• ISBN13: 9780521847490
• Binding: Hardcover
• Subject: Communication, Mass Media and Journalism
• Publisher: Cambridge UP
• Publisher Imprint: Cambridge
• Publication Date: January 1, 2005
• Pages: 286
• Original Price: USD 79.0
• Language: English
• Edition: N/A
• Item Weight: 499 grams
• BISAC Subject(s): Political Process / General, Media Studies, and American Government / General

The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.

Howard, Philip N.: - Philip N. Howard is an assistant professor in the Communications Department at the University of Washington. He has published an edited collection with Steve Jones entitled Society Online: The Internet in Context (2003) as well as articles in New Media & Society, American Behavioral Scientist and the Annals of the American Academy of Political and Social Science. Howard has worked as a consultant to the World Resources Institute, the Canadian International Development Agency, and has served on the advisory board of the Survey 2000 and Survey 2001 Projects.