• ISBN13: 9780198061038
• Binding: Paperback
• Subject: Communication, Mass Media and Journalism
• Publisher: Oxford UP
• Publisher Imprint: Oxford UP
• Publication Date: January 1, 2009
• Pages: 360
• Original Price: INR 895.0
• Language: English
• Edition: N/A
• Item Weight: 522 grams
• BISAC Subject(s): Comparative Politics, Media Studies, and Linguistics / General

Part of the Themes in Politics series, this reader examines the emergence of the Indian public sphere and its interplay with politics, society, and culture. The volume surveys a wide range of communication media contributing to this development–oral, print, radio, television, cinema, and the Internet–through an analysis of the transition from the colonial to the postcolonial period. The essays show that mediation is a social process that extends beyond ‘the media' and must be understood as a component of historical dynamics. They explore a wide range of historical and political mediations–from the use of the drum and buffalo horn as instruments of peasant insurgency against the British, and early Hindi pulp fiction, to socio-political implications of advertising, Hindu tele-epics, saas—bahu serials, and the Internet. Identifying the continuities and changes in media from an interdisciplinary perspective, the essays are organized into four themes–the formation of a colonial public sphere; the emergence of a national popular domain; transformations in national developmentalism; and emergent orders such as consumerism and digital culture. A comprehensive Introduction provides an understanding of Indian media through the analytical framework of the public sphere. CONTRIBUTORS C.A. Bayly Rajeev Dhavan Peter G. Friedlander K. Gopinath Ranajit Guha Charu Gupta Aniket Jaaware Robin Jeffrey Mary E. John Purnima Mankekar William Mazzarella Sevanti Ninan Francesca Orsini Christopher Pinney Arvind Rajagopal G. Krishna Reddy Sanjay Seth D. Wood

Arvind Rajagopal is Professor in the Departments of Media, Culture and Communication, Sociology, and Social and Cultural Analysis at the Steinhardt School of Culture, Education, and Human Development at New York University.