【名牌學書系第一部】4D透視奢華名牌當代
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人們為什麼迷戀名牌?
奢侈品為什麼「被需要」?
年輕人瘋靡時尚、追逐名牌、想望奢侈品,為什麼?
「LOGO包」算不算「奢侈品」?
全世界搶買的「奢侈品」有70%出自法國名牌,為什麼?
而什麼是「奢侈品」呢?
跨世紀以來的21世紀, 爆發了一款全球發作的「奢華熱」,註記了一個膜拜名牌包包、為擁有時尚的奢侈品而著迷的時代,數據的事實告訴我們,昂貴名牌包包是帶來幸福滿足的「大、小確幸」...,我們一次一次練習著通過「擁有Having」、感受能「成為Being」、或許終於享受得的好體驗,更甚至,人們的五感六覺受到激活, 自我第4向度(4th Dimension)--「4D」心靈場域獲得驚喜、 滿足、撫慰以及給力(Empowerment),發動大、小不同的想望,更甚至,通過心中欲求的夢幻逸品,人們自我提昇 、實現追逐美夢的野心。
石靈慧教授編著【名牌學】套書系列,可協助您達到三個目的:
1.看懂時尚:聚焦奢華時尚產業、探索法國美學經濟譜碼文化軟實力
2.看懂奢侈品:解碼想望群眾的奢迷航程(地圖)、探勘當代慾望符碼
3.看懂名牌:拆解名牌打造品牌價值的營銷功法,懂得運用
本書每章書中每章以「核心觀點」、「KEYWORDS 關鍵字」開章,其後並附有「知識糖(堂)On Demand」,將重要概念與關鍵議題另以「知識糖果盒子」模式線上供應,歡迎索取:www.facebook.com/ 4dbranding。
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