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Customer and User Experience Maps: Step-By-Step Guide 2nd Edition

by Robert Curedale
Save 11% Save 11%
Current price ₹2,526.00
Original price ₹2,838.00
Original price ₹2,838.00
Original price ₹2,838.00
(-11%)
₹2,526.00
Current price ₹2,526.00

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Book cover type: Paperback
  • ISBN13: 9781940805467
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Design Community College
  • Publisher Imprint: Design Community College
  • Publication Date:
  • Pages: 252
  • Original Price: USD 28.95
  • Language: English
  • Edition: N/A
  • Item Weight: 341 grams
  • BISAC Subject(s): General

In this book is described one of the most powerful tools available to craft superior experiences for your customers. It can transform your organization, and dramatically improve your customer satisfaction and your bottom line. Many goods and services are not truly distinctive. An experience map is a customer-focused process map that focuses on the nature and quality of the experience from the perspective of your customer. An experience map progresses through the service steps as a customer would experience them as they happen.

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