• ISBN13: 9781118721391
• Binding: Paperback
• Subject: Communication, Mass Media and Journalism
• Publisher: Wiley
• Publisher Imprint: Wiley-Blac
• Publication Date: April 16, 2013
• Pages: 560
• Original Price: 56.0 USD
• Language: English
• Edition: N/A
• Item Weight: 840 grams

About the Book This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. <ul> <li>Details the study of audiences and how it is changing in relation to digital media</li> <li>Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world</li> <li>Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today</li> <li>Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them</li> <li>Includes contributions from some of the most outstanding international scholars in the field</li> </ul>