Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Business Management

Filters

Buzz: Harness the Principles of Influence and Create Demand

Marian Salzman, Ira Matathia, Ann O'Reilly

Hardcover

Current price ₹1,343
Original price ₹2,685
Original price ₹2,685
Original price ₹2,685
(-50%)
₹1,343
Current price ₹1,343

• Author(s): Marian Salzman | Ira Matathia | Ann O'Reilly • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book How to master the power of buzz Trendspotters and bestselling author...

View full details

Business Process Management: Practical Guidlines to Successful

John Jeston

Paperback

Current price ₹1,327
Original price ₹1,895
Original price ₹1,895
Original price ₹1,895
(-30%)
₹1,327
Current price ₹1,327

• Author(s): John Jeston • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementThis book has helped leaders and BPM practitioners successfully implement BPM projects, enabling them to add impactful and me...

View full details

Attitude is Everything: Achieving Hair Raising Profits in Business

Jawed Habib, Habib Jawed

Paperback

Current price ₹257
Original price ₹395
Original price ₹395
Original price ₹395
(-35%)
₹257
Current price ₹257

• Author(s): Jawed Habib | Habib Jawed • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Banks & BankingStop giving up on your dreams and start turning them into reality. The journey to a s...

View full details

Advertising, Brands and Consumer Behaviour: The Indian Context

Anup Krishnamurthy, S. Ramesh Kumar

Paperback

Current price ₹413
Original price ₹550
Original price ₹550
Original price ₹550
(-25%)
₹413
Current price ₹413

• Author(s): Anup Krishnamurthy | S. Ramesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - Media & CommunicationsThe book Advertising, Brands and Consumer Behaviour thr...

View full details

Advertising and Promotion

Rungpaka Amy Hackley, Chris Hackley

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Rungpaka Amy Hackley | Chris Hackley • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementUnique in its approach, this edition situates the key concepts of marketing communications from the pers...

View full details

Accounting for Management:

S Ramanathan

Paperback

Current price ₹1,125
Original price ₹1,500
Original price ₹1,500
Original price ₹1,500
(-25%)
₹1,125
Current price ₹1,125

• Author(s): S Ramanathan • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementAbout the Book Accounting for Management is a comprehensive textbook designed especially for post graduate students of business manageme...

View full details

A Dictionary Of Marketing : NCS P

Charles Doyle

Paperback

Current price ₹896
Original price ₹1,280
Original price ₹1,280
Original price ₹1,280
(-30%)
₹896
Current price ₹896

• Author(s): Charles Doyle • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: DictionariesA Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of mark...

View full details

Complexity and Leadership

Chauhan, Kiran

Paperback

Current price ₹3,722
Original price ₹5,726
Original price ₹5,726
Original price ₹5,726
(-35%)
₹3,722
Current price ₹3,722

• Author(s): Chauhan | Kiran • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: LeadershipThis book challenges the orthodox discourse on leadership - often expressed in heroic and individualis...

View full details

Decoded

Barden, Phil P.

Paperback

Current price ₹1,373
Original price ₹2,113
Original price ₹2,113
Original price ₹2,113
(-35%)
₹1,373
Current price ₹1,373

• Author(s): Barden | Phil P. • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralA groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizat...

View full details

DESIGN THINKING FOR BUSINESS GROWTH

Michael Lewrick

Paperback

Current price ₹2,186
Original price ₹3,362
Original price ₹3,362
Original price ₹3,362
(-35%)
₹2,186
Current price ₹2,186

• Author(s): Michael Lewrick • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: ProductReinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate alo...

View full details

Startup Owners Manual

Blank, Steven

Hardcover

Current price ₹2,620
Original price ₹4,030
Original price ₹4,030
Original price ₹4,030
(-35%)
₹2,620
Current price ₹2,620

• Author(s): Blank, Steven • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: EntrepreneurshipMore than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process ou...

View full details

Bloomberg By Bloomberg Revised And Updated

Bloomberg

Hardcover

Current price ₹1,870
Original price ₹2,877
Original price ₹2,877
Original price ₹2,877
(-35%)
₹1,870
Current price ₹1,870

• Author(s): Bloomberg • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: BusinessMichael Bloomberg rose from middle-class Medford, Massachusetts to become a pioneer of the computer age, mayor of New York, one o...

View full details

They Ask You Answer

Sheridan Marcus

Hardcover

Current price ₹1,745
Original price ₹2,685
Original price ₹2,685
Original price ₹2,685
(-35%)
₹1,745
Current price ₹1,745

• Author(s): Sheridan Marcus • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get r...

View full details

Design Thinking Playbook

Lewrick, Michael

Paperback

Current price ₹2,311
Original price ₹3,554
Original price ₹3,554
Original price ₹3,554
(-35%)
₹2,311
Current price ₹2,311

• Author(s): Lewrick, Michael • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industrial ManagementA radical shift in perspective to transform your organization to become more innovative The Design Thinking P...

View full details

Inspired 2nd Edition: How to Create Tech Products Customers Love

Marty Cagan

Hardcover

Current price ₹1,999
Original price ₹3,074
Original price ₹3,074
Original price ₹3,074
(-35%)
₹1,999
Current price ₹1,999

• Author(s): Marty Cagan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Research & DevelopmentHow do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and d...

View full details

The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want the Tools The

Morgan, Jacob

Hardcover

Current price ₹1,749
Original price ₹2,690
Original price ₹2,690
Original price ₹2,690
(-35%)
₹1,749
Current price ₹1,749

• Author(s): Morgan | Jacob • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Organizational DevelopmentResearch Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a ...

View full details

Simply Said: Communicating Better at Work and Beyond

Jay Sullivan

Paperback

Current price ₹1,499
Original price ₹2,306
Original price ₹2,306
Original price ₹2,306
(-35%)
₹1,499
Current price ₹1,499

• Author(s): Jay Sullivan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Business Communication - Meetings & PresentationsMaster the art of communication to improve outcomes in any scenario Simply Said i...

View full details

Art Of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know

Alejandro Cremades

Hardcover

Current price ₹1,558
Original price ₹2,397
Original price ₹2,397
Original price ₹2,397
(-35%)
₹1,558
Current price ₹1,558

• Author(s): Alejandro Cremades • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: EntrepreneurshipStartup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fr...

View full details

Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Aulet, Bill

Hardcover

Current price ₹2,164
Original price ₹3,328
Original price ₹3,328
Original price ₹3,328
(-35%)
₹2,164
Current price ₹2,164

• Author(s): Aulet | Bill • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Entrepreneurship24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many be...

View full details

At Zero: The Final Secrets to Zero Limits- The Quest for Miracles Through Hooponopono

Joe Vitale

Hardcover

Current price ₹1,721
Original price ₹2,450
Original price ₹2,450
Original price ₹2,450
(-30%)
₹1,721
Current price ₹1,721

• Author(s): Joe Vitale • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: GeneralNew stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero ...

View full details

Trade And Globalization

Deepak Nayyar

Paperback

Current price ₹525
Original price ₹750
Original price ₹750
Original price ₹750
(-30%)
₹525
Current price ₹525

• Author(s): Deepak Nayyar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: GlobalizationThis collection of fifteen essays by eminent economist Deepak Nayyar provides an unusual blend of theory and pol...

View full details

Advantage: Why Organizational Health Trumps Everything Else in Business

Patrick M. Lencioni

Hardcover

Current price ₹1,808
Original price ₹2,781
Original price ₹2,781
Original price ₹2,781
(-35%)
₹1,808
Current price ₹1,808

• Author(s): Patrick M. Lencioni • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Organizational DevelopmentThere is a competitive advantage out there, arguably more powerful than any other. Is it superio...

View full details

Common Stocks & Uncommon Profits

Philip Fisher

Paperback

Current price ₹1,745
Original price ₹2,685
Original price ₹2,685
Original price ₹2,685
(-35%)
₹1,745
Current price ₹1,745

• Author(s): Philip Fisher • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralProduct Description Widely respected and admired, Philip Fisher is among the most influential i...

View full details

One Up On Wall Street: How To Use What You Already Know To Make Money in the Market

Peter Lynch

Paperback

Current price ₹390
Original price ₹599
Original price ₹599
Original price ₹599
(-35%)
₹390
Current price ₹390

• Author(s): Peter Lynch • Publisher: Simon & Schuster • Publisher Imprint: Simon & Sc • Subject: Business Management • BISAC: Personal Finance - InvestingPenned by the famous mutual-fund manager, Peter Lynch, this book elaborates the man...

View full details

Rational Leadership: Developing and Redeveloping Corporations

Paul Brooker, Margaret Hayward

Paperback

Current price ₹1,397
Original price ₹1,995
Original price ₹1,995
Original price ₹1,995
(-30%)
₹1,397
Current price ₹1,397

• Author(s): Paul Brooker | Margaret Hayward • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Strategic PlanningRational leadership inspires confidence by capably using appropriate rational means, as d...

View full details

Principles of Marketing for a Digital Age

Tuten

Paperback

Current price ₹4,230
Original price ₹6,507
Original price ₹6,507
Original price ₹6,507
(-35%)
₹4,230
Current price ₹4,230

• Author(s): Tuten • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWinner of the TAA 2021 Most Promising New Textbook Award! Principles of Marketing for a Digital A...

View full details

Auditing and Assurance Services

Alvin A. Arens

Paperback

Current price ₹5,583
Original price ₹8,589
Original price ₹8,589
Original price ₹8,589
(-35%)
₹5,583
Current price ₹5,583

• Author(s): Alvin A. Arens • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementAuditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-m...

View full details

Marketing and Managing Tourism Destinations

Morrison, Alastair M.

Paperback

Current price ₹4,991
Original price ₹7,678
Original price ₹7,678
Original price ₹7,678
(-35%)
₹4,991
Current price ₹4,991

• Author(s): Morrison | Alastair M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralMarketing and Managing Tourism Destinations is a comprehensive and integrated introduc...

View full details

Work Psychology: The Basics

Laura Dean

Paperback

Current price ₹1,731
Original price ₹2,472
Original price ₹2,472
Original price ₹2,472
(-30%)
₹1,731
Current price ₹1,731

• Author(s): Laura Dean • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyWork Psychology: The Basics provides an accessible, jargon-free introductio...

View full details

Air Transport Economics: From Theory to Applications

Bijan Vasigh, Brian Pearce

Paperback

Current price ₹6,468
Original price ₹9,240
Original price ₹9,240
Original price ₹9,240
(-30%)
₹6,468
Current price ₹6,468

• Author(s): Bijan Vasigh | Brian Pearce • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - TransportationAir Transport Economics: From Theory to Applications uniquely merges the ...

View full details

Human Resource Development: From Theory into Practice

Eugene Sadler-Smith

Paperback

Current price ₹676
Original price ₹795
Original price ₹795
Original price ₹795
(-15%)
₹676
Current price ₹676

• Author(s): Eugene Sadler-Smith • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementAn immersive textbook that offers readers a comprehensive and detailed introduction to HRD that is theory-based, evidence...

View full details

Global Talent Management An Integrated Approach

Sonal Minocha, Dean Hristov

Paperback

Current price ₹591
Original price ₹695
Original price ₹695
Original price ₹695
(-15%)
₹591
Current price ₹591

• Author(s): Sonal Minocha | Dean Hristov • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business ManagementA comprehensive textbook that presents a clear, engaging introduction to theories and research in biopsychology....

View full details

Social Sector Communication: Concepts, Strategies and Case Studies

Jaishri Jethwaney

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
Original price ₹1,295
(-30%)
₹907
Current price ₹907

• Author(s): Jaishri Jethwaney • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector....

View full details

Consumer Behaviour

Zubin Sethna, Jim Blythe

Paperback

Current price ₹761
Original price ₹895
Original price ₹895
Original price ₹895
(-15%)
₹761
Current price ₹761

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

View full details

Theory and Practice of Leadership

Roger Gill

Paperback

Current price ₹761
Original price ₹895
Original price ₹895
Original price ₹895
(-15%)
₹761
Current price ₹761

• Author(s): Roger Gill • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementAbout the Book: Theory and Practice of Leadership: 2ndEdition If you are looking for a more holistic and critical take on th...

View full details

Organization Change: Theory and Practice

W. Warner Burke

Paperback

Current price ₹676
Original price ₹795
Original price ₹795
Original price ₹795
(-15%)
₹676
Current price ₹676

• Author(s): W. Warner Burke • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis best-selling text shows how effective organization change is grounded in sound knowledge about human behavior in t...

View full details

Designing and Managing a Research Project A Business Student's Guide

Michael Jay Polonsky, David S. Waller

Paperback

Current price ₹591
Original price ₹695
Original price ₹695
Original price ₹695
(-15%)
₹591
Current price ₹591

• Author(s): Michael Jay Polonsky | David S. Waller • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA research guide designed for today?s business student This practical, step-by-step guide shows ...

View full details

Supply Chain and Logistics Management An Integrated Approach

Rajat K Baisya

Paperback

Current price ₹837
Original price ₹1,195
Original price ₹1,195
Original price ₹1,195
(-30%)
₹837
Current price ₹837

• Author(s): Rajat K Baisya • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis textbook discusses supply chain management and provides a comprehensive overview of all the key activities and i...

View full details

Rural Marketing: Growing the Non-urban Consumer

Sanal Kumar Velayudhan

Paperback

Current price ₹627
Original price ₹895
Original price ₹895
Original price ₹895
(-30%)
₹627
Current price ₹627

• Author(s): Sanal Kumar Velayudhan • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementRural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offer...

View full details

Managing India: The Idea of IIMs and its Changing Contexts

R Rajesh Babu, Manish Thakur

Hardcover

Current price ₹1,117
Original price ₹1,595
Original price ₹1,595
Original price ₹1,595
(-30%)
₹1,117
Current price ₹1,117

• Author(s): R Rajesh Babu | Manish Thakur • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the pr...

View full details

Labour and Capital Use in Indian Manufacturing

Anjali Tandon

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
Original price ₹1,295
(-30%)
₹907
Current price ₹907

• Author(s): Anjali Tandon • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be gu...

View full details

It's Logical: Innovating Profitable Business Models

Kaustubh Dhargalkar

Paperback

Current price ₹372
Original price ₹495
Original price ₹495
Original price ₹495
(-25%)
₹372
Current price ₹372

• Author(s): Kaustubh Dhargalkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION! It is a common belief that innovation and creativity lie within the purview of gen...

View full details

International Business Communication A Global Communicator's Handbook

Preeti Oza

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Preeti Oza • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business comm...

View full details

Inclusive Internal Communications: Pathways, Practices and Perspective to Enhance Clarity, Build Connections and Gain Commitment for Organizational Success

Aniisu Koshy Verghese

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Aniisu Koshy Verghese • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe #1 New York Times bestselling author of The Earned Life, Triggers, MOJO, and What Got You Here Won't Get You There. Are you...

View full details

Get Intentional: Unconventional Approaches for Personal Branding and Professional Advancement

Aniisu K. Verghese

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Aniisu K. Verghese • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHow can you be driven, distinguished, and dynamic as you chart your own life path? What must you focus on while discoveringanddevel...

View full details

Corporate Communication Unlocked: Building Business Communication Skills

Shravan Kumar, Indu Rampal, Harleen Kaur

Hardcover

Current price ₹557
Original price ₹795
Original price ₹795
Original price ₹795
(-30%)
₹557
Current price ₹557

• Author(s): Shravan Kumar | Indu Rampal | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCorporate Communication Unlocked: Building Business Communication Skills offers crisp, enforceable approache...

View full details

An Introduction to Human Resource Management

Nick Wilton

Paperback

Current price ₹761
Original price ₹895
Original price ₹895
Original price ₹895
(-15%)
₹761
Current price ₹761

• Author(s): Nick Wilton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

Talent Management in India: Challenges and Opportunities

Prof. Masood Hasan, Anil Kumar Singh, Somesh Dhamija

Hardcover

Current price ₹767
Original price ₹1,095
Original price ₹1,095
Original price ₹1,095
(-30%)
₹767
Current price ₹767

• Author(s): Prof. Masood Hasan | Anil Kumar Singh | Somesh Dhamija • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementTalent management refers to the process of integrating new workers, developing and retaining cur...

View full details

Success in Marketing: Know the Mantras

A. Nag

Paperback

₹597
Original price ₹795
Original price ₹795
Original price ₹795
(-25%)
₹597
Current price ₹597

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMany books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essen...

View full details

Corporate Financial Management

K.R. Sharma

Hardcover

Current price ₹1,257
Original price ₹1,795
Original price ₹1,795
Original price ₹1,795
(-30%)
₹1,257
Current price ₹1,257

• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere have been innovative developments in financial environment, financial markets, financial institutions, financial services and financi...

View full details

Strategies That Win Sales: Best Practices of the World's Leading Organizations

Mark Marone, Seleste Lunsford

Hardcover

Current price ₹1,682
Original price ₹2,402
Original price ₹2,402
Original price ₹2,402
(-30%)
₹1,682
Current price ₹1,682

• Author(s): Mark Marone | Seleste Lunsford • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementToday's complex selling environment has altered the definition of what it takes to be truly successful. Compani...

View full details

Selling In The New World Of Business

Bob Kimball, Others

Paperback

Current price ₹1,678
Original price ₹2,397
Original price ₹2,397
Original price ₹2,397
(-30%)
₹1,678
Current price ₹1,678

• Author(s): Bob Kimball | Others • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementDoing business the old-fashioned way is a thing of the past Selling in the New World of Business presents a practic...

View full details

Marketing and Globalization

Aurélia Durand

Paperback

Current price ₹5,466
Original price ₹7,808
Original price ₹7,808
Original price ₹7,808
(-30%)
₹5,466
Current price ₹5,466

• Author(s): Aurélia Durand • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingThis concise text focuses squarely on the issues facing marketers in an increasingly glo...

View full details

Digital Marketing: A Practical Approach

CHARLESWORTH, ALAN

Paperback

Current price ₹4,555
Original price ₹6,507
Original price ₹6,507
Original price ₹6,507
(-30%)
₹4,555
Current price ₹4,555

• Author(s): CHARLESWORTH | ALAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingDigital Marketing: A Practical Approach provides a step-by-step and comprehens...

View full details

Brand Meaning: Meaning, Myth and Mystique in Today's Brands

Mark Batey

Paperback

Current price ₹5,375
Original price ₹7,678
Original price ₹7,678
Original price ₹7,678
(-30%)
₹5,375
Current price ₹5,375

• Author(s): Mark Batey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyThis second edition of Brand Meaning lays out new territory for the underst...

View full details

Mathematics For Economics And Business: An Interactive Introduction, Includes MathEcon CD-ROM

Jean Soper

Paperback

Current price ₹627
Original price ₹895
Original price ₹895
Original price ₹895
(-30%)
₹627
Current price ₹627

• Author(s): Jean Soper • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management

International Marketing: Approaching and Penetrating the International Marketplace

Jeffrey Edmund Curry

Paperback

Current price ₹315
Original price ₹450
Original price ₹450
Original price ₹450
(-30%)
₹315
Current price ₹315

• Author(s): Jeffrey Edmund Curry • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management

Human Resource Management, Theory & Practice

Bratton

Paperback

Current price ₹840
Original price ₹1,199
Original price ₹1,199
Original price ₹1,199
(-30%)
₹840
Current price ₹840

• Author(s): Bratton • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management

Business Research,A Practical Guide for Undergraduate and Postgraduate Students

Jill Collis

Paperback

Current price ₹420
Original price ₹599
Original price ₹599
Original price ₹599
(-30%)
₹420
Current price ₹420

• Author(s): Jill Collis • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementBusiness Research,A Practical Guide for Undergraduate and Postgraduate Students by Jill Collis, 1137483652, 9781137483652, Palgr Mac

Vipanan Prabhandh

P.K. Shah, B.D. Tated

Hardcover

Current price ₹385
Original price ₹550
Original price ₹550
Original price ₹550
(-30%)
₹385
Current price ₹385

• Author(s): P.K. Shah | B.D. Tated • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक के लेखन में यह तथ्य ध्यान में रखा गया है कि विपणन के अध्ययन में अब वैश्विक परिप्रेक्ष्य की प्रासंगिकता महत्त्वपू...

View full details