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A Visual Encyclopedia: History of Japanese Posters in the Meiji, Taisho, and Early Showa Periods

by Natsuko Tajima
Save 17% Save 17%
Current price ₹17,691.00
Original price ₹21,230.00
Original price ₹21,230.00
Original price ₹21,230.00
(-17%)
₹17,691.00
Current price ₹17,691.00

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Book cover type: Hardcover
  • ISBN13: 9784336063083
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Kokushokankokai Inc.
  • Publisher Imprint: Kokushokankokai Inc.
  • Publication Date:
  • Pages: 400
  • Original Price: USD 179.99
  • Language: Japanese
  • Edition: N/A
  • Item Weight: 1679 grams
  • BISAC Subject(s): Graphic Arts / Advertising

advertising posters that imported in Japan from overseas during the Meiji era (1868-1912) were immediately embraced and developed in its own way in Japan. With advancements in printing technology, especially evident in pre-war bijin-ga (portrayal of beautiful women) posters, artistic advertising posters began to be produced. Further flourishing as a prominent advertising medium with the development of economic activities, posters eventually became a significant propaganda tool for promoting national prestige during the wartime period. Although posters were traditionally consumed as advertising materials, their value had long been overlooked, attracting only the interest of a few amateurs. However, in recent years, their artistic value and significance as subjects for social history research have gained considerable attention. This groundbreaking illustrated encyclopedia introduces and provides detailed commentary on the unique culture of Japanese posters, primarily drawing from the extensive collection held by the Hakodate City Central Library--one of the foremost poster collections in the Japan. It serves as an unprecedented visual resource.

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