• ISBN13: 9781137024817
• Binding: Paperback
• Subject: Communication, Mass Media and Journalism
• Publisher: Macmillan
• Publisher Imprint: Palgr Mac
• Publication Date: January 1, 2015
• Pages: 294
• Original Price: GBP 16.99
• Language: English
• Edition: N/A
• Item Weight: 363 grams
• BISAC Subject(s): E-Commerce / Digital Marketing, Internet / Social Media, and Strategic Planning

Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.

Ronan Gruenbaum is Professor of Marketing and Technology and Associate Dean at the London postgraduate campus of Hult International Business School, having joined Hult from Ashridge Business School where he was, most recently, Associate. Ronan has over fifteen years' corporate experience in e-commerce, digital marketing, mobile technologies, online learning and social media and in addition to teaching on MBA and executive education programmes has spoken extensively on the role of social technologies in business education at conferences for industry organisations AACSB, EFMD, CEEMAN, ECBE and ABS. He is the author of a chapter on the role of social technologies in business education 'When the classroom is no longer a room' in the Palgrave Macmillan book The Future of Learning: insights and innovations from executive development. Ronan blogs at www.TechnoWaffle.com and Tweets as @SealTree.