• ISBN13: 9781118927090
• Binding: Paperback
• Subject: Communication, Mass Media and Journalism
• Publisher: Wiley
• Publisher Imprint: Wiley-Blac
• Publication Date: May 12, 2016
• Pages: 296
• Original Price: 44.95 USD
• Language: English
• Edition: N/A
• Item Weight: 386 grams

About the Book Categorical Statistics for Communication Research presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. <ul> <li>Provides techniques for analyzing categorical data from a communication studies perspective</li> <li>Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels</li> <li>Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment</li> <li>Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides</li> </ul>