Name: Media Today
Brand: Taylor & Francis Group
SKU: 9780415876063
Price: 4504.0 INR
Availability: InStock

Media Today

by Joseph Turow

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More Information

ISBN13: 9780415876063
Binding: Paperback
Subject: Communication, Mass Media and Journalism
Publisher: Taylor & Francis Group
Publisher Imprint: N/A
Publication Date: September 5, 2010
Pages: 712
Original Price: GBP 52.5
Language: English
Edition: 3
Item Weight: 1560 grams
BISAC Subject(s): Media Studies

About The Book

Throughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.

About The Author

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania s Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he has authored eight books, edited five books, and written more than 100 articles on mass media industries.

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