Name: Systematically Working With Multimodal Data: Research Methods In Multimodal Discourse Analysis
Brand: Wiley
SKU: 9781119168324
Price: 3440.0 INR
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Systematically Working With Multimodal Data: Research Methods In Multimodal Discourse Analysis

by Norris

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ISBN13: 9781119168324
Binding: Paperback
Subject: Computer Science and Information Technology
Publisher: Wiley
Publisher Imprint: Wiley-Blac
Publication Date: May 13, 2019
Pages: 312
Original Price: USD 57.95
Language: English
Edition: N/A
Item Weight: 660 grams
BISAC Subject(s): Linguistics / General

About The Book

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

About The Author

Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand. She is editor of the international journal Multimodal Communication and author of Analyzing Multimodal Interaction (2004) and Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis (2011).

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