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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Helen E. Katz

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₹5,649
Original price ₹5,649
Original price ₹5,649
₹5,649
Current price ₹5,649

• Author(s): Helen E. Katz • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business And EconomicsThe Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing ba...

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Strategic Planning for Public Relations

Ronald D. Smith

Paperback

₹8,238
Original price ₹8,238
Original price ₹8,238
₹8,238
Current price ₹8,238

• Author(s): Ronald D. Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Language Arts And DisciplinesStrategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for s...

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Investor Oriented Corporate Social Responsibility Reporting

Jane Thostrup Jagd

Paperback

Current price ₹3,788
Original price ₹4,546
Original price ₹4,546
Original price ₹4,546
(-17%)
₹3,788
Current price ₹3,788

• Author(s): Jane Thostrup Jagd • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Business And EconomicsThis book is written by an experienced compliance officer with years of experience in reporting CSR and provides an easy-to-follo...

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Management International Adaptation

Schermerhorn John R., Jr.

Paperback

Current price ₹5,844
Original price ₹7,304
Original price ₹7,304
Original price ₹7,304
(-20%)
₹5,844
Current price ₹5,844

• Author(s): Schermerhorn John R., Jr. • Publisher: John Wiley & Sons • Publisher Imprint: John Wiley & SonsManagement, 15th edition, continues to offer the same balanced theoretical approach as with previous editions. Students need an ac...

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The Essays of Warren Buffett

Mark (Queen Mary, University of London) White

Paperback

₹2,000
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Original price ₹2,000
₹2,000
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• Author(s): Mark (Queen Mary, University of London) White • Publisher: John Wiley & Sons • Publisher Imprint: John Wiley & SonsTHE ESSAYS OF Warren BuffettA gold mine of investing advice from the most successful investor in historyTHE ES...

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How To Read A Financial Report

John A. Tracy

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₹2,323
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₹2,323
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• Author(s): John A. Tracy • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsThe updated new edition of the comprehensive guide to reading and understanding financial reports Financial reports are used to provide a rang...

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Team Coaching with the Solution Circle

Daniel Meier

Paperback

Current price ₹1,875
Original price ₹2,168
Original price ₹2,168
Original price ₹2,168
(-14%)
₹1,875
Current price ₹1,875

• Author(s): Daniel Meier • Publisher: Solutions Books • Publisher Imprint: Solutions Books • BISAC: Business And EconomicsApplying the positive power of Solutions Focus to working with teams, Daniel Meier shows how to apply Solutions Focus metho...

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Accounting Made Simple: Accounting Explained in 100 Pages or Less

Mike Piper

Paperback

Current price ₹1,491
Original price ₹1,790
Original price ₹1,790
Original price ₹1,790
(-17%)
₹1,491
Current price ₹1,491

• Author(s): Mike Piper • Publisher: Simple Subjects • Publisher Imprint: Simple Subjects • BISAC: Business And EconomicsFind all of the following explained in Plain-English with no technical jargon: The Accounting Equation and why it's so signif...

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Critical Reasoning Gmat Strategy Guide - Guide-6

Manhattan GMAT Prep

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₹2,327
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Original price ₹2,327
₹2,327
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• Author(s): Manhattan GMAT Prep • Publisher: MG Prep Inc • Publisher Imprint: MG Prep • BISAC: Study AidsDeveloped by Manhattan GMAT's high-caliber instructors, these 8 volumes offer students a competitive edge by providing in-depth instruction ...

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Number Properties Gmat Preparation Guide

Manhattan GMAT Prep

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₹2,327
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Original price ₹2,327
₹2,327
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• Author(s): Manhattan GMAT Prep • Publisher: MG Prep Inc • Publisher Imprint: MG Prep • BISAC: Study AidsDeveloped by Manhattan GMAT's high-caliber instructors, these 8 volumes offer students a competitive edge by providing in-depth instruction ...

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Global Competence: 50 Activities for Succeeding in International Business

Jonamay Lambert, Selma Myers, George Simons

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₹1,695
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Original price ₹1,695
₹1,695
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• Author(s): Jonamay Lambert | Selma Myers | George Simons • Publisher: HRD Press • Publisher Imprint: HRD Press • BISAC: Business And EconomicsToday most executives and managers need to have an international business and cross-cultural perspecti...

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101 Ways To Captivate A Business Audience

Sue Gaulke

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₹395
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₹395
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• Author(s): Sue Gaulke • Publisher: American Mgmt. Ass. • Publisher Imprint: American Mgmt. Ass. • BISAC: Business And EconomicsThis guide presents 101 audience-tested anecdotes, experiences, quotes and insights designed to help readers become c...

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The Fall Of The Packard Motor Car Company

James A. Ward

Paperback

₹2,234
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Original price ₹2,234
₹2,234
Current price ₹2,234

• Author(s): James A. Ward • Publisher: Standford University Press • Publisher Imprint: Standford University Press • BISAC: TransportationThis is the story of the puzzling decline and fall of one of America's most prestigious automobile manufactu...

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Webster*s New World Finance And Investment Dictionary

Barbara J. Etzel

Paperback

₹1,342
Original price ₹1,342
Original price ₹1,342
₹1,342
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• Author(s): Barbara J. Etzel • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsOffers the definitions of the various concepts, phrases, and jargon you need to understand ranging from CNBC and the financial pages to cor...

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Marketing Channel Management: A Customer-Centric Approach

Pingali Venugopal

Paperback

₹595
Original price ₹595
Original price ₹595
₹595
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• Author(s): Pingali Venugopal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsIn this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementation aspects of c...

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Information and Communication Technology in Development: Cases from India

Robert Schware, Subhash Bhatnagar

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₹450
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Original price ₹450
₹450
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• Author(s): Robert Schware | Subhash Bhatnagar • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Technology And EngineeringThis book documents the successful use of information and communication technology (ICT) in rural de...

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Training for Organizational Transformation: Part 1

Rolf P. Lynton

Paperback

₹675
Original price ₹675
Original price ₹675
₹675
Current price ₹675

• Author(s): Rolf P. Lynton • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsFirst published in 1967, Training for Development has been regarded as the most comprehensive work in the field of training ...

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Training for Organizational Transformation: Part 2

Rolf P. Lynton

Paperback

₹995
Original price ₹995
Original price ₹995
₹995
Current price ₹995

• Author(s): Rolf P. Lynton • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsThe second volume in the set addresses the needs of hands-on practitioners of training, and program developers who focus on ...

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HRD Audit: Evaluating the Human Resource Function for Business Improvement

T.V. Rao

Paperback

₹845
Original price ₹845
Original price ₹845
₹845
Current price ₹845

• Author(s): T.V. Rao • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsHRD Audit provides a framework and methodology that enables corporations to conduct an internal audit of their human resource func...

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The Handbook of Competency Mapping: Understanding Designing and Implementing Competency Models in Organizations

Seema Sanghi

Paperback

₹575
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Original price ₹575
₹575
Current price ₹575

• Author(s): Seema Sanghi • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsIn this edition, the author has expanded several chapters to provide a greater understanding of business strategies, environme...

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Customer Value Investment: Formula for Sustained Business Success

Gautam Mahajan

Paperback

₹525
Original price ₹525
Original price ₹525
₹525
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• Author(s): Gautam Mahajan • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThe Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this va...

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The Art of Business Leadership: Indian Experiences

S. Balasubramanian

Paperback

₹895
Original price ₹895
Original price ₹895
₹895
Current price ₹895

• Author(s): S. Balasubramanian • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis extremely interesting book proposes a new look at the complex world and characteristics of Indian business leadersh...

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Understanding Emerging Markets: Building Business BRIC by Brick

Stefano Pelle

Paperback

₹725
Original price ₹725
Original price ₹725
₹725
Current price ₹725

• Author(s): Stefano Pelle • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and ...

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Ethics Incorporated: Top Priority and Bottom Line

Dipankar Gupta

Paperback

₹395
Original price ₹395
Original price ₹395
₹395
Current price ₹395

• Author(s): Dipankar Gupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis pioneering book discusses the role of ethics in today's fiercely competitive business environment. The author examines ...

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Mergers, Acquisitions and Corporate Restructuring

Chandrashekar Krishnamurti

Paperback

₹925
Original price ₹925
Original price ₹925
₹925
Current price ₹925

• Author(s): Chandrashekar Krishnamurti • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis book covers the entire spectrum of activities in a typical merger transaction--starting from searching for ...

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Managing your Sales Force: A Motivational Approach

Pingali Venugopal

Paperback

₹575
Original price ₹575
Original price ₹575
₹575
Current price ₹575

• Author(s): Pingali Venugopal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsSalespersons occupy a vital position in most organizations yet they tend not to hold their profession in high esteem. Acc...

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Mentoring: A Practitioners Guide to Touching Lives

Sunil Unny Guptan

Paperback

₹395
Original price ₹395
Original price ₹395
₹395
Current price ₹395

• Author(s): Sunil Unny Guptan • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsMentors are people who make a significant difference to the lives of others, lifting them out of being ordinary and leadi...

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Towards Personal Excellence: Psychometric Tests and Self-Improvement Techniques for Managers

Seema Sanghi

Paperback

₹875
Original price ₹875
Original price ₹875
₹875
Current price ₹875

• Author(s): Seema Sanghi • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThe Second Edition of this enormously successful book is packed with more ways to maximize your potential with added sections ...

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The Effective Presentation: Talk Your Way To Success

Asha Kaul

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₹625
Original price ₹625
Original price ₹625
₹625
Current price ₹625

• Author(s): Asha Kaul • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Study AidsDesigned to respond to the growing needs of professionals and those in the academia, this book is a comprehensive, step-by-step guide to maki...

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How To Prepare A Business Plan

Edward Blackwell

Paperback

₹1,765
Original price ₹1,765
Original price ₹1,765
₹1,765
Current price ₹1,765

• Author(s): Edward Blackwell • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Business And EconomicsEdward Blackwell is a consultant on small business affairs and as a former accountant, he ran his own business for many years. He...

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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

Julie Atherton

Paperback

₹3,530
Original price ₹3,530
Original price ₹3,530
₹3,530
Current price ₹3,530

• Author(s): Julie Atherton • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Business And EconomicsJulie Atherton is a business leader, public speaker, consultant and strategist with 30 years' experience gained working with global...

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Conduct Risk Management: Using a Behavioural Approach to Protect Your Board and Financial Services Business

Roger Miles

Paperback

Current price ₹6,719
Original price ₹6,868
Original price ₹6,868
Original price ₹6,868
(-2%)
₹6,719
Current price ₹6,719

• Author(s): Roger Miles • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Business And EconomicsConduct risk is at the core of behavioural regulation, a new approach to regulating financial services, whose new agencies and...

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Scoring Points: How Tesco Continues to Win Customer Loyalty

Ken Russell

Paperback

Current price ₹3,907
Original price ₹4,689
Original price ₹4,689
Original price ₹4,689
(-17%)
₹3,907
Current price ₹3,907

• Author(s): Ken Russell • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Business And EconomicsScoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was c...

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Predictive HR Analytics: Mastering the HR Metric

Martin R. Edwards

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₹3,530
Original price ₹3,530
Original price ₹3,530
₹3,530
Current price ₹3,530

• Author(s): Martin R. Edwards • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Business And EconomicsMartin R. Edwards is reader in HRM and Organisational Psychology at King's College London. Martin has run many HR analytic works...

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International Handbook of Market Research Techniques

Robin Birn

Paperback

₹4,707
Original price ₹4,707
Original price ₹4,707
₹4,707
Current price ₹4,707

• Author(s): Robin Birn • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Business And EconomicsRobin Birn has been a marketing and market research practitioner for over 25 years. In 1985, Robin set up Strategy, Research and Action...

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Ultimate Business Dictionary: Defining the World of Work with Over 6000 Entries

Editors of Perseus Publishing

Paperback

₹1,786
Original price ₹1,786
Original price ₹1,786
₹1,786
Current price ₹1,786

• Author(s): Editors of Perseus Publishing • Publisher: Perseus Books Group • Publisher Imprint: Perseus • BISAC: Business And EconomicsThe Ultimate Business Dictionary provides the most comprehensive and up-to-date coverage of key business termi...

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Living To Morrow'S Company

Mark Goyder

Paperback

₹5,591
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Original price ₹5,591
₹5,591
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• Author(s): Mark Goyder • Publisher: Taylor & Francis • Publisher Imprint: Gower • BISAC: Business And EconomicsThis text describes the battle between two views of business - one of which reduces it to a concept of contracts and transactions...

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The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications

Amy Einsohn

Paperback

₹3,576
Original price ₹3,576
Original price ₹3,576
₹3,576
Current price ₹3,576

• Author(s): Amy Einsohn • Publisher: University of California Press • Publisher Imprint: University of California Press • BISAC: Language Arts And DisciplinesThe new, updated edition of the handbook that should be on every copyeditor's desk. U...

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Wiley Gaap 2005: Interpretation And Application Of Generally Accepted Accounting Principles (wiley G

Patrick R. Delaney

Paperback

₹7,250
Original price ₹7,250
Original price ₹7,250
₹7,250
Current price ₹7,250

• Author(s): Patrick R. Delaney • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsAn essential guide for all accountants, CPA candidates, financial managers, and accounting students Amidst a national parade of corporate...

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Global And Transnational Business: Strategy and Management

George Stonehouse, Jim Hamill, David Campbell

Paperback

₹4,923
Original price ₹4,923
Original price ₹4,923
₹4,923
Current price ₹4,923

• Author(s): George Stonehouse | Jim Hamill | David Campbell • Publisher: Wiley • Publisher Imprint: John Wiley • BISAC: Business And EconomicsIn Global and Transnational Business: Strategy and Management, the authors assess the turbulent environ...

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Cnbc Guide To Money And Markets: Everything You Need to Know About Your Finances and Investments

Jeff Wuorio

Paperback

₹1,518
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Original price ₹1,518
₹1,518
Current price ₹1,518

• Author(s): Jeff Wuorio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsThis is a tutorial on the financial markets for beginners. Jeff Wuorio brings an insider's perspective on how the markets work and how, when, an...

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Accounting Principles

Jerry J. Weygandt, Donald E. Kieso, Walter G. Kell

Paperback

₹2,860
Original price ₹2,860
Original price ₹2,860
₹2,860
Current price ₹2,860

• Author(s): Jerry J. Weygandt | Donald E. Kieso | Walter G. Kell • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsThe most complete guide available to help professionals sharpen their accounting and business skills. T...

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The Official Guide For Gmat Review

Gmac

Paperback

₹2,771
Original price ₹2,771
Original price ₹2,771
₹2,771
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• Author(s): Gmac • Publisher: Wiley • Publisher Imprint: John Wiley • BISAC: Study AidsThe Facts: The GMAT (Graduate Management Admission Test) exam is the assessment for graduate business school candidates designed by business schools to mea...

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Original Pronouncements

Financial Accounting Standards Board

Paperback

₹9,841
Original price ₹9,841
Original price ₹9,841
₹9,841
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• Author(s): Financial Accounting Standards Board • Publisher: Wiley • Publisher Imprint: Wiley

Starting On A Shoestring: Building A Business Without A Bankroll

Arnold S. Goldstein

Paperback

₹1,786
Original price ₹1,786
Original price ₹1,786
₹1,786
Current price ₹1,786

• Author(s): Arnold S. Goldstein • Publisher: Wiley • Publisher Imprint: WileyThis revised and updated guide features advice on launching a business with limited start-up funding. It explains how to protect personal assets, how to find expert adv...

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Operational Risk Management

Hong Kong Institute of Bankers (Hkib)

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₹4,475
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Original price ₹4,475
₹4,475
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• Author(s): Hong Kong Institute of Bankers (Hkib) • Publisher: Wiley • Publisher Imprint: John Wiley • BISAC: Business And EconomicsA practical guide to identifying, analyzing and tackling operational risk in banks and financial institutions Cre...

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Gmat Quantitative Review

Paperback

₹1,412
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Original price ₹1,412
₹1,412
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• Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And EconomicsThe only official quantitative review for the GMAT from the creators of the testAnyone preparing for the Graduate Management Admission Test (GMAT) knows it's important ...

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Adventure Capitalist: The Ultimate Roadtrip

Jim Rogers

Paperback

₹1,059
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Original price ₹1,059
₹1,059
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• Author(s): Jim Rogers • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Business And Economics

Key Concepts in Strategic Management

Robert Kronenburg

Paperback

₹5,366
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Original price ₹5,366
₹5,366
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• Author(s): Robert Kronenburg • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis • BISAC: ArchitectureTransportable Environments explores aspects of the historical and theoretical basis for portable architecture and prov...

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Business Model Innovation: Concepts, Analysis, and Cases

Allan Afuah

Paperback

₹7,885
Original price ₹7,885
Original price ₹7,885
₹7,885
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• Author(s): Allan Afuah • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business And EconomicsRooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable o...

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International Marketing: Strategy and Theory

Sak Onkvisit

Paperback

₹7,885
Original price ₹7,885
Original price ₹7,885
₹7,885
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• Author(s): Sak Onkvisit • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business And EconomicsMarketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a pa...

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Strategic Management: The Challenge of Creating Value

Peter Fitzroy

Paperback

₹650
Original price ₹650
Original price ₹650
₹650
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• Author(s): Peter Fitzroy • Publisher: Taylor & Francis • Publisher Imprint: Rout India • BISAC: Business And EconomicsStudents trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating val...

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Strategic Planning For Public Relations

Ronald D. Smith

Paperback

₹7,062
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Original price ₹7,062
₹7,062
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• Author(s): Ronald D. Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Language Arts And DisciplinesThis innovative and popular text provides a clear pathway to developing public relations campaigns and other types...

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Finance: The Basics

Erik Banks

Paperback

₹1,412
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Original price ₹1,412
₹1,412
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• Author(s): Erik Banks • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business And EconomicsA clear, jargon-free introduction to a complex and demanding subject, Finance: The Basics is the ultimate guide for those enco...

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Retail Product Management: Buying and Merchandising

Rosemary Varley

Paperback

₹550
Original price ₹550
Original price ₹550
₹550
Current price ₹550

• Author(s): Rosemary Varley • Publisher: Taylor & Francis • Publisher Imprint: Rout India • BISAC: Business And EconomicsIntroducing students to the product management process, this revised and updated second edition gives an insight into th...

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An Introduction To Sustainable Development (routledge Introductions To Development)

James Graham

Paperback

₹2,706
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Original price ₹2,706
₹2,706
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• Author(s): James Graham • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: ScienceAn examination of the World's existing patterns and processes of development and their environmental impact confirms the urgent need for su...

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Manual of Business Italian: A Comprehensive Guide to Doing Business in Italian (Manuals of Business)

Vincent Edwards

Paperback

Current price ₹7,387
Original price ₹8,865
Original price ₹8,865
Original price ₹8,865
(-17%)
₹7,387
Current price ₹7,387

• Author(s): Vincent Edwards • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Language StudyManual of Business Italian is the most comprehensive, single-volume reference handbook for students and profes...

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Italian Business Situations: A Spoken Language Guide

Vincent Edwards

Paperback

Current price ₹4,991
Original price ₹5,990
Original price ₹5,990
Original price ₹5,990
(-17%)
₹4,991
Current price ₹4,991

• Author(s): Vincent Edwards • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Business And EconomicsItalian Business Situations is a handy reference and learning text for all those who use or need spoke...

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Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing

Burton Gordon Malkiel

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₹1,607
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Original price ₹1,607
₹1,607
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• Author(s): Burton Gordon Malkiel • Publisher: W. W. Norton & Company • Publisher Imprint: W. W. Norton & Company • BISAC: Business And EconomicsA Random Walk Down Wall Street is well established as a staple of the business shelf, the fi...

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Willpower Doesn't Work: Discover the Hidden Keys to Success

David Kahn

Paperback

₹999
Original price ₹999
Original price ₹999
₹999
Current price ₹999

• Author(s): David Kahn • Publisher: Hachette • Publisher Imprint: Hachette • BISAC: Self HelpDiscover why willpower won't work, why grit won't get you anywhere, and why you can't depend on discipline alone to improve your life - unless you first...

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