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The Anticipatory Design Playbook: A UX Guide to Design Ai-Driven Experiences by Joana Cerejo

The Anticipatory Design Playbook: A UX Guide to Design Ai-Driven Experiences

by Joana Cerejo
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Book cover type: Paperback
  • ISBN13: 9781041079101
  • Binding: Paperback
  • Subject: N/A
  • Publisher: CRC Press
  • Publisher Imprint: CRC Press
  • Publication Date:
  • Pages: 16
  • Original Price: GBP 55.99
  • Language: English
  • Edition: N/A
  • Item Weight: 416 grams
  • BISAC Subject(s): Internet / Web Design

The Anticipatory Design Playbook is a practical guide to crafting anticipatory experiences in an age defined by artificial intelligence. Grounded in years of PhD research and real-world design leadership, Joana Cerejo offers a comprehensive framework for designing AI-driven systems.

Joana Cerejo, PhD in Digital Media from the University of Porto, with over a decade of experience, is a UX lead and researcher specializing in human-centered AI and anticipatory systems. She was nominated for the 2021 Women in AI Awards by VentureBeat. With a background spanning UX research and strategy, behavioral science, and data-driven design, she helps organizations craft intelligent experiences that prioritize transparency, adaptability, and user autonomy. Since 2012, she has taught at universities and technical schools, mentoring new designers and sharing her knowledge.

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