Basics Graphic Design 03: Idea Generation

Name: Basics Graphic Design 03: Idea Generation
Brand: Bloomsbury Visual Arts
SKU: 9781350170223
Price: 2933.0 INR
Availability: InStock

by Neil Leonard

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ISBN13: 9781350170223
Binding: Paperback
Subject: N/A
Publisher: Bloomsbury Visual Arts
Publisher Imprint: Bloomsbury Visual Arts
Publication Date: February 27, 2020
Pages: 200
Original Price: USD 35.95
Language: English
Edition: N/A
Item Weight: 454 grams
BISAC Subject(s): Graphic Arts / General

About The Book

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

About The Author

Ambrose, Gavin: - Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Leonard, Neil: -

Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses.

As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.

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