisya

Paperback

Current price ₹837
Original price ₹1,195
Original price ₹1,195
Original price ₹1,195
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₹837
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• Author(s): Rajat K Baisya • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis textbook discusses supply chain management and provides a comprehensive overview of all the key activities and i...

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Strategic Pharmaceutical Marketing Management in Growth Markets

Mithun Nandy

Hardcover

Current price ₹907
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₹907
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• Author(s): Mithun Nandy • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementIndia is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the glob...

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Rural Marketing: Growing the Non-urban Consumer

Sanal Kumar Velayudhan

Paperback

Current price ₹627
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₹627
Current price ₹627

• Author(s): Sanal Kumar Velayudhan • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementRural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offer...

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Managing India: The Idea of IIMs and its Changing Contexts

R Rajesh Babu, Manish Thakur

Hardcover

Current price ₹1,117
Original price ₹1,595
Original price ₹1,595
Original price ₹1,595
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₹1,117
Current price ₹1,117

• Author(s): R Rajesh Babu | Manish Thakur • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the pr...

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Labour and Capital Use in Indian Manufacturing

Anjali Tandon

Hardcover

Current price ₹907
Original price ₹1,295
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₹907
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• Author(s): Anjali Tandon • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be gu...

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It's Logical: Innovating Profitable Business Models

Kaustubh Dhargalkar

Paperback

Current price ₹372
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₹372
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• Author(s): Kaustubh Dhargalkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION! It is a common belief that innovation and creativity lie within the purview of gen...

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International Business Communication A Global Communicator's Handbook

Preeti Oza

Paperback

₹522
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): Preeti Oza • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business comm...

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Inclusive Internal Communications: Pathways, Practices and Perspective to Enhance Clarity, Build Connections and Gain Commitment for Organizational Success

Aniisu Koshy Verghese

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): Aniisu Koshy Verghese • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe #1 New York Times bestselling author of The Earned Life, Triggers, MOJO, and What Got You Here Won't Get You There. Are you...

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Get Intentional: Unconventional Approaches for Personal Branding and Professional Advancement

Aniisu K. Verghese

Paperback

Current price ₹522
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Original price ₹695
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₹522
Current price ₹522

• Author(s): Aniisu K. Verghese • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHow can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discoveringanddevel...

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Corporate Communication Unlocked: Building Business Communication Skills

Shravan Kumar, Indu Rampal, Harleen Kaur

Hardcover

Current price ₹557
Original price ₹795
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₹557
Current price ₹557

• Author(s): Shravan Kumar | Indu Rampal | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approache...

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An Introduction to Human Resource Management

Nick Wilton

Paperback

Current price ₹761
Original price ₹895
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₹761
Current price ₹761

• Author(s): Nick Wilton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

Talent Management in India: Challenges and Opportunities

Prof. Masood Hasan, Anil Kumar Singh, Somesh Dhamija

Hardcover

Current price ₹767
Original price ₹1,095
Original price ₹1,095
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(-30%)
₹767
Current price ₹767

• Author(s): Prof. Masood Hasan | Anil Kumar Singh | Somesh Dhamija • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementTalent management refers to the process of integrating new workers, developing and retaining cur...

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Success in Marketing: Know the Mantras

A. Nag

Paperback

₹597
Original price ₹795
Original price ₹795
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₹597
Current price ₹597

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMany books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essen...

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Corporate Financial Management

K.R. Sharma

Hardcover

Current price ₹1,257
Original price ₹1,795
Original price ₹1,795
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(-30%)
₹1,257
Current price ₹1,257

• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere have been innovative developments in financial environment, financial markets, financial institutions, financial services and financi...

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Strategies That Win Sales: Best Practices of the World's Leading Organizations

Mark Marone, Seleste Lunsford

Hardcover

Current price ₹1,691
Original price ₹2,415
Original price ₹2,415
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(-30%)
₹1,691
Current price ₹1,691

• Author(s): Mark Marone | Seleste Lunsford • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementToday's complex selling environment has altered the definition of what it takes to be truly successful. Compani...

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Selling In The New World Of Business

Bob Kimball, Others

Paperback

Current price ₹1,688
Original price ₹2,411
Original price ₹2,411
Original price ₹2,411
(-30%)
₹1,688
Current price ₹1,688

• Author(s): Bob Kimball | Others • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementDoing business the old-fashioned way is a thing of the past Selling in the New World of Business presents a practic...

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Marketing and Globalization

Aurélia Durand

Paperback

Current price ₹5,481
Original price ₹7,829
Original price ₹7,829
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(-30%)
₹5,481
Current price ₹5,481

• Author(s): Aurélia Durand • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingThis concise text focuses squarely on the issues facing marketers in an increasingly glo...

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Digital Marketing: A Practical Approach

CHARLESWORTH, ALAN

Paperback

Current price ₹4,567
Original price ₹6,524
Original price ₹6,524
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₹4,567
Current price ₹4,567

• Author(s): CHARLESWORTH | ALAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingDigital Marketing: A Practical Approach provides a step-by-step and comprehens...

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Brand Meaning: Meaning, Myth and Mystique in Today's Brands

Mark Batey

Paperback

Current price ₹5,115
Original price ₹7,307
Original price ₹7,307
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₹5,115
Current price ₹5,115

• Author(s): Mark Batey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyThis second edition of Brand Meaning lays out new territory for the underst...

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Mathematics For Economics And Business: An Interactive Introduction, Includes MathEcon CD-ROM

Jean Soper

Paperback

Current price ₹627
Original price ₹895
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₹627
Current price ₹627

• Author(s): Jean Soper • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management

International Marketing: Approaching and Penetrating the International Marketplace

Jeffrey Edmund Curry

Paperback

Current price ₹315
Original price ₹450
Original price ₹450
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₹315
Current price ₹315

• Author(s): Jeffrey Edmund Curry • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management

Human Resource Management, Theory & Practice

Bratton

Paperback

Current price ₹840
Original price ₹1,199
Original price ₹1,199
Original price ₹1,199
(-30%)
₹840
Current price ₹840

• Author(s): Bratton • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management

Business Research,A Practical Guide for Undergraduate and Postgraduate Students

Jill Collis

Paperback

Current price ₹420
Original price ₹599
Original price ₹599
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₹420
Current price ₹420

• Author(s): Jill Collis • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementBusiness Research,A Practical Guide for Undergraduate and Postgraduate Students by Jill Collis, 1137483652, 9781137483652, Palgr Mac

Vipanan Prabhandh

P.K. Shah, B.D. Tated

Hardcover

Current price ₹385
Original price ₹550
Original price ₹550
Original price ₹550
(-30%)
₹385
Current price ₹385

• Author(s): P.K. Shah | B.D. Tated • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक के लेखन में यह तथ्य ध्यान में रखा गया है कि विपणन के अध्ययन में अब वैश्विक परिप्रेक्ष्य की प्रासंगिकता महत्त्वपू...

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Studies In Money, Finance And Banking

Manoranjan Sharma

Hardcover

Current price ₹385
Original price ₹550
Original price ₹550
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₹385
Current price ₹385

• Author(s): Manoranjan Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEconomic growth is positively related to the stage of financial development. Earlier the Indian financial system suffered from ‘finan...

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Strategic Approach To Human Resource Management: Concept, Tools and Application

Tapomoy Deb

Paperback

₹627
Original price ₹895
Original price ₹895
Original price ₹895
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₹627
Current price ₹627

• Author(s): Tapomoy Deb • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the la...

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Scaling Frugal Innovations: Insights from India

Vandana Kumar

Paperback

₹222
Original price ₹295
Original price ₹295
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₹222
Current price ₹222

• Author(s): Vandana Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the last decade, many authors have written about the Indian brand of frugal innovation, particularly the success of Aravind Eye Hospit...

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Sales Management

C.L. Tyagi, Arun Kumar

Paperback

₹188
Original price ₹250
Original price ₹250
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₹188
Current price ₹188

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course....

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Profitability Analysis: An Exploratory Study

Nazir Ahmad Gilkar

Hardcover

Current price ₹315
Original price ₹450
Original price ₹450
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₹315
Current price ₹315

• Author(s): Nazir Ahmad Gilkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is a sincere attempt to present the current trends in financial analysis in their entirety. It aims at helping the ...

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Practicals In Financial Accounts (Vol. 2)

P.G. Itnal

Paperback

₹222
Original price ₹295
Original price ₹295
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₹222
Current price ₹222

• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...

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Personnel Management: Theory and Practice (Vol. 2)

Arun Kumar, Rachana Sharma

Hardcover

₹347
Original price ₹495
Original price ₹495
Original price ₹125
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₹347
Current price ₹94

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

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Office Organisation and Management

M.E. Thukaram Rao

Paperback

₹372
Original price ₹495
Original price ₹495
Original price ₹495
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₹372
Current price ₹372

• Author(s): M.E. Thukaram Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice Organization and Management is comprehensive and covers some of the latest trends and practices in office systems and procedur...

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Marketing Management by Priyanka Goel

Priyanka Goel

Paperback

₹282
Original price ₹375
Original price ₹375
Original price ₹375
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₹282
Current price ₹282

• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and th...

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Marketing Management

Arun Kumar, Rachana Sharma

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

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Managing Modern Brands: Cult Theory and Psychology

Mareen Thomas Cherian

Paperback

₹207
Original price ₹275
Original price ₹275
Original price ₹275
(-25%)
₹207
Current price ₹207

• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...

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Managing Ascendancy: Why Walk When You Can Run

A.B. Kar

Hardcover

Current price ₹557
Original price ₹795
Original price ₹795
Original price ₹795
(-30%)
₹557
Current price ₹557

• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...

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