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Communication for Behavior Change: Volume I (Vol. 1)

Communication for Behavior Change: Volume I (Vol. 1)

by Esta de Fossard
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Rs. 995.00
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Rs. 995.00
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Rs. 697.00 - Rs. 697.00
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Book cover type: Paperback
  • ISBN13: 9789351501664
  • Binding: Paperback
  • Subject: Communication, Mass Media and Journalism
  • Publisher: Sage Publications
  • Publisher Imprint: SAGE India
  • Publication Date:
  • Pages: 320
  • Original Price: 995.0 INR
  • Language: English
  • Edition: N/A
  • Item Weight: 522 grams

<p style="text-align: left;"><span>The book demonstrates how to create RADIO DRAMAS that encourage people to makpositive behavioral changes to improve their lives.</span> <p style="text-align: left;"><span>Itprovides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to:</span> <p style="margin-bottom: 0.0001pt; text-align: left;"><span>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span>Create RADIO DRAMAS</strong> that will appeal to aselect audience</span> <p style="margin-bottom: 0.0001pt; text-align: left;"><span>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span>Create characters that represent and attract the target audience</span> <p style="margin-bottom: 0.0001pt; text-align: left;"><span>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><span>Introduce subtle and convincing ways to improve the standard of livingof the audience</span> <p class="ABOUTBOOKAI" style="text-align: left;"> <span>Conduct design workshops for preparing design documents thathelp script writers create &lsquo;convincing&rsquo; dramas containing the behavior-change message accurately&nbsp;</span><br /> <br />