Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, Okrs, Product, and Business Success

Name: Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, Okrs, Product, and Business Success
Brand: Wiley
SKU: 9781119983651
Price: 2321.0 INR
Availability: InStock

by Michael Lewrick

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ISBN13: 9781119983651
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: April 11, 2023
Pages: N/A
Original Price: USD 36.95
Language: English
Edition: N/A
Item Weight: 939 grams
BISAC Subject(s): Product, Management Science, and Industrial Design / Product

About The Book

Create, manage, and measure innovation

In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.

The author explains how to:

Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results
Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance
Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiences

Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.

About The Author

Michael Lewrick has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.

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