• ISBN13: 9788126939855
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: April 2, 2024
• Pages: 262
• Original Price: INR 695.0
• Language: English
• Edition: N/A
• Item Weight: 330 grams
• BISAC Subject(s): Individual Designers

What do some of the world’s leading brands within design, technology and business industries have in common? They adapt and use the design thinking approach to address the challenges and steer the innovation process. While Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models may not effectively meet the solutions in unique real-world settings. Design Thinking: Beyond the Sticky Notes showcases how design practitioners in India such as BYJU’S, Microsoft, Zoom, Rovio Entertainment, Google and Palantir Technologies have been breaking traditional notions of design practice in the domains of consumer technology and education. The book offers a glimpse at how these practitioners have been reinventing themselves with changing times and how design thinking tools and frameworks have evolved within their practice. Design thinking is not limited to a position, profession or specialization. It welcomes everyone. It is an exciting book to read, digest and apply. Krishna Amin-Patel Former Dean at National Institute of Design, PG Campus

Devyani M. Lal is a User Researcher and Design Research Practitioner based in San Francisco, California.

• Contents
• Preface ix
• Acknowledgements xi
• 01 ‘Make, Bake and Eat’ Epiphany 1
• 02 Design Thinking over a Footprint:
• Designing and Thinking 101 19
• 03 Problem-solving: Your Imaginary Best Friend, Hence Proven 43
• 04 Mona Lisa Complex 55
• 05 Two Friendly Neighbours: Design Thinking and Business Thinking 65
• 06 Portrait of a User: The User Story 95
• 07 Empathy in Design: It’s Cool to Lose the Reigns 119
• 08 Spring Cleaning: Rethink Your Design Toolbox 151
• 09 Mindful Design Practices 183
• 10 Design for Impact 197
• viii Design Thinking
• 11 What Lies Ahead: The Future of Design Thinking 221
• Bibliography 245
• About the Author 249