• ISBN13: 9789354794896
• Binding: Paperback
• Subject: Business ManagementCommunication, Mass Media and Journalism
• Publisher: Sage Publications
• Publisher Imprint: Sage Texts
• Publication Date: May 13, 2022
• Pages: 396
• Original Price: INR 695.0
• Language: English
• Edition: N/A
• Item Weight: 200 grams
• BISAC Subject(s): N/A

Unique in its approach, this edition situates the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject. This approach allows the reader to develop an interdisciplinary understanding of marketing and advertising as a social phenomenon in addition to its business function and purpose.