• ISBN13: 9789361599668
• Binding: Paperback
• Subject: Communication, Mass Media and Journalism
• Publisher: Pearson
• Publisher Imprint: Pearson
• Publication Date: January 1, 2024
• Pages: 528
• Original Price: INR 680.0
• Language: N/A
• Edition: N/A
• Item Weight: 803 grams
• BISAC Subject(s): General

The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design.

The focus on technology and upcoming areas is a crucial feature of this edition. Sections on topics such as the use of e-mails, video conferencing, cellular phones, phone conferencing, PowerPoint presentations, and social media (Facebook, X, LinkedIn, etc.) have been updated and enriched to empower employees in contemporary organizations.

Features –

1. Inclusion of three new chapters – Storytelling (Chapter 17), Leadership Communication (Chapter 24), and Communicating Effectively with Boss (Chapter 25).
2. Continuing from the fourth edition, the 5th edition also follows a new learning design. The text’s more interactive presentation includes many new pedagogical features.
3. Communication Snapshots, Boxes andExhibits inside the chapters have been updated to provide a wide variety of updated concepts, cases, illustrations; and examples to prepare students for communication at the workplace.
4. New Case Studies in the chapters present communication challenges and require students to apply their learning.

Mukesh Chaturvedi is Professor (Research) at Usha Martin University, Ranchi. Dr. Chaturvedi has 40 years of experience of teaching, training, research and consulting in the areas of Marketing and Business Communication.Book Contents –

Part 1: Communication Skills –

1. Profile of an Effective Communicator 2. Theatre Technique for Effective Communication and Personality Development 3. Reading Skills 4. Speaking Skills 5. Conversation Skills 6. Listening Skills 7. Non-verbal Skills 8. Writing Skills

Part II Business Communication

9. Nature and Process of Communication 10. Organizational Communication 11. Cross-cultural Communication 12. Social Media 13. Business Letters, Memos, and E-mails 14. Written Analysis of Cases 15. Business Reports 16. Summer Project Reports 17. Storytelling 18. Effective Presentations 19. Business Etiquette

Part III Structured Applications

20. Communication for Effective Marketing 21. Communication for Effective Negotiations 22. Communication for Conflict Management 23. Communication for Employment 24. Leadership Communication 25. Communicating Effectively with Boss

Appendix 1: Grammar, Usage, and Style

Appendix 2: The Process of Research

Appendix 3: A Sample Report Index