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Designing Emotion: Methods and Strategies for Designer by Roth, Mareike

Designing Emotion: Methods and Strategies for Designer

by Mareike Roth , Oliver Saiz
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Book cover type: Hardcover
  • ISBN13: 9783035623857
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Birkhauser
  • Publisher Imprint: Birkhauser
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 41.5
  • Language: English
  • Edition: 1. Aufl.
  • Item Weight: 726 grams
  • BISAC Subject(s): Graphic Arts / Branding & Logo Design

Wie macht Design den unverwüstlichen Charakter einer Bohrmaschine erlebbar? Warum wird eine Marke zur vertrauten Freundin? Und welche Emotionen sollten eigentlich intelligente Gartengeräte ausstrahlen?

Die treffsichere Kommunikation und Gestaltung von Gefühlswelten bleiben eine der grö ten Herausforderungen für Unternehmen und die professionelle Gestaltung. Das erfolgreiche Handbuch Emotion gestalten bietet hier praktische Unterstützung. Basierend auf aktuellen Forschungen aus Neurowissenschaften und Psychologie, stellt das Buch Tools vor, um Emotionen systematisch zu analysieren und über präzisen Einsatz von Form, Farbe und Material zu steuern.

Neben umfangreichen Updates bietet diese übersetzte und erweiterte Auflage, mit Fallbeispielen und Interviews, Einblicke in die Designpraxis erfolgreicher Unternehmen.

  • Grundwissen über Emotionen und psychologische Modelle für den Designprozess
  • Nach wie vor konkurrenzlose Publikation über strategische Gestaltung und Emotion
  • Mit exklusiven Interviews, Praxisbeispielen und Analysen

Mareike Roth, Strategy Manager, Oliver Saiz, Creative Manager; both lecturers and owners of the design office "hoch E"

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