Brand Ya Flava: The Black Woman's Guide to Branding Your Business
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Brand Ya Flava is a wonderfully, unique branding resource to Black women entrepreneurs who are ready to take their power back as a Black woman entrepreneur and truly show the world they are ready to succeed in life and in business while helping their communities. This debut guide by this talented new author breaks ALL the rules in branding especially for Black women - consider this book your branding bible!
Lauren Varlack is a branding designer, strategist and educator for Brand Ya Flava(TM), an entrepreneurial movement for Black women entrepreneurs to use their own cultural aesthetic and personality within their branding and visual branding for their business. The inspiration for creating brand identities comes from the lack of authentic expression seen in the entrepreneurial world for the African diaspora. Through the Brand Ya Flava system, the book goes deep within the message of Black women entrepreneurs to bring forth their message, movement, and legacy to the forefront and allowing them to be the full representation of their cultural beauty without shame or apologies.