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Advertising and Promotion

Advertising and Promotion

by Rungpaka Amy Hackley , Chris Hackley
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Rs. 695.00
Rs. 695.00 - Rs. 695.00
Rs. 695.00
Rs. 487.00
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Rs. 487.00

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Book cover type: Paperback
  • ISBN13: 9789354794896
  • Binding: Paperback
  • Subject: Business ManagementCommunication, Mass Media and Journalism
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Texts
  • Publication Date:
  • Pages: 396
  • Original Price: 695.0 INR
  • Language: English
  • Edition: N/A
  • Item Weight: N/A

Unique in its approach, this edition situates the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject. This approach allows the reader to develop an interdisciplinary understanding of marketing and advertising as a social phenomenon in addition to its business function and purpose.