• ISBN13: 9780471477532
• Binding: Hardcover
• Subject: Communication, Mass Media and Journalism
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: April 15, 2004
• Pages: 192
• Original Price: USD 19.95
• Language: English
• Edition: N/A
• Item Weight: 273 grams
• BISAC Subject(s): Editors, Journalists, Publishers

About the Book Get it, read it, and pass it on. -- Bill Moyers "Most Americans living today never heard Ed Murrow in a live broadcast. This book is for them I want them to know that broadcast journalism was established by someone with the highest standards. Tabloid crime stories, so much a part of the lust for ratings by today's news broadcasters, held no interest for Murrow. He did like Hollywood celebrities, but interviewed them for his entertainment programs; they had no place on his news programs. My book is focused on this life in journalism. I offer it in the hope that more people in and out of the news business will get to know Ed Murrow. Perhaps in time the descent from Murrow's principles can be reversed." -- Bob Edwards

BOB EDWARDS has hosted NPR's "Morning Edition," the most popular program in all broadcast media, since its premiere in November 1979. In 1999, he and the program received a prestigious Peabody Award for "two hours of daily entertainment expertly helmed by a man who embodies the essence of excellence in radio." Also a recipient of the Corporation for Public Broadcasting's Edward R. Murrow Award, he is the author of "Fridays with Red," which chronicled his radio friendship with legendary sportscaster Red Barber.