• ISBN13: 9780470671009
• Binding: Hardcover
• Subject: Communication, Mass Media and Journalism
• Publisher: Wiley
• Publisher Imprint: Wiley-Blac
• Publication Date: March 15, 2012
• Pages: 256
• Original Price: 115.95 USD
• Language: English
• Edition: N/A
• Item Weight: 454 grams

About the Book An ambitious rendering of the digital future from a pioneer of media and cultural studies, a wise and witty take on a changing field, and our orientation to it<br /> <br /> <ul> <li>Investigates the uses of multimedia by creative and productive citizen-consumers to provide new theories of communication that accommodate social media, participatory action, and user-creativity</li> <li>Leads the way for new interdisciplinary engagement with systems thinking, complexity and evolutionary sciences, and the convergence of cultural and economic values</li> <li>Analyzes the historical uses of multimedia from print, through broadcasting to the internet</li> <li>Combines conceptual innovation with historical erudition to present a high-level synthesis of ideas and detailed analysis of emergent forms and practices</li> <li>Features an international focus and global reach to provide a basis for students and researchers seeking broader perspectives</li> </ul>