• ISBN13: 9789354791048
• Binding: Paperback
• Subject: Communication, Mass Media and Journalism
• Publisher: Sage Publications
• Publisher Imprint: Sage South Asia
• Publication Date: May 6, 2024
• Pages: 468
• Original Price: 895.0 INR
• Language: English
• Edition: South Asia Edition
• Item Weight: 530 grams

An introductory book on the theory of communication and its application in everyday and professional life. Written in a warm and vibrant style and packed with learning tools, The Basics of Communication an engaging look at the inseparable connection between relationships and communication. Steve Duck and David T. McMahan combine theory and application to introduce students to fundamental communication concepts. The book also provides practical instructions on communicating interpersonally, in groups, in interviews, and on making effective presentations. The authors encourage students to think critically, to link communication theory to their own experiences, and to improve their communication skills in the process. Key Features: Comprehensive coverage of media and relational technology explores the use of mobile devices and social media in daily communication Accessible and engaging language that grabs the attention of students and encourages active participation Features and exercises that stimulate students to think critically about the role of communication in their own lives Practical examples that present real-life implications of communication theories