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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen E. Katz
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• Author(s): Helen E. Katz • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business And EconomicsThe Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing ba...
View full detailsStrategic Planning for Public Relations
Ronald D. Smith
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• Author(s): Ronald D. Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Language Arts And DisciplinesStrategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for s...
View full detailsInvestor Oriented Corporate Social Responsibility Reporting
Jane Thostrup Jagd
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• Author(s): Jane Thostrup Jagd • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Business And EconomicsThis book is written by an experienced compliance officer with years of experience in reporting CSR and provides an easy-to-follo...
View full detailsManagement International Adaptation
Schermerhorn John R., Jr.
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• Author(s): Schermerhorn John R., Jr. • Publisher: John Wiley & Sons • Publisher Imprint: John Wiley & SonsManagement, 15th edition, continues to offer the same balanced theoretical approach as with previous editions. Students need an ac...
View full detailsThe Essays of Warren Buffett
Mark (Queen Mary, University of London) White
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• Author(s): Mark (Queen Mary, University of London) White • Publisher: John Wiley & Sons • Publisher Imprint: John Wiley & SonsTHE ESSAYS OF Warren BuffettA gold mine of investing advice from the most successful investor in historyTHE ES...
View full detailsHow To Read A Financial Report
John A. Tracy
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• Author(s): John A. Tracy • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsThe updated new edition of the comprehensive guide to reading and understanding financial reports Financial reports are used to provide a rang...
View full detailsTeam Coaching with the Solution Circle
Daniel Meier
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• Author(s): Daniel Meier • Publisher: Solutions Books • Publisher Imprint: Solutions Books • BISAC: Business And EconomicsApplying the positive power of Solutions Focus to working with teams, Daniel Meier shows how to apply Solutions Focus metho...
View full detailsAccounting Made Simple: Accounting Explained in 100 Pages or Less
Mike Piper
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• Author(s): Mike Piper • Publisher: Simple Subjects • Publisher Imprint: Simple Subjects • BISAC: Business And EconomicsFind all of the following explained in Plain-English with no technical jargon: The Accounting Equation and why it's so signif...
View full detailsCritical Reasoning Gmat Strategy Guide - Guide-6
Manhattan GMAT Prep
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• Author(s): Manhattan GMAT Prep • Publisher: MG Prep Inc • Publisher Imprint: MG Prep • BISAC: Study AidsDeveloped by Manhattan GMAT's high-caliber instructors, these 8 volumes offer students a competitive edge by providing in-depth instruction ...
View full detailsNumber Properties Gmat Preparation Guide
Manhattan GMAT Prep
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• Author(s): Manhattan GMAT Prep • Publisher: MG Prep Inc • Publisher Imprint: MG Prep • BISAC: Study AidsDeveloped by Manhattan GMAT's high-caliber instructors, these 8 volumes offer students a competitive edge by providing in-depth instruction ...
View full detailsGlobal Competence: 50 Activities for Succeeding in International Business
Jonamay Lambert, Selma Myers, George Simons
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• Author(s): Jonamay Lambert | Selma Myers | George Simons • Publisher: HRD Press • Publisher Imprint: HRD Press • BISAC: Business And EconomicsToday most executives and managers need to have an international business and cross-cultural perspecti...
View full details101 Ways To Captivate A Business Audience
Sue Gaulke
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• Author(s): Sue Gaulke • Publisher: American Mgmt. Ass. • Publisher Imprint: American Mgmt. Ass. • BISAC: Business And EconomicsThis guide presents 101 audience-tested anecdotes, experiences, quotes and insights designed to help readers become c...
View full detailsThe Fall Of The Packard Motor Car Company
James A. Ward
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• Author(s): James A. Ward • Publisher: Standford University Press • Publisher Imprint: Standford University Press • BISAC: TransportationThis is the story of the puzzling decline and fall of one of America's most prestigious automobile manufactu...
View full detailsWebster*s New World Finance And Investment Dictionary
Barbara J. Etzel
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• Author(s): Barbara J. Etzel • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsOffers the definitions of the various concepts, phrases, and jargon you need to understand ranging from CNBC and the financial pages to cor...
View full detailsMarketing Channel Management: A Customer-Centric Approach
Pingali Venugopal
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• Author(s): Pingali Venugopal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsIn this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementation aspects of c...
View full detailsInformation and Communication Technology in Development: Cases from India
Robert Schware, Subhash Bhatnagar
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• Author(s): Robert Schware | Subhash Bhatnagar • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Technology And EngineeringThis book documents the successful use of information and communication technology (ICT) in rural de...
View full detailsTraining for Organizational Transformation: Part 1
Rolf P. Lynton
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• Author(s): Rolf P. Lynton • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsFirst published in 1967, Training for Development has been regarded as the most comprehensive work in the field of training ...
View full detailsTraining for Organizational Transformation: Part 2
Rolf P. Lynton
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• Author(s): Rolf P. Lynton • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsThe second volume in the set addresses the needs of hands-on practitioners of training, and program developers who focus on ...
View full detailsHRD Audit: Evaluating the Human Resource Function for Business Improvement
T.V. Rao
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• Author(s): T.V. Rao • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsHRD Audit provides a framework and methodology that enables corporations to conduct an internal audit of their human resource func...
View full detailsThe Handbook of Competency Mapping: Understanding Designing and Implementing Competency Models in Organizations
Seema Sanghi
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• Author(s): Seema Sanghi • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsIn this edition, the author has expanded several chapters to provide a greater understanding of business strategies, environme...
View full detailsCustomer Value Investment: Formula for Sustained Business Success
Gautam Mahajan
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• Author(s): Gautam Mahajan • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThe Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this va...
View full detailsThe Art of Business Leadership: Indian Experiences
S. Balasubramanian
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• Author(s): S. Balasubramanian • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis extremely interesting book proposes a new look at the complex world and characteristics of Indian business leadersh...
View full detailsUnderstanding Emerging Markets: Building Business BRIC by Brick
Stefano Pelle
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• Author(s): Stefano Pelle • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and ...
View full detailsEthics Incorporated: Top Priority and Bottom Line
Dipankar Gupta
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• Author(s): Dipankar Gupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis pioneering book discusses the role of ethics in today's fiercely competitive business environment. The author examines ...
View full detailsMergers, Acquisitions and Corporate Restructuring
Chandrashekar Krishnamurti
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• Author(s): Chandrashekar Krishnamurti • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis book covers the entire spectrum of activities in a typical merger transaction--starting from searching for ...
View full detailsManaging your Sales Force: A Motivational Approach
Pingali Venugopal
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• Author(s): Pingali Venugopal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsSalespersons occupy a vital position in most organizations yet they tend not to hold their profession in high esteem. Acc...
View full detailsMentoring: A Practitioners Guide to Touching Lives
Sunil Unny Guptan
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• Author(s): Sunil Unny Guptan • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsMentors are people who make a significant difference to the lives of others, lifting them out of being ordinary and leadi...
View full detailsTowards Personal Excellence: Psychometric Tests and Self-Improvement Techniques for Managers
Seema Sanghi
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• Author(s): Seema Sanghi • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThe Second Edition of this enormously successful book is packed with more ways to maximize your potential with added sections ...
View full detailsThe Effective Presentation: Talk Your Way To Success
Asha Kaul
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• Author(s): Asha Kaul • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Study AidsDesigned to respond to the growing needs of professionals and those in the academia, this book is a comprehensive, step-by-step guide to maki...
View full detailsHow To Prepare A Business Plan
Edward Blackwell
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• Author(s): Edward Blackwell • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Business And EconomicsEdward Blackwell is a consultant on small business affairs and as a former accountant, he ran his own business for many years. He...
View full detailsSocial Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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• Author(s): Julie Atherton • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Business And EconomicsJulie Atherton is a business leader, public speaker, consultant and strategist with 30 years' experience gained working with global...
View full detailsConduct Risk Management: Using a Behavioural Approach to Protect Your Board and Financial Services Business
Roger Miles
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• Author(s): Roger Miles • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Business And EconomicsConduct risk is at the core of behavioural regulation, a new approach to regulating financial services, whose new agencies and...
View full detailsScoring Points: How Tesco Continues to Win Customer Loyalty
Ken Russell
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• Author(s): Ken Russell • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Business And EconomicsScoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was c...
View full detailsPredictive HR Analytics: Mastering the HR Metric
Martin R. Edwards
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• Author(s): Martin R. Edwards • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Business And EconomicsMartin R. Edwards is reader in HRM and Organisational Psychology at King's College London. Martin has run many HR analytic works...
View full detailsInternational Handbook of Market Research Techniques
Robin Birn
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• Author(s): Robin Birn • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Business And EconomicsRobin Birn has been a marketing and market research practitioner for over 25 years. In 1985, Robin set up Strategy, Research and Action...
View full detailsUltimate Business Dictionary: Defining the World of Work with Over 6000 Entries
Editors of Perseus Publishing
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• Author(s): Editors of Perseus Publishing • Publisher: Perseus Books Group • Publisher Imprint: Perseus • BISAC: Business And EconomicsThe Ultimate Business Dictionary provides the most comprehensive and up-to-date coverage of key business termi...
View full detailsLiving To Morrow'S Company
Mark Goyder
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• Author(s): Mark Goyder • Publisher: Taylor & Francis • Publisher Imprint: Gower • BISAC: Business And EconomicsThis text describes the battle between two views of business - one of which reduces it to a concept of contracts and transactions...
View full detailsThe Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications
Amy Einsohn
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• Author(s): Amy Einsohn • Publisher: University of California Press • Publisher Imprint: University of California Press • BISAC: Language Arts And DisciplinesThe new, updated edition of the handbook that should be on every copyeditor's desk. U...
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Wiley Gaap 2005: Interpretation And Application Of Generally Accepted Accounting Principles (wiley G
Wiley Gaap 2005: Interpretation And Application Of Generally Accepted Accounting Principles (wiley G
Patrick R. Delaney
Paperback
• Author(s): Patrick R. Delaney • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsAn essential guide for all accountants, CPA candidates, financial managers, and accounting students Amidst a national parade of corporate...
View full detailsGlobal And Transnational Business: Strategy and Management
George Stonehouse, Jim Hamill, David Campbell
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• Author(s): George Stonehouse | Jim Hamill | David Campbell • Publisher: Wiley • Publisher Imprint: John Wiley • BISAC: Business And EconomicsIn Global and Transnational Business: Strategy and Management, the authors assess the turbulent environ...
View full detailsCnbc Guide To Money And Markets: Everything You Need to Know About Your Finances and Investments
Jeff Wuorio
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• Author(s): Jeff Wuorio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsThis is a tutorial on the financial markets for beginners. Jeff Wuorio brings an insider's perspective on how the markets work and how, when, an...
View full detailsAccounting Principles
Jerry J. Weygandt, Donald E. Kieso, Walter G. Kell
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• Author(s): Jerry J. Weygandt | Donald E. Kieso | Walter G. Kell • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsThe most complete guide available to help professionals sharpen their accounting and business skills. T...
View full detailsThe Official Guide For Gmat Review
Gmac
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• Author(s): Gmac • Publisher: Wiley • Publisher Imprint: John Wiley • BISAC: Study AidsThe Facts: The GMAT (Graduate Management Admission Test) exam is the assessment for graduate business school candidates designed by business schools to mea...
View full detailsOriginal Pronouncements
Financial Accounting Standards Board
Paperback
• Author(s): Financial Accounting Standards Board • Publisher: Wiley • Publisher Imprint: Wiley
Starting On A Shoestring: Building A Business Without A Bankroll
Arnold S. Goldstein
Paperback
• Author(s): Arnold S. Goldstein • Publisher: Wiley • Publisher Imprint: WileyThis revised and updated guide features advice on launching a business with limited start-up funding. It explains how to protect personal assets, how to find expert adv...
View full detailsOperational Risk Management
Hong Kong Institute of Bankers (Hkib)
Paperback
• Author(s): Hong Kong Institute of Bankers (Hkib) • Publisher: Wiley • Publisher Imprint: John Wiley • BISAC: Business And EconomicsA practical guide to identifying, analyzing and tackling operational risk in banks and financial institutions Cre...
View full detailsGmat Quantitative Review
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• Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsThe only official quantitative review for the GMAT from the creators of the testAnyone preparing for the Graduate Management Admission Test (GMAT) knows it's important ...
View full detailsAdventure Capitalist: The Ultimate Roadtrip
Jim Rogers
Paperback
• Author(s): Jim Rogers • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And Economics
Key Concepts in Strategic Management
Robert Kronenburg
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• Author(s): Robert Kronenburg • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis • BISAC: ArchitectureTransportable Environments explores aspects of the historical and theoretical basis for portable architecture and prov...
View full detailsBusiness Model Innovation: Concepts, Analysis, and Cases
Allan Afuah
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• Author(s): Allan Afuah • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business And EconomicsRooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable o...
View full detailsInternational Marketing: Strategy and Theory
Sak Onkvisit
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• Author(s): Sak Onkvisit • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business And EconomicsMarketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a pa...
View full detailsStrategic Management: The Challenge of Creating Value
Peter Fitzroy
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• Author(s): Peter Fitzroy • Publisher: Taylor & Francis • Publisher Imprint: Rout India • BISAC: Business And EconomicsStudents trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating val...
View full detailsStrategic Planning For Public Relations
Ronald D. Smith
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• Author(s): Ronald D. Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Language Arts And DisciplinesThis innovative and popular text provides a clear pathway to developing public relations campaigns and other types...
View full detailsFinance: The Basics
Erik Banks
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• Author(s): Erik Banks • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business And EconomicsA clear, jargon-free introduction to a complex and demanding subject, Finance: The Basics is the ultimate guide for those enco...
View full detailsRetail Product Management: Buying and Merchandising
Rosemary Varley
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• Author(s): Rosemary Varley • Publisher: Taylor & Francis • Publisher Imprint: Rout India • BISAC: Business And EconomicsIntroducing students to the product management process, this revised and updated second edition gives an insight into th...
View full detailsAn Introduction To Sustainable Development (routledge Introductions To Development)
James Graham
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• Author(s): James Graham • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: ScienceAn examination of the World's existing patterns and processes of development and their environmental impact confirms the urgent need for su...
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Manual of Business Italian: A Comprehensive Guide to Doing Business in Italian (Manuals of Business)
Manual of Business Italian: A Comprehensive Guide to Doing Business in Italian (Manuals of Business)
Vincent Edwards
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• Author(s): Vincent Edwards • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Language StudyManual of Business Italian is the most comprehensive, single-volume reference handbook for students and profes...
View full detailsItalian Business Situations: A Spoken Language Guide
Vincent Edwards
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• Author(s): Vincent Edwards • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Business And EconomicsItalian Business Situations is a handy reference and learning text for all those who use or need spoke...
View full detailsRandom Walk Down Wall Street: The Time-Tested Strategy for Successful Investing
Burton Gordon Malkiel
Paperback
• Author(s): Burton Gordon Malkiel • Publisher: W. W. Norton & Company • Publisher Imprint: W. W. Norton & Company • BISAC: Business And EconomicsA Random Walk Down Wall Street is well established as a staple of the business shelf, the fi...
View full detailsWillpower Doesn't Work: Discover the Hidden Keys to Success
David Kahn
Paperback
• Author(s): David Kahn • Publisher: Hachette • Publisher Imprint: Hachette • BISAC: Self HelpDiscover why willpower won't work, why grit won't get you anywhere, and why you can't depend on discipline alone to improve your life - unless you first...
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