Designing Business and Management

Name: Designing Business and Management
Brand: Bloomsbury Academic
SKU: 9780857856241
Price: 6022.0 INR
Availability: InStock

by Sabine Junginger

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ISBN13: 9780857856241
Binding: Paperback
Subject: N/A
Publisher: Bloomsbury Academic
Publisher Imprint: Bloomsbury Academic
Publication Date: N/A
Pages: 232
Original Price: USD 51.95
Language: English
Edition: N/A
Item Weight: 454 grams
BISAC Subject(s): History & Criticism

About The Book

Scholars and practitioners from management and design address the challenges and issues of designing business from a design perspective. Designing Business and Management combines practical models and grounded theories to improve organizations by design. For designing managers and managing designers, the book offers visual and conceptual models as well as theoretical concepts that connect the practice of designing with the activities of changing, organizing and managing. The book zooms in on designing beyond products and services. It focuses on designing businesses with a particular onus on social business and social entrepreneurship.

Designing Business and Management contributes to and enhances the discourse between leading design and management scholars; offers a first outline of issues, concepts, practices, methods and principles that currently represent the body of knowledge pertaining to designing business, with a special focus on perceiving business as a social activity; and explores the practices of designing and managing, their commonalities, distinctions and boundaries.

About The Author

Faust, Jürgen: - Jurgen Faust is president of the Macromedia University of Applied Sciences, Germany.

Dr Faust's publications include Dialogues in the realm of Managing as Designing (2004) and Managing as Designing Needs: A Theory of Design in Designing Information and Organizations with a Positive Lens (2007).

Junginger, Sabine: - Sabine Junginger is visiting professor at both Macromedia University, Germany and Jiangnan School of Design, China. She is also a fellow at the Hertie School of Governance, Germany.

She has edited both Designing Business and Management(2016) with Jurgne Faust, and also the Handbook of Design Management (2011) with Rachel Cooper. She has had articles published in various journals, including Design Issues, The Design Journal, The Journal of Business Strategyand the Design Management Review.

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